· Private foundation
Reynolds American Foundation
Its FY2024 filing reports that it accepted unsolicited grant applications.
What you funded, over time
Every grant placed by its stated purpose and the recipient’s mission, by year — across FY2019–2024.
Where the money goes
Your grants by size, and where they go.
By grant size · FY2024
- Under $10k242 grants · $257k
- $10k–50k12 grants · $251k
- $50k–250k22 grants · $1.7M
- $250k+4 grants · $1.2M
| Recipient | Amount |
|---|---|
| AMERICAN RED CROSS | $475,000 |
| FAMILY SERVICES INC | $250,000 |
| CROSSNORE COMMUNITIES FOR CHILDREN | $250,000 |
| R J REYNOLDS HOME FIELD ADVANTAGE INC | $250,000 |
| SALEM COLLEGE | $149,600 |
| HORIZONS RESIDENTIAL CARE | $100,000 |
| Individual grant recipient | $100,000 |
| LEAD GIRLS OF NC INC | $100,000 |
| HOSPITAL HOSPITALITY HOUSE OF WINSTON SALEM | $100,000 |
| IMPRINTS CARES | $100,000 |
| SMART START OF FORSYTH COUNTY | $100,000 |
| THE WASHINGTON CENTER FOR INTERNSHIPS AND ACADEMIC SEMINARS | $100,000 |
| SECOND HARVEST FOOD BANK OF NWNC | $100,000 |
| DREAM CENTER OF FORSYTH COUNTY | $100,000 |
| UNITED WAY | $90,864 |
Do your dollars go where the need is?
Each grant placed by the hardship in its grantee’s ZIP, then read against the area’s typical level.
Your human-services grants (FY19–24, $1.6M) land where the poverty rate runs at 14%, against an area that typically sits at 10%. 99% of those dollars go to grantees based in above-average-need neighborhoods. Most of your grants land in higher-need ZIPs.
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty linein the grantee’s ZIP, averaged from the tracts in that ZIP; grantee ZIP can differ from where services are delivered.
Which US states your grants reach
US grants placed by each grantee’s ZIP, which can differ from where services are actually delivered. Need from public data — U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA — shown as context about the area, never attributed to your giving.
Who you back again
Which organizations you funded more than once, and which you funded a single time. Each grantee is matched to its own filings.
And the relationships you keep tend to grow: grantees you re-up on have seen median revenue of +38% since the first grant, against +22% for the ones you funded once.
413 repeat relationships — 149 still active in FY2024, 264 since wound down; 116 grantees were first funded in FY2024 (too recent to call).
How the two cohorts compare
Organizations
Total granted
Median revenue growth · since first grant
Still filing today
New vs renewed · share of each year
In FY2024, 66% of grant dollars renewed an existing relationship; $1.2M went to new ones.
Where new relationships form · theme of each grantee’s first grant
First-time = a grantee’s first year in your filing window; renewed = funded in an earlier year too. As a portfolio matures the renewed share naturally climbs — once funded, an org stays “renewable” — so the signal is the years that buck it (a new-grantee intake wave). The earliest year is left-censored: relationships that predate the data read as “new.” Theme is the grantee’s IRS cause.
Backed again, and grew
- ANAmerican National Red Cross & Its Constituent Chapters and Branches5× · 2019–2024 · $495k · revenue +39%
- TATHE ARTS COUNCIL INC5× · 2019–2024 · $313k · revenue +100%
- FSFAMILY SERVICES INC5× · 2019–2024 · $304k · revenue +16%
Funded once
- FTFORSYTH TECHNICAL COMMUNITY COLLEGE FOUNDATION WINSTON-SALEM NCone grant, 2020 · $500k
- CSCROSSNORE SCHOOLone grant, 2022 · $211k
- SSSENIOR SERVICES FOUNDATION INCgraduatedone grant, 2023 · $150k · revenue +125% · 70% of their budget
Repeat = funded in two or more distinct years; growth and survival are read from each grantee’s own subsequent IRS filings.
The map has a center of gravity: the average direction from the rest of the sector toward the organizations the foundation funds — the shape of its giving. Scoring every nonprofit along that direction surfaces the ones that look most like the portfolio. These are the closest matchesthat aren’t grantees — a resemblance in what they say they do, not a recommendation.
The primary mission of furman as a liberal arts institution is to provide a distinctive education in fine arts, humanities, social sciences, mathematics and the sciences, as well as selected professional disciplines.
Northeast college of health sciences (the college) is committed to academic excellence, leadership, and professional best practices in the health sciences.
At unc health foundation, we inspire philanthropic support for unc health and unc school of medicine that transforms healthcare and provides hope to the people of north carolina and communities around the world.
To be north carolina's state orchestra, an orchestra achieving the highest level of artistic quality and performance standards, and embracing its dual legacies of statewide service and music education.
George fox university, a christ centered community, prepares students spiritually, academically, and professionally to think with clarity, act with integrity, and serve with passion.
To organize members of the medical profession to advance medical science.
Provide financial support for all types of education and research within the college of sciences at north carolina state university.
The north carolina bar association is organized for the purposes of promoting and improving the administration of justice in north carolina; fostering and encouraging law reform when in the public interest; advancing the science of…
Greenville college d/b/a greenville university empowers students for lives of character and service through a transforming christ-centered education in the liberal arts, sciences, and professional studies.
Founded in 1902, barton college is a four-year, private, liberal arts college located in wilson, n.c. the barton experience focuses on academic excellence within a wide range of professional and liberal arts programs leading to…
Columbia college improves lives by providing quality education to both traditional and nontraditional students, helping them achieve their true potential.
North greenville university exists to glorify god by cultivating graduates who are equipped to serve as transformational leaders for church and society.
For reference, the grantee most central to the portfolio’s shape is The Educational Foundation Inc and the most unlike its peers is Southern Grits Fastpitch. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
For each theme you fund, this compares how the sector’s money is shifting with how your own giving is shifting.
Sector change and giving change are each shown relative to their own range, growing (right) or shrinking (left); both normalized, so inflation isn’t mistaken for growth.
Your grantees are a median of 31 years old; the field is 12. You back the established end — and your money leans older still.
The field is 26% startups (under 5 years old) — 4% of your grantees by number, and just 5% of your money.
The orgs you fund almost never close — 1% lost their exemption, against 15% of the field you don’t fund.
Age = years since IRS exemption (a founding proxy). “Closed” = auto-revocation for 3 years of non-filing — a floor on closure, not proof, and bigger established orgs lapse least. Association, not causation.
714 grantees tracked through their own filings, 2017–2025.
Each one resolved to its own IRS returns and tracked year by year — your grant beside their revenue from every source. Association, dated; never a causal claim.
Counted here: distinct organizations you funded across 2017–2025, not grant rows in a single year — so this will not match the grant count on the cover. 714 of the 1,146 grantees resolved in that span have returns of their own we could reconcile; the rest are funded organizations whose filings we could not track year by year.
Where your money sits — by cause, then by grantee
Showing your 200 largest grantees by grant value.
Each org by its size and your share of it — top-left is where you’re load-bearing
Go grantee by grantee — a decade per org, and how each moved after you funded them
A decade per grantee — revenue shaded, your grants as bars, all rows on one timeline.
- Who funds The Winston-Salem Foundation ↗
- Who funds UNITED WAY OF FORSYTH COUNTY INC ↗
- Who funds FORSYTH TECHNICAL COMMUNITY COLLEGE FOUNDATION INC ↗
- Who funds American National Red Cross & Its Constituent Chapters and Branches ↗
- Who funds THE ARTS COUNCIL INC ↗
- Who funds FAMILY SERVICES INC ↗
- Who funds KALEIDEUM ↗
- Who funds Young Men's Christian Association of Northwest North Carolina (4626) ↗
- Who funds CHARITIES AID FOUNDATION AMERICA ↗
- Who funds National Merit Scholarship Corporation ↗
- Who funds CROSSNORE COMMUNITIES FOR CHILDREN ↗
- Who funds R J REYNOLDS HOME FIELD ADVANTAGE INC ↗
- Who funds SECOND HARVEST FOOD BANK OF NORTHWEST NC INC ↗
- Who funds SMART START OF FORSYTH COUNTY ↗
- Who funds BIG BROTHERS BIG SISTERS SERVICES INC ↗
- Who funds SALEM ACADEMY AND COLLEGE ↗
- Who funds SENIOR SERVICES FOUNDATION INC ↗
- Who funds THE WASHINGTON CENTER FOR INTERNSHIPS & ACADEMIC SEMINARS ↗
- Who funds University of North Carolina School of the Arts Foundation Inc ↗
- Who funds LEAD Girls of NC Inc ↗
- Who funds HOSPICE & PALLIATIVE CARECENTER ↗
- Who funds Authoring Action ↗
- Who funds EXCHANGE CLUB CENTER FOR THE PREVENTION OF CHILD ABUSE OF NORTH CAROLINA INC ↗
- Who funds HOSPITAL HOSPITALITY HOUSE OF WINSTON-SALEM ↗
- Who funds CROSBY SCHOLARS COMMUNITY PARTNERSHIP ↗
- Who funds IMPRINTS CARES ↗
- Who funds DREAM CENTER OF FORSYTH COUNTY ↗
The grantmakers whose grantees overlap with yours far more than size alone predicts. Each orbits closer the stronger the alignment; the arcs between them show where they also fund each other. Here it reads as a tightly interlocked camp — most of these funders back each other's grantees too.
Open a dossier: The Winston-Salem Foundation · Forsyth Memorial Hospital Inc · Ta John W and Anna H Hanes Foundation · Reynolds Foundation 186-8803582 · Twin City Development Foundation · The Cannon Foundation Inc · Shallow Ford Foundation Inc · James G Hanes Memorial Fund · Strickland Family Foundation Cynthia a S Graham · North Carolina Baptist Hospital · Second Harvest Food Bank of Northwest Nc Inc · Flow Foundation Inc
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. A research starting point: overlap is association, not proof of shared intent.
Government reliance of your grantees
Every dot is one organization Reynolds American Foundation funds. Left–right is the share of its income from government; up–down is the share from you. Bigger dots raise more. Filter to federal or a single department — and drag the year to watch it move.
- World Relief Corp of National Association of Evangelicals — 67% of income from government
- The Trustees of the Smith College — 1% of income from government
- Eckerd College — 0% of income from government
- Shriners Hospitals for Children — 0% of income from government
Government income is each org’s traced federal awards (USASpending — grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that your grant caused the public funding. Coverage is precision-first — a floor, not a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12–24 months.
Warm introductions · Powered by PlinthPlus
How do I get to Reynolds American Foundation?
Find your warmest path to Reynolds American Foundation through trustees and officers whose names appear on both boards. Search for your organization and Plinth traces the shortest route it can evidence.
Each link is a name appearing on two organizations’ public IRS 990 filings, matched on that name and, where the filings support it, on location. A same-state match has geographic support, which is a second matching feature rather than confirmation that the two are one person; a cross-state one is the likeliest to be two people who share a name. Every hop shows its tier, low-confidence and distant paths are held back rather than guessed, and it is worth confirming the person before you use the introduction.