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Reynolds American Foundation at a glanceAlso receives grants: funding profile →

· Private foundation

Reynolds American Foundation

Its FY2024 filing reports that it accepted unsolicited grant applications.

$3.5M
Granted FY2024still arriving
280
Grants FY2024still arriving
35
States reached
$475k
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
05Through PlinthRead
01What it funds
0198% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2019 to 2024.

Philanthropy$8.2MEducation$3.2MHuman Services$1.8MArts & Culture$1.1MHealth$826kYouth Development$700kPublic Safety & Disaster$603kReligion$592kOther$0
02FY2024 · 280 grants

Where the money goes

Grants by size, and the largest recipients.

By grant size · FY2024

  • Under $10k242 grants · $257k
  • $10k–50k12 grants · $251k
  • $50k–250k22 grants · $1.7M
  • $250k+4 grants · $1.2M
$474
Median grant
35
States reached
$56M
Total assets
Largest grants
RecipientAmount
AMERICAN RED CROSS$475,000
FAMILY SERVICES INC$250,000
CROSSNORE COMMUNITIES FOR CHILDREN$250,000
R J REYNOLDS HOME FIELD ADVANTAGE INC$250,000
SALEM COLLEGE$149,600
HORIZONS RESIDENTIAL CARE$100,000
Individual grant recipient$100,000
LEAD GIRLS OF NC INC$100,000
HOSPITAL HOSPITALITY HOUSE OF WINSTON SALEM$100,000
IMPRINTS CARES$100,000
SECOND HARVEST FOOD BANK OF NWNC$100,000
SMART START OF FORSYTH COUNTY$100,000
THE WASHINGTON CENTER FOR INTERNSHIPS AND ACADEMIC SEMINARS$100,000
DREAM CENTER OF FORSYTH COUNTY$100,000
UNITED WAY$90,864
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY19–24, $1.6M) land where the poverty rate runs at 14%, against an area that typically sits at 10%. 99% of those dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 10%VERA HOUSE FOUNDATION INC: $1k → 14%Child Foundation: $1k → 12%SPRINGS HOLISTIC CENTER: $3k → 20%FERST READERS INC: $20k → 11%Loaves & Fishes Community Services: $2k → 7%READY SET RIDE THERAPEUTIC RECREATION FACILITY: $5k → 7%GODS STOREHOUSE SOUP KITCHEN: $4k → 19%Catholic Charities Diocese of Charlotte: $1k → 10%ELK RIVER HELPING HANDS: $3k → 21%AMERICAN RED CROSS: $475k → 14%AMERICAN NATIONAL RED CROSS: $6k → 14%AMERICAN RED CROSS: $4k → 14%AMERICAN RED CROSS: $2k → 14%KING OUTREACH MINISTRY INC: $2k → 11%NEIGHBORHOODS HANDS: $75k → 15%SENIOR SERVICES INCORPORATED: $7k → 15%SENIOR SERVICES INCORPORATED: $4k → 15%Young Mens Christian Association of Northwest Nort: $4k → 15%YOUNG MENS CHRISTIAN ASSOCIATION OF NORTHWEST NORTH CAROLINA - FULTON FAMIL: $2k → 15%Senior Services Incorporated: $2k → 15%SENIOR SERVICES INCORPORATED: $1k → 15%FINANCIAL PATHWAYS OF THE PIEDMONT: $35k → 15%American National Red Cross: $5k → 15%FINANCIAL PATHWAYS OF THE PIEDMONT: $3k → 15%AMERICAN NATIONAL RED CROSS: $2k → 15%TRELLIS SUPPORTIVE CARE: $50k → 15%HOSPICE & PALLIATIVE CARE CENTER: $50k → 15%Hospice & Palliative CareCenter: $16k → 15%RIVERWOOD THERAPEUTIC RIDING CENTER TOBACCOVILLE NC: $3k → 15%RIVERWOOD THERAPEUTIC RIDING CENTER INC: $2k → 15%YMCA OF NORTHWEST NC: $250k → 15%FAMILY SERVICES INC: $250k → 15%Family Services Inc: $51k → 15%THE FEELING FRIENDS COMMUNITY CENTER OF CULTURALLY RESPONSIVE EM INT INC: $32k → 15%BETHESDA CENTER FOR THE HOMELESS INC: $25k → 15%YWCA OF WINSTON-SALEM AND FORSYTH COUNTY: $25k → 15%YWCA OF WINSTON-SALEM & FORSYTH COUNTY: $25k → 15%DRESS FOR SUCCESS WINSTON-SALEM: $15k → 15%YOUNG MENS CHRISTIAN ASSOCIATION OF NORTHWEST NORTH CAROLINA: $12k → 15%YOUNG MENS CHRISTIAN ASSOCIATION OF NORTHWEST NORTH CAROLINA: $11k → 15%GREENNEST: $10k → 15%Young Mens Christian Association of Northwest Nort: $10k → 15%CRISIS CONTROL MINISTRY INC: $5k → 15%CRISIS CONTROL MINISTRY INC: $3k → 15%FAMILY SERVICES INC: $2k → 15%YOUNG MENS CHRISTIAN ASSOCIATION OF NORTHWEST NORTH CAROLINA: $2k → 15%YOUNG MENS CHRISTIAN ASSOCIATION OF NORTHWEST NORTH CAROLINA: $2k → 15%Crisis Control Ministry Inc: $1k → 15%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.

Which US states its grants reach

VT
NH
WA
ID
MT
ND
MN
IL
WI
MI
NY
MA
OR
NV
SD
IA
IN
OH
PA
NJ
CT
RI
CA
UT
CO
NE
MO
KY
WV
VA
MD
DE
AZ
NM
KS
AR
TN
NC
SC
DC
OK
LA
MS
AL
GA
TX
FL
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

76%of every dollar goes to organizations it has funded before.
$12M · 413 repeat orgs$3.8M to everyone else

Grantees it renews have grown median revenue +37% since the first grant, against +22% for those funded once.

413 repeat relationships: 149 still active in FY2024, 264 since wound down; 116 grantees were first funded in FY2024 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

413
609

Total granted

$12M
$2.6M

Median revenue growth · since first grant

+37%
+22%

Still filing today

72%
49%

New vs renewed · share of each year

In FY2024, 66% of grant dollars renewed an existing relationship; $1.2M went to new ones.

50%100%’19’20’21’22’23’24
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’19’20’21’22’23’24
EducationHuman ServicesHealthAnimalsArts & CultureInternationalOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • AN
    American National Red Cross & Its Constituent Chapters and Branches
    5× · 2019–2024 · $495k · revenue +39%
  • TA
    THE ARTS COUNCIL INC
    5× · 2019–2024 · $313k · revenue +24%
  • FS
    FAMILY SERVICES INC
    5× · 2019–2024 · $304k · revenue +16%

Funded once

  • FT
    FORSYTH TECHNICAL COMMUNITY COLLEGE FOUNDATION WINSTON-SALEM NC
    one grant, 2020 · $500k
  • CS
    CROSSNORE SCHOOL
    one grant, 2022 · $211k
  • SS
    SENIOR SERVICES FOUNDATION INCgraduated
    one grant, 2023 · $150k · revenue +125% · 70% of their budget
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
Furman University

The primary mission of furman as a liberal arts institution is to provide a distinctive education in fine arts, humanities, social sciences, mathematics and the sciences, as well as selected professional disciplines.

Education
2
Northeast College of Health Sciences

Northeast college of health sciences (the college) is committed to academic excellence, leadership, and professional best practices in the health sciences.

Education
3
Unc Health Foundation Inc

At unc health foundation, we inspire philanthropic support for unc health and unc school of medicine that transforms healthcare and provides hope to the people of north carolina and communities around the world.

Education
4
North Carolina Symphony Society Inc

To be north carolina's state orchestra, an orchestra achieving the highest level of artistic quality and performance standards, and embracing its dual legacies of statewide service and music education.

Arts & Culture
5
George Fox University

George fox university, a christ centered community, prepares students spiritually, academically, and professionally to think with clarity, act with integrity, and serve with passion.

Education
6
North Carolina Medical Society

To organize members of the medical profession to advance medical science.

—
7
North Carolina State University College of Sciences Foundation Inc

Provide financial support for all types of education and research within the college of sciences at north carolina state university.

Philanthropy
8
North Carolina Bar Association

The north carolina bar association is organized for the purposes of promoting and improving the administration of justice in north carolina; fostering and encouraging law reform when in the public interest; advancing the science of…

—
9
Greenville College

Greenville college d/b/a greenville university empowers students for lives of character and service through a transforming christ-centered education in the liberal arts, sciences, and professional studies.

Education
10
Barton College

Founded in 1902, barton college is a four-year, private, liberal arts college located in wilson, n.c. the barton experience focuses on academic excellence within a wide range of professional and liberal arts programs leading to…

Education
11
Columbia College

Columbia college improves lives by providing quality education to both traditional and nontraditional students, helping them achieve their true potential.

Education
12
North Greenville University

North greenville university exists to glorify god by cultivating graduates who are equipped to serve as transformational leaders for church and society.

Education
How this is measured
The grantee most central to the portfolio’s shape is The Educational Foundation Inc; the most unlike its peers is Southern Grits Fastpitch. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

714 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 714 of the 1,146 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

5
Load-bearing (≥25% of a budget)
149
Early backer (in before they grew)
683/714
Grantees still filing
494/714
Grew since first funded

Where the money sits, by cause and then by grantee

W-S FOUNDATION WINSTON-SALEM NC: $2,600,000 · OtherW-S FOUNDATION WINSTON-SALEM NCUNITED WAY OF FORSYTH COUNTY INC: $1,270,310 · OtherUNITED WAY OF FORSYTH COUNTY INCUNITED WAY OF FORSYTH COUNTY WINSTON-SALEM NC: $951,048 · OtherUNITED WAY OF FORSYTH COUNTY WINSTON-SALEM NCFORSYTH TECHNICAL COMMUNITY COLLEGE FOUNDATION WINSTON-SALEM NC: $500,000 · OtherKALEIDEUM WINSTON-SALEM NC: $395,000 · Other+109 more: $4,116,117 · Other+109 moreThe Winston-Salem Foundation: $3,136,330 · PhilanthropyThe Winston-Salem Fou…CHARITIES AID FOUNDATION AMERICA: $287,733 · PhilanthropyCHARITIES AID FOUNDAT…+2 more: $29,214 · PhilanthropyFORSYTH TECHNICAL COMMUNITY COLLEGE FOUNDATION INC: $507,500 · EducationFORSYTH TECH…National Merit Scholarship Corporation: $261,445 · EducationNational Mer…R J REYNOLDS HOME FIELD ADVANTAGE INC: $250,000 · EducationR J REYNOLDS…SMART START OF FORSYTH COUNTY: $175,000 · EducationSMART START …SALEM ACADEMY AND COLLEGE: $150,690 · EducationSALEM ACADEM…University of North Carolina School of the Arts Foundation Inc: $140,656 · EducationUniversity o…CROSBY SCHOLARS COMMUNITY PARTNERSHIP: $100,600 · EducationIMPRINTS CARES: $100,000 · Education+29 more: $324,143 · Education+29 moreAmerican National Red Cross & Its Constituent Chapters and Branches: $494,500 · Human ServicesAmerican …FAMILY SERVICES INC: $303,950 · Human ServicesFAMILY SE…Young Men's Christian Association of Northwest North Carolina (4626): $295,430 · Human ServicesYoung Men…HOSPICE & PALLIATIVE CARECENTER: $117,275 · Human ServicesHOSPICE &…Neighborhoods Hands Inc: $75,000 · Human Services+12 more: $255,334 · Human Services+12 moreKALEIDEUM: $302,053 · Arts & CultureSENIOR SERVICES FOUNDATION INC: $150,118 · Arts & CultureWinston-Salem Mixxer Inc: $53,500 · Arts & CultureTriad Cultural Arts Inc: $50,000 · Arts & CultureHISPANIC FESTIVAL INC: $39,208 · Arts & Culture+3 more: $28,458 · Arts & CultureCROSSNORE COMMUNITIES FOR CHILDREN: $250,875 · HealthHOSPITAL HOSPITALITY HOUSE OF WINSTON-SALEM: $110,748 · HealthBrooke's Place for Grieving Young People: $34,313 · HealthCANCER SERVICES INC: $25,672 · HealthMAKE-A-WISH FOUNDATION OF CENTRAL AND WESTERN NORTH CAROLINA INC: $25,253 · HealthNEW HOPE PREGNANCY CARE: $24,354 · HealthLIFELINE PREGNANCY HELP CENTER INC: $24,104 · Health+11 more: $107,820 · HealthLEAD Girls of NC Inc: $126,092 · Youth DevelopmentAuthoring Action: $115,000 · Youth Development
Other$9,832,475Philanthropy$3,453,277Education$2,010,034Human Services$1,541,489Arts & Culture$623,337Health$603,139Youth Development$241,092

Showing the 200 largest grantees by grant value.

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$100k$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetThe Winston-Salem Foundation: $3,136,330 over 4y, 4.8% of budgetUNITED WAY OF FORSYTH COUNTY INC: $1,270,310 over 6y, 3.3% of budgetFORSYTH TECHNICAL COMMUNITY COLLEGE FOUNDATION INC: $507,500 over 4y, 13% of budgetAmerican National Red Cross & Its Constituent Chapters and Branches: $494,500 over 5y, 0.0% of budgetTHE ARTS COUNCIL INC: $313,447 over 5y, 1.5% of budgetFAMILY SERVICES INC: $303,950 over 5y, 1.9% of budgetKALEIDEUM: $302,053 over 4y, 3.0% of budgetYoung Men's Christian Association of Northwest North Carolina (4626): $295,430 over 5y, 0.7% of budgetCHARITIES AID FOUNDATION AMERICA: $287,733 over 1y, 0.0% of budgetNational Merit Scholarship Corporation: $261,445 over 3y, 0.2% of budgetCROSSNORE COMMUNITIES FOR CHILDREN: $250,875 over 3y, 0.9% of budgetR J REYNOLDS HOME FIELD ADVANTAGE INC: $250,000 over 1y, 7.8% of budgetSECOND HARVEST FOOD BANK OF NORTHWEST NC INC: $229,376 over 6y, 0.1% of budgetSMART START OF FORSYTH COUNTY: $175,000 over 2y, 0.9% of budgetBIG BROTHERS BIG SISTERS SERVICES INC: $161,598 over 6y, 12% of budgetSALEM ACADEMY AND COLLEGE: $150,690 over 3y, 0.4% of budgetSENIOR SERVICES FOUNDATION INC: $150,118 over 1y, 70% of budgetTHE WASHINGTON CENTER FOR INTERNSHIPS & ACADEMIC SEMINARS: $150,000 over 2y, 0.5% of budgetUniversity of North Carolina School of the Arts Foundation Inc: $140,656 over 3y, 0.9% of budgetLEAD Girls of NC Inc: $126,092 over 5y, 19% of budgetHOSPICE & PALLIATIVE CARECENTER: $117,275 over 6y, 0.1% of budgetAuthoring Action: $115,000 over 2y, 16% of budgetEXCHANGE CLUB CENTER FOR THE PREVENTION OF CHILD ABUSE OF NORTH CAROLINA INC: $114,076 over 5y, 2.3% of budgetHOSPITAL HOSPITALITY HOUSE OF WINSTON-SALEM: $110,748 over 5y, 5.6% of budgetCROSBY SCHOLARS COMMUNITY PARTNERSHIP: $100,600 over 2y, 2.1% of budgetDREAM CENTER OF FORSYTH COUNTY: $100,000 over 1y, 9.7% of budgetIMPRINTS CARES: $100,000 over 1y, 1.1% of budgetNeighborhoods Hands Inc: $75,000 over 1y, 25% of budgetThe Wells Center Inc: $62,964 over 1y, 51% of budgetWinston Salem Industries for the Blind Inc: $56,600 over 5y, 0.3% of budgetWinston-Salem Mixxer Inc: $53,500 over 2y, 6.6% of budgetTHE SHALOM PROJECT INC: $51,360 over 4y, 4.4% of budgetYOUNG WOMEN'S CHRISTIAN ASSOCIATION OF WINSTON-SALEM AND FORSYTH COUNTY: $50,950 over 5y, 1.1% of budgetHeart Math Tutoring Inc: $50,103 over 1y, 1.3% of budgetTriad Cultural Arts Inc: $50,000 over 1y, 12% of budgetGoler Community Development Corporation: $50,000 over 1y, 8.6% of budgetHISPANIC FESTIVAL INC: $39,208 over 5y, 15% of budgetFINANCIAL PATHWAYS OF THE PIEDMONT: $37,574 over 2y, 1.8% of budgetBrooke's Place for Grieving Young People: $34,313 over 5y, 0.7% of budgetWAKE FOREST UNIVERSITY: $34,009 over 5y, 0.0% of budgetSAMARITAN'S PURSE: $32,797 over 5y, 0.0% of budgetFORSYTH COUNTRY DAY SCHOOL INC: $28,863 over 5y, 0.1% of budgetDREAM TEAM FOUNDATION INC: $28,375 over 3y, 6.8% of budgetWONFEL AID INC: $27,208 over 2y, 1.1% of budgetBethesda Center for the Homesless Inc: $25,839 over 3y, 2.2% of budgetCANCER SERVICES INC: $25,672 over 4y, 1.9% of budgetMAKE-A-WISH FOUNDATION OF CENTRAL AND WESTERN NORTH CAROLINA INC: $25,253 over 3y, 0.3% of budgetPRETTY IN PINK FOUNDATION INC: $25,000 over 1y, 0.4% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

The Winston-Salem Fou…Forsyth Memorial Hosp…Ta John W and Anna H …Reynolds Foundation 1…Twin City Development…The Cannon Foundation…Shallow Ford Foundati…James G Hanes Memoria…Strickland Family Fou…North Carolina Baptis…Second Harvest Food B…Flow Foundation Inc
The Winston-Salem FoundationNC103× affinity151 shared granteesties to 11 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: The Winston-Salem Foundation · Forsyth Memorial Hospital Inc · Ta John W and Anna H Hanes Foundation · Reynolds Foundation 186-8803582 · Twin City Development Foundation · The Cannon Foundation Inc · Shallow Ford Foundation Inc · James G Hanes Memorial Fund · Strickland Family Foundation Cynthia a S Graham · North Carolina Baptist Hospital · Second Harvest Food Bank of Northwest Nc Inc · Flow Foundation Inc

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Reynolds American Foundation funds: left to right is the share of its income from government, bottom to top the share from Reynolds American Foundation. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 70%5%19%42%75%funder's share of their income ↑0%25%50%75%100%share of the org’s income from government →median 1%
  • World Relief Corp of National Association of Evangelicals: 67% of income from government
  • The Trustees of the Smith College: 1% of income from government
  • Eckerd College: 0% of income from government
  • Shriners Hospitals for Children: 0% of income from government
no gov moneyreceives it· size = income
7get no government money at all
46report government grants on their 990 we could not trace to a source (not plotted)
1rely on government for over half their income
typical government reliance, FY20–25
How this is measured
Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.
05Through Plinth

Warm introductions · Powered by PlinthPlus

How do I get to Reynolds American Foundation?

Find your warmest path to Reynolds American Foundation through trustees and officers whose names appear on both boards. Search for your organization and Plinth traces the shortest route it can evidence.

Each link is a name appearing on two organizations’ public IRS 990 filings, matched on that name and, where the filings support it, on location. A same-state match has geographic support, which is a second matching feature rather than confirmation that the two are one person; a cross-state one is the likeliest to be two people who share a name. Every hop shows its tier, low-confidence and distant paths are held back rather than guessed, and it is worth confirming the person before you use the introduction.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 1146 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990-PF e-file return for fiscal year 2024, released 2024. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

Play a game based on Reynolds American’s filings →

More from the funding graph

The unnamed billions
grants reported with no recipient in the public record
The regranting layer
51% of grant dollars land in the regranting layer
The DAF merry-go-round
$9.7B circulates between donor-advised funds
The endowment market
who holds foundation money, and what just moved
The camps
funders cluster by geography, not ideology
By state
where grant money is based, and what stays home