North Carolina · Nonprofit
PRETTY IN PINK FOUNDATION INC
PRETTY IN PINK FOUNDATION INC (North Carolina) receives grants from 43 organizations whose IRS filings report $3,072,062 to it, the largest being University Impact ($785,810). 24 of them have funded it in more than one year, and 91% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2025
- $3.7M
- Funders on record
- 43
- Grants received
- $3.1M
- Net assets
- $1.8M
What Pretty in Pink Foundation Inc does
Mission
Pretty in pink foundation's mission is to provide uninsured and under- insured breast cancer patients in north carolina with financial assistance for quality, life-saving medical treatment. Our services are avilable to women and men in all counties throughout north carolina with needs in the areas of surgery, chemotherapy administration, radiation therapy, office co-pays, co-insurance and cobra insurance. Pretty in pink foundation's vision is to positively impact the lives of breast cancer patients in north carolina by reducing their financial barriers to receiving medical treatment. We make this happen with financial commitments through sponsorship, fundraising, donations and pledge drives that support our champions throughout north carolina. Pretty in pink foundation partners with physicians, surgeons, oncologists, radiologists, and medical centers across north carolina to provide services at reduced rates.
As stated on its FY2023 Form 990.
Programs
Pretty in pink foundation provided services and supported 486 individuals with one or more of the following services: financial assistance for expenses associated with breast cancer medical treatment; supportive resource during treatment; information and referral; and post-treatment special care items.
$3,321,749 spentof which $2,815,111 as grants100% of program spendingPretty in pink foundation promoted breast cancer awareness through participation and exhibition in 158 live or virtual events hosted by community partners.
The 2 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $3,321,749.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $928k to $1.3M (+43%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2020 1% · 2021 2%. Grants only. Government contracts and fees sit inside program revenue.
89% of PRETTY IN PINK FOUNDATION INC’s revenue is contributions — more donation-reliant than the typical peer (82% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Rebecca Horn
Executive director
Board chair
Lisa Tolnitch
Chairperson
As listed on its FY2025 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 3 funders to 18 funders, grant income rose $19k → $1.0M.
15 of 43 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 91% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of PRETTY IN PINK FOUNDATION INC’s funders (the co-funder graph). Top 30 of 43 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
PRETTY IN PINK FOUNDATION INC has a broad base — no single funder exceeds 26% of grant income, and it takes 3 funders to reach half.
the vertical line marks half of all grant income — 3 funders to its left
95% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund PRETTY IN PINK FOUNDATION INC.
Largest funder’s share by year: 2017 46% · 2018 65% · 2019 52% · 2020 53% · 2021 63% · 2022 38% · 2023 50% — growing more concentrated.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
39% of PRETTY IN PINK FOUNDATION INC's funders are still giving 3 years after their first grant; 56% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
91% of PRETTY IN PINK FOUNDATION INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $284k that is directly attributable, 59% of it comes from North Carolina funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $2.8M arriving through sponsors registered in 11 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
PRETTY IN PINK FOUNDATION INC's revenue grew 24% between 2017 and 2025.
this organization peer median middle 50% of peers· 1,645 philanthropy nonprofits $1M–$10M, FY2025
Organizations like PRETTY IN PINK FOUNDATION INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In North Carolina
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
96% of spending goes to programs.
Governance
Public support
100%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Screen this organization
A dated, signed PDF of the compliance screen for PRETTY IN PINK FOUNDATION INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds PRETTY IN PINK FOUNDATION INC?
- PRETTY IN PINK FOUNDATION INC (North Carolina) receives grants from 43 organizations whose IRS filings report $3,072,062 to it, the largest being University Impact ($785,810). 24 of them have funded it in more than one year, and 91% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does PRETTY IN PINK FOUNDATION INC have?
- IRS filings report 43 organizations giving $3,072,062 in grants to PRETTY IN PINK FOUNDATION INC, 24 of which have funded it in more than one year.
- Who is the largest funder of PRETTY IN PINK FOUNDATION INC?
- University Impact is the largest funder on record, with $785,810 in grants. The full list of funders is on this page.
- How can an organization like PRETTY IN PINK FOUNDATION INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in North Carolina. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Pretty in Pink →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 43 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing