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Michigan · Nonprofit

GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC

GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC (Michigan) receives grants from 36 organizations whose IRS filings report $8,955,218 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($5,247,213). 25 of them have funded it in more than one year, and 65% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2025
$26M
Funders on record
36
Grants received
$9.0M
Net assets
$26M
25/36 repeat funderspeak grant-dependency 21%
01What it does

What Goodwill Industries of Northern Michigan Inc does

Mission

We bring food to neighbors, help vulnerable people find home, and provide empowering employment through our community-supported social enterprise and collaborative partnerships.

As stated on its FY2025 Form 990.

Programs

  1. Donated goods/retail operations - the organization utilizes its nine retail stores, ecommerce, and salvage operations - our social enterprise - to provide on-the-job training and empowering employment opportunities. Revenue from the sale of donated clothing and other household goods goes directly to growing and supporting critical community-based programs and services.

    $16,009,130 spentof which $407,440 as grants$14,440,506 earned by the program
    75% of program spending
  2. Housing and homeless services - the organization's housing and homeless services programs help over 1,500 people a year access shelter and housing. Street outreach engages people experiencing unsheltered homelessness where they are to offer help finding safe and secure housing. The goodwill inn provides emergency shelter for individuals and families experiencing homelessness. Patriot place provides emergency shelter for veterans. We provide housing-based case management at our permanent supportive housing communities, carson square and east bay flats, and at other locations for people exiting homelessness, people with disabilities and special needs, and people fleeing domestic violence, providing support to help people maintain long-term housing stability.

    $4,014,324 spent$947,867 earned by the program
    19% of program spending
  3. Food services - the organization's food services programs work to increase food security for people who struggle to access the nutritious food they need. Our food rescue program rescues, harvests, repacks, and distributes 2.6 million pounds of food a year. We pick up 10,000 pounds of food a day from grocery stores, bakeries, and farms, and deliver it on the same day to 70+ food pantries and community meal programs, at no cost to them. 80% of the food we deliver is fresh and frozen bread, dairy, meat, fruits, and vegetables full of nutrients needed by the 16,000 children, seniors, families, and people in our region who use food pantries and meal programs to access the food they need. Our good meals food service program at the goodwill inn prepares over 150,000 meals a year for people experiencing homelessness, people in recovery, and seniors in nmcaa's meals on wheels program.

    $1,411,308 spent$634,560 earned by the program
    7% of program spending
  4. Job services - the organization's workforce development program provides the organization's employees with growth and development opportunities so they can expand their personal and professional capabilities and take on larger challenges with goodwill or in positive destinations beyond goodwill.

    $8,790 spent$55,722 earned by the program
    0% of program spending

The 4 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $21,443,552.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($14M) Expenses 100 ($14M) Net assets 100 ($9.5M)2018 Revenue 98 ($14M) Expenses 98 ($13M) Net assets 108 ($10M)2019 Revenue 108 ($16M) Expenses 110 ($15M) Net assets 115 ($11M)2020 Revenue 111 ($16M) Expenses 109 ($15M) Net assets 128 ($12M)2021 Revenue 172 ($25M) Expenses 129 ($18M) Net assets 207 ($20M)2022 Revenue 151 ($22M) Expenses 146 ($20M) Net assets 215 ($20M)2023 Revenue 44 ($6.3M) Expenses 40 ($5.4M) Net assets 223 ($21M)2024 Revenue 178 ($26M) Expenses 177 ($24M) Net assets 243 ($23M)2025 Revenue 182 ($26M) Expenses 179 ($24M) Net assets 268 ($26M)
'17'18'19'20'21'22'23'24'25
Revenue (182)Expenses (179)Net assets (268)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $26M to $35M (+34%).

$16M
$16M
$16M
$19M
$25M
$26M
$35M
$39M
$36M
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 0% · 2018 1% · 2019 4% · 2020 5% · 2021 8% · 2022 13% · 2023 3% · 2024 4% · 2025 4%. Grants only. Government contracts and fees sit inside program revenue.

38% of GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC’s revenue is contributions — more donation-reliant than the typical peer (13% for the typical peer).

This organization
Typical peer · 458 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 9 reported years ran a deficit.

$847k
’17
$792k
’18
$618k
’19
$1.3M
’20
$7.4M
’21
$2.0M
’22
$945k
’23
$1.6M
’24
$2.0M
’25
1.6
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Dan Buron

CEO/executive director

Board chair

Mike Brown

Chairperson

As listed on its FY2025 Form 990.

'17'18'19'20'21'22'23'24'25
Listed151215131517151716
Joined·+3+7+3+3+3+1+3+2
No longer listed·64511313
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 6 funders to 10 funders, grant income rose $193k → $582k.

8 of 36 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 65% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

Left out of every figure on this page: $674k from 7 payers (the payer shares this organization's board, largest Rotary Charities of Traverse City). These are real filings, and they are not money GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC raised.

From the IRS filings of GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC’s funders (the co-funder graph). Top 30 of 36 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC leans on a few funders — its largest provides 59% of grant income and the top three 83%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

84% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC.

59%
largest funder
83%
top three
~3
effective funders

Largest funder’s share by year: 2017 80% · 2018 78% · 2019 67% · 2020 57% · 2021 95% · 2022 74% · 2023 57% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

40% of GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC's funders are still giving 3 years after their first grant; 69% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

65% of GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $3.1M that is directly attributable, 81% of it comes from Michigan funders.

WA
MI
NY
IA
OH
DE
NC
LA
TX
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
Michigan out of state home

Funder states come from each funder’s own filing. $5.9M arriving through sponsors registered in 8 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC runs a healthier operating margin than half of the 290 employment nonprofits its size.

Operating margin8% · above the median
Months of reserve1.6mo · below the median
Revenue growth (annualized)8% · above the median

this organization peer median middle 50% of peers· 290 employment nonprofits $10M–$100M, FY2025

Government funding GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC receives

Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $9.1M on record.

Federal$9.1M
grants $4.8Mcontracts $4.3M
17
18
19
20
21
22
23
24
25
26
Top agencies
  • Department of Veterans Affairs$7.4M
  • Department of Housing and Urban Development$1.7M
  • Department of Agriculture$15k

Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.

Organizations like GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Michigan

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

88% of spending goes to programs.

Program 88%Management 10%Fundraising 2%

Governance

10
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

96%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

MI

Part of a family of 6 related entities

  • Carson Square Goodwill LLC · disregarded
  • Gwnm East Bay Flats Gp LLC · disregarded
  • Gw Homeless Services of Northern Michigan Inc · exempt
  • Carson Square Ldha LP · partnership
  • Gwnm East Bay Flats Ldha LP · partnership

Screen this organization

A dated, signed PDF of the compliance screen for GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC?
GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC (Michigan) receives grants from 36 organizations whose IRS filings report $8,955,218 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($5,247,213). 25 of them have funded it in more than one year, and 65% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC have?
IRS filings report 36 organizations giving $8,955,218 in grants to GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC, 25 of which have funded it in more than one year.
Who is the largest funder of GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC?
FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $5,247,213 in grants. The full list of funders is on this page.
How can an organization like GOODWILL INDUSTRIES OF NORTHERN MICHIGAN INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Michigan. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 36 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing