Georgia · Nonprofit
GOODWILL OF NORTH GEORGIA INC
GOODWILL OF NORTH GEORGIA INC (Georgia) receives grants from 42 organizations whose IRS filings report $20,597,175 to it, the largest being NATIONAL PHILANTHROPIC TRUST ($15,000,000). 17 of them have funded it in more than one year, and 76% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2025
- $202M
- Funders on record
- 42
- Grants received
- $21M
- Net assets
- $192M
What Goodwill of North Georgia Inc does
Mission
The organization exists to provide employment, rehabilitative services, job training, and job placement services for persons with disabilities or disadvantaging conditions.
As stated on its FY2025 Form 990.
Programs
Store sales - goodwill of north georgia's mission is to put people to work. We achieve this by providing a vast array of job training and employment services to thousands of individuals each year. In fiscal year 2025, we served over 3.2 million donors at 45 collection sites and served over 8 million customers at 70 goodwill stores. The proceeds from our donated goods program help fund our mission-related programs, services, fourteen career centers across north georgia, and careerconnector.org. Our stores also serve as real-world, on-the-job training sites for some of our program participants.
$137,133,150 spent75% of program spendingVocational services - programs and services include job training through real-world experience, job coaching and continued support after employment. We also offer vocational training in 28 different programs including construction, forklift, custodial/floor technology, and hospitality. In fiscal year 2025, we served over 53,700 people and helped over 24,595 individuals find a job or start a business. Additionally, we operate 14 career centers which are open to the general public and equipped with the staff and resources needed for job search or business development. Our participants and job-seekers include people who are having a hard time finding work because of physical, cognitive, and emotional disabilities; poverty; lack of work experience and marketable skills; substance abuse; ex-offender status and a variety of other reasons.
$20,435,759 spent$4,961,132 earned by the program11% of program spendingFacility Contracts - These services are primarily government service under the AbilityOne program and private commercial contracts with other not-for-profit entities. Services include janitorial, landscape maintenance, and warehouse management. Services are ongoing as defined by the contract, and performance obligations under each contract are defined in terms of various performance indicators including but not limited to hours worked and units produced. Goodwill invoices the customers receiving the services monthly based on the appropriate performance indicators, and records revenue as the services are performed.
$18,112,407 spent$1,052,015 earned by the program10% of program spendingE-commerce
$7,059,798 spent4% of program spendingSalvage
$290,788 spent0% of program spending
The 5 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $183,031,902.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $212M to $342M (+62%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 2% · 2018 2% · 2019 3% · 2020 3% · 2021 4% · 2022 2% · 2023 3% · 2024 1% · 2025 1%. Grants only. Government contracts and fees sit inside program revenue.
92% of GOODWILL OF NORTH GEORGIA INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (18% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Brian East Jr
Executive Director, DGR
Board chair
Erica Qualls-Battey
Chair of the board
As listed on its FY2025 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 4 funders to 13 funders, grant income rose $162k → $1.6M.
9 of 42 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 76% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
Left out of every figure on this page: $6.1M from 9 payers (the payer shares this organization's board, largest Goodwill Industries International Inc). These are real filings, and they are not money GOODWILL OF NORTH GEORGIA INC raised.
From the IRS filings of GOODWILL OF NORTH GEORGIA INC’s funders (the co-funder graph). Top 30 of 42 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
GOODWILL OF NORTH GEORGIA INC leans on a few funders — its largest provides 73% of grant income and the top three 81%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
85% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GOODWILL OF NORTH GEORGIA INC.
Largest funder’s share by year: 2017 74% · 2018 74% · 2019 68% · 2020 51% · 2021 96% · 2022 23% · 2023 25% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
42% of GOODWILL OF NORTH GEORGIA INC's funders are still giving 3 years after their first grant; 40% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
76% of GOODWILL OF NORTH GEORGIA INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $5.0M that is directly attributable, 68% of it comes from Georgia funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $16M arriving through sponsors registered in 9 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
GOODWILL OF NORTH GEORGIA INC's revenue grew 36% between 2017 and 2025.
this organization peer median middle 50% of peers· 27 employment nonprofits over $100M, FY2025
Government funding GOODWILL OF NORTH GEORGIA INC receives
Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $2.6M on record.
- Department of Labor$2.6M
Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.
Organizations like GOODWILL OF NORTH GEORGIA INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Georgia
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
91% of spending goes to programs.
Governance
Public support
99%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Part of a family of 2 related entities
- Goodwill Industries of North Ga Inc · exempt
- Goodwill of North Georgia Dev Co II · exempt
Screen this organization
A dated, signed PDF of the compliance screen for GOODWILL OF NORTH GEORGIA INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds GOODWILL OF NORTH GEORGIA INC?
- GOODWILL OF NORTH GEORGIA INC (Georgia) receives grants from 42 organizations whose IRS filings report $20,597,175 to it, the largest being NATIONAL PHILANTHROPIC TRUST ($15,000,000). 17 of them have funded it in more than one year, and 76% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does GOODWILL OF NORTH GEORGIA INC have?
- IRS filings report 42 organizations giving $20,597,175 in grants to GOODWILL OF NORTH GEORGIA INC, 17 of which have funded it in more than one year.
- Who is the largest funder of GOODWILL OF NORTH GEORGIA INC?
- NATIONAL PHILANTHROPIC TRUST is the largest funder on record, with $15,000,000 in grants. The full list of funders is on this page.
- How can an organization like GOODWILL OF NORTH GEORGIA INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Georgia. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Goodwill of North Georgia →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 42 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing