Michigan · Nonprofit
GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC
GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC (Michigan) receives grants from 8 organizations whose IRS filings report $7,817,390 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($5,000,000). 5 of them have funded it in more than one year, and 65% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2025
- $47M
- Funders on record
- 8
- Grants received
- $7.8M
- Net assets
- $23M
What Goodwill Industries of Greater Grand Rapids Inc does
Mission
Our mission is: "changing lives and communities through the power of work." we accomplish this by providing programs and services to employees and program participants who come from our community. These services increase work and life skills, add new job skills, address work barriers, and provide career planning and support to assist people towards their fullest work potential. Goodwill industries of greater grand rapids helps individuals overcome barriers to employment including (but not limited to) disability, poverty, offender status, lack of basic education skills, and homelessness.
As stated on its FY2025 Form 990.
Programs
Donated goods/retail operations: goodwill industries of greater grand rapids' donated goodwill/retail operations is a social enterprise consisting of 17 retail stores, an outlet center, and an aftermarket recycling center. These operations provide transitional paid work experiences for individuals while giving them opportunity to access programs and services including (but not limited to) work and life skills training, job skills training, connection to resources to address work barriers, and supportive services to reach their career goals. Employees at stores in the retail operations are also offered access to "blue print", an employee development program designed to grow the earning power of individuals though skill development and training that qualifies workers for promotion within goodwill or a better job in the community. In 2025, 436 employees had access to "blue print". Donated goods/retail also generates funds that support goodwill industries of greater grand rapids' many workforce development programs serving the community participants as described in part iii section 1.
$36,114,184 spent$35,355,745 earned by the program89% of program spendingGoodwill industries of greater grand rapids' workforce development programs focus on helping people prepare for the workplace and provide skills training programs for high-demand positions such as certified nurse aide (cna) training. Goodwill served people from the community (in addition to our employees), helping them with services such as life skills building through our achieve program, resume writing and interview skills, resolving barriers to employment (e.g., transportation), career exploration, skills training, job placement assistance, and job retention support. Goodwill industries of greater grand rapids serves transitioning youth with disabilities, people coming out of incarceration, people with disabilities and other work barriers, people living in chronic poverty, people recovering from substance abuse and homelessness, and others who need assistance to obtain and maintain employment. In 2025, goodwill assisted 337 cnas to receive training and provided the achieve program to 222 people in community. Goodwill served 1,827 participants in total in 2025.
$4,280,870 spent11% of program spendingTo solicit, collect, receive and administer funds and make expenditures exclusively to or for goodwill industries of greater grand rapids, inc.
The 3 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $40,395,054.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $15M to $31M (+104%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 2% · 2018 3% · 2019 3% · 2020 2% · 2021 8% · 2022 2% · 2023 1% · 2024 2% · 2025 1%. Grants only. Government contracts and fees sit inside program revenue.
23% of GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC’s revenue is contributions — more donation-reliant than the typical peer (13% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Jill Wallace
President and CEO
Board chair
Elizabeth Wilson
Board chair
As listed on its FY2025 Form 990.
The chief executive listed changed between the FY2017 and FY2018, and between the FY2024 and FY2025 filings.
Who funds it, year by year
2017 → 2023: the base held at 3 funders, grant income fell $533k → $19k.
5 of 8 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 65% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
Left out of every figure on this page: $500k from one payer (the payer shares this organization's board, largest Goodwill Ind of Grand Rapids Foundation). These are real filings, and they are not money GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC raised.
From the IRS filings of GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC leans on a few funders — its largest provides 64% of grant income and the top three 99%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
100% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC.
Largest funder’s share by year: 2017 97% · 2018 89% · 2019 73% · 2020 84% · 2021 97% · 2022 64% · 2023 63% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
50% of GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC's funders are still giving 3 years after their first grant; 63% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
65% of GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $2.7M that is directly attributable, 87% of it comes from Michigan funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $5.1M arriving through sponsors registered in 4 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC is better cushioned than half of the 274 employment nonprofits its size.
this organization peer median middle 50% of peers· 274 employment nonprofits $10M–$100M, FY2025
Government funding GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC receives
Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $1.5M on record.
- Department of Labor$1.5M
Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.
Organizations like GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Michigan
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
89% of spending goes to programs.
Governance
Public support
99%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC?
- GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC (Michigan) receives grants from 8 organizations whose IRS filings report $7,817,390 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($5,000,000). 5 of them have funded it in more than one year, and 65% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC have?
- IRS filings report 8 organizations giving $7,817,390 in grants to GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC, 5 of which have funded it in more than one year.
- Who is the largest funder of GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC?
- FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $5,000,000 in grants. The full list of funders is on this page.
- How can an organization like GOODWILL INDUSTRIES OF GREATER GRAND RAPIDS INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Michigan. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Goodwill Industries of Greater Grand Rapids →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 8 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing