California · Nonprofit
SF New Deal
SF New Deal (California) receives grants from 31 organizations whose IRS filings report $2,038,570 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($516,850). 10 of them have funded it in more than one year, and 59% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2024
- $10M
- Funders on record
- 31
- Grants received
- $2.0M
- Net assets
- $7.4M
What SF New Deal does
Mission
SF New Deal (the Organization) is a California nonprofit organization operating in the city and county of San Francisco. The mission of the organization is to strengthen neighborhoods by making it easier for under-resourced small business owners to succeed.
As stated on its FY2024 Form 990.
Program
SF New Deal (the Organization) is a California non-profit corporation tax-exempt under section 501(c)(3) of the Internal Revenue Code. The Organization was founded in March 2020 and is based in and operates throughout San Francisco, strengthening neighborhoods by making it easier for under-resourced small business owners to succeed. SF New Deal creates responsive programs providing funding and hands-on support to meet both the urgent and long-term needs of San Franciscos small businesses, always shaped by the culture and character of each unique neighborhood. Programs and services are free to access and accessible in person, over the phone, or by email in many languages. They advance two impact priorities: Supporting Small Business Success and Increasing Neighborhood Vibrancy.SF New Deal advances two impact priorities supporting small business success and increasing neighborhood vibrancy by focusing on the following activities:Downtown Revitalization: Creating a holistic and sustainable model for Downtown revitalization making it a vibrant and thriving community once again.Cityside Critical Response: Staying proactive and ready to respond when urgent needs arise for small…
$8,108,069 spentof which $5,467,214 as grants100% of program spending
The program described on its FY2024 Form 990. Program spending in total: $8,108,069.
The organization over time
Each line starts at 100 in 2020, so what you read is the shape rather than the size: 150 means half as much again as 2020, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $6.7M to $7.7M (+14%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2023 4% · 2024 77%. Grants only. Government contracts and fees sit inside program revenue.
98% of SF New Deal’s revenue is contributions — more reliant on donations than three-quarters of its peers (21% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 5 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Who funds it, year by year
2020 → 2023: the base narrowed from 12 funders to 5 funders, grant income fell $331k → $95k.
12 of 31 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 59% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of SF New Deal’s funders (the co-funder graph). Top 30 of 31 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
SF New Deal has a broad base — no single funder exceeds 25% of grant income, and it takes 3 funders to reach half.
the vertical line marks half of all grant income — 3 funders to its left
71% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund SF New Deal.
Largest funder’s share by year: 2020 71% · 2021 47% · 2022 40% · 2023 67% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
0% of SF New Deal's funders are still giving 3 years after their first grant; 32% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
59% of SF New Deal's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $834k that is directly attributable, 63% of it comes from funders outside California, across 9 states.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $1.2M arriving through sponsors registered in 8 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
SF New Deal runs a healthier operating margin than three-quarters of the 3,288 human services nonprofits its size.
this organization peer median middle 50% of peers· 3,288 human services nonprofits $10M–$100M, FY2024
Organizations like SF New Deal
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In California
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
88% of spending goes to programs.
Governance
Public support
99%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for SF New Deal: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds SF New Deal?
- SF New Deal (California) receives grants from 31 organizations whose IRS filings report $2,038,570 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($516,850). 10 of them have funded it in more than one year, and 59% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does SF New Deal have?
- IRS filings report 31 organizations giving $2,038,570 in grants to SF New Deal, 10 of which have funded it in more than one year.
- Who is the largest funder of SF New Deal?
- FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $516,850 in grants. The full list of funders is on this page.
- How can an organization like SF New Deal find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2020–2024), and the filings of 31 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing