California · Nonprofit
POSITIVE COACHING ALLIANCE
POSITIVE COACHING ALLIANCE (California) receives grants from 244 organizations whose IRS filings report $45,799,635 to it, the largest being LILLY ENDOWMENT INC ($10,100,000). 145 of them have funded it in more than one year.
- Revenue FY2025
- $12M
- Funders on record
- 244
- Grants received
- $46M
- Net assets
- $5.0M
What Positive Coaching Alliance does
Mission
To change the culture of youth sports so that every child, regardless of social or economic circumstance, has access to a positive youth sports experience.
As stated on its FY2025 Form 990.
Program
Pca's unified program integrates partnership engagement and fulfillment, program expansion and enhancement, and community and coach engagement into a comprehensive approach to transforming the culture of youth sports. Pca partners with organizations to deliver training, workshops, and ongoing support to coaches, parents, and athletes to foster a positive, inclusive, and character-building sports environment. Building on this foundation, the program advances pca's mission by continuously enhancing and expanding its offerings. This includes developing new initiatives, refining existing programming, and advocating for systemic change to ensure youth sports prioritize equity, access, and positive development outcomes. At the community level, the program emphasizes outreach, coach recruitment, and awareness-building efforts to close the sports equity gap. By engaging directly with underserved communities and equipping coaches with the tools and training they need, pca ensures that all youth have access to high-quality sports experiences. Through this integrated model, pca aligns its partnerships, innovation efforts, and community engagement to drive lasting impact and create a more…
$11,038,269 spentof which $196,120 as grants$3,167,367 earned by the program100% of program spending
The program described on its FY2024 Form 990. Program spending in total: $11,038,269.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $4.9M to $7.7M (+59%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2021 13% · 2022 11%. Grants only. Government contracts and fees sit inside program revenue.
77% of POSITIVE COACHING ALLIANCE’s revenue is contributions — more donation-reliant than the typical peer (23% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 7 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Board chair
Mitch Cohen
Board chair
As listed on its FY2025 Form 990.
The chief executive listed changed between the FY2019 and FY2020, and between the FY2021 and FY2022 filings.
Who funds it, year by year
2017 → 2023: the base broadened from 58 funders to 74 funders, grant income rose $1.9M → $6.4M.
52 of 244 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 38% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of POSITIVE COACHING ALLIANCE’s funders (the co-funder graph). Top 30 of 244 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
POSITIVE COACHING ALLIANCE has a broad base — no single funder exceeds 22% of grant income, and it takes 5 funders to reach half.
the vertical line marks half of all grant income — 5 funders to its left
46% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund POSITIVE COACHING ALLIANCE.
Largest funder’s share by year: 2017 13% · 2018 15% · 2019 15% · 2020 22% · 2021 22% · 2022 24% · 2023 36% — growing more concentrated.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
34% of POSITIVE COACHING ALLIANCE's funders are still giving 3 years after their first grant; 59% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
POSITIVE COACHING ALLIANCE draws 64% of its grant income from funders outside California, across 29 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $17M arriving through sponsors registered in 18 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
POSITIVE COACHING ALLIANCE's funding base is broadening — from 58 funders to 74 as grant income climbed.
this organization peer median middle 50% of peers· 3,794 education nonprofits $10M–$100M, FY2025
Organizations like POSITIVE COACHING ALLIANCE
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In California
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
81% of spending goes to programs.
Governance
Public support
86%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 39 states
Screen this organization
A dated, signed PDF of the compliance screen for POSITIVE COACHING ALLIANCE: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds POSITIVE COACHING ALLIANCE?
- POSITIVE COACHING ALLIANCE (California) receives grants from 244 organizations whose IRS filings report $45,799,635 to it, the largest being LILLY ENDOWMENT INC ($10,100,000). 145 of them have funded it in more than one year.
- How many funders does POSITIVE COACHING ALLIANCE have?
- IRS filings report 244 organizations giving $45,799,635 in grants to POSITIVE COACHING ALLIANCE, 145 of which have funded it in more than one year.
- Who is the largest funder of POSITIVE COACHING ALLIANCE?
- LILLY ENDOWMENT INC is the largest funder on record, with $10,100,000 in grants. The full list of funders is on this page.
- How can an organization like POSITIVE COACHING ALLIANCE find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 244 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing