Wisconsin · Nonprofit
GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC
GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC (Wisconsin) receives grants from 28 organizations whose IRS filings report $16,647,644 to it, the largest being NATIONAL PHILANTHROPIC TRUST ($15,060,000). 18 of them have funded it in more than one year, and 94% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2025
- $127M
- Funders on record
- 28
- Grants received
- $17M
- Net assets
- $195M
What Goodwill Industries of Southeastern Wisconsin Inc does
Mission
The mission of goodwill industries of southeastern wisconsin, inc. ("goodwill") is: connecting people to work. Preparing people for life. Goodwill is dedicated to creating collective community impact through (continued on schedule o)
As stated on its FY2025 Form 990.
Programs
Goodwill great lakesgoodwill provides food service, logistics support, and administrative services to the united states navy at naval station great lakes in illinois. Goodwill great lakes provides work opportunities and skill development for individuals with significant disabilities through the abilityone program. Competitive wages and benefits, training, and an opportunity for career advancement are offered to the employees. In 2025, goodwill great lakes served more than 12.2 million meals to u.s. Navy sailors and recruits and goodwill great lakes employed nearly 1,193 people, including more than 500 individuals with significant disabilities. (continued on schedule o)goodwill offers a supportive environment for individuals with significant disabilities at great lakes who may otherwise face challenges finding and keeping opportunities to work. Goodwill's experience in rehabilitation enables the organization to provide appropriate accommodations to ensure that individuals with significant disabilities can perform their assigned job functions. Some examples are changes in work schedule or job function to accommodate disability-related issues, interpreters for people with hearing…
$64,953,856 spent$74,929,398 earned by the program65% of program spendingMission servicesgoodwill's mission services helps program participants build job and life skills through a broad range of services designed to meet the needs of individuals with barriers to employment. Programs and services provide job training and placement, career pathways and support systems that empower individuals to achieve independence and stability. During 2025, goodwill provided services to more than 17,162 individuals and placed people into over 2,451 employment opportunities in the community. (continued on schedule o)
$35,590,003 spentof which $517,614 as grants$23,747,413 earned by the program35% of program spending
The 2 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $100,543,859.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $202M to $229M (+13%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 14% · 2018 13% · 2019 11% · 2020 11% · 2021 13% · 2022 9% · 2023 9% · 2024 10% · 2025 8%. Grants only. Government contracts and fees sit inside program revenue.
28% of GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC’s revenue is contributions — more donation-reliant than the typical peer (18% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Jacqueline Hallberg
President & CEO
Board chair
Irene Sudac
Board chair
As listed on its FY2025 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 5 funders to 10 funders, grant income rose $122k → $213k.
8 of 28 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 94% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
Left out of every figure on this page: $184M from one payer (the payer shares this organization's board, largest Goodwill Retail Services Inc). These are real filings, and they are not money GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC raised.
From the IRS filings of GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC’s funders (the co-funder graph). Top 27 of 28 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC leans on a few funders — its largest provides 90% of grant income and the top three 97%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
99% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC.
Largest funder’s share by year: 2017 50% · 2018 40% · 2019 46% · 2020 49% · 2021 99% · 2022 54% · 2023 41% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
31% of GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC's funders are still giving 3 years after their first grant; 64% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
94% of GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $1.1M that is directly attributable, 82% of it comes from Wisconsin funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $16M arriving through sponsors registered in 7 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC runs a healthier operating margin than three-quarters of the 27 employment nonprofits its size.
this organization peer median middle 50% of peers· 27 employment nonprofits over $100M, FY2025
Government funding GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC receives
Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $974.0M on record.
- Department of Defense$953.9M
- Department of Veterans Affairs$19.3M
- Corporation for National and Community Service$826k
Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.
Organizations like GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Wisconsin
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
89% of spending goes to programs.
Governance
Public support
35%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 2 states
Part of a family of 4 related entities
- Goodwill Talentbridge LLC · disregarded
- Goodwill Retail Services Inc · exempt
- Goodwill Industries of Metro Chicago Inc · exempt
- Goodwill Manufacturing Inc · exempt
Screen this organization
A dated, signed PDF of the compliance screen for GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC?
- GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC (Wisconsin) receives grants from 28 organizations whose IRS filings report $16,647,644 to it, the largest being NATIONAL PHILANTHROPIC TRUST ($15,060,000). 18 of them have funded it in more than one year, and 94% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC have?
- IRS filings report 28 organizations giving $16,647,644 in grants to GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC, 18 of which have funded it in more than one year.
- Who is the largest funder of GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC?
- NATIONAL PHILANTHROPIC TRUST is the largest funder on record, with $15,060,000 in grants. The full list of funders is on this page.
- How can an organization like GOODWILL INDUSTRIES OF SOUTHEASTERN WISCONSIN INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Wisconsin. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 28 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing