New York · Nonprofit
GOOD PLUS FOUNDATION INC
GOOD PLUS FOUNDATION INC (New York) receives grants from 140 organizations whose IRS filings report $11,002,666 to it, the largest being AMERICAN ONLINE GIVING FOUNDATION INC ($1,065,716). 69 of them have funded it in more than one year.
- Revenue FY2024
- $16M
- Funders on record
- 140
- Grants received
- $11M
- Net assets
- $4.9M
What Good Plus Foundation Inc does
Mission
Founded in 2001, good+foundation is a leading national non-profit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for low-income fathers, mothers, and caregivers, creating an upward trajectory for the whole family. Good+ partners intensively with a vetted network of social service programs to reach long-term solutions to the problem of systemic poverty. Good+ does this by pairing goods - such as cribs, car seats, and diapers - with counseling, employment assistance, co-parenting classes, and more. Central to this objective is the focus on systemic and individual obstacles that exclude fathers from their childern's lives and well-being. By giving fathers tools, confidence, and opportunities to re-engage with their families, good+ is improving outcomes for children. In addition to providing in-kind product donations on a regular basis, good+ continues to support the diverse needs of families through family cash grants. Good+ has donated nearly $1.5 million in total cash grants since the program was launched in 2020. Good+ partner programs use these funds to help pay for groceries, rent, holiday gifts, medicine, and childcare. In…
As stated on its FY2024 Form 990.
Programs
Fatherhood/dads - the good+ fatherhood initiative aims to improve the economic self-sufficiency of fathers, create a community of support for low-income, custodial and non-custodial fathers, and promote father engagement strategies that incorporate fathers and father figures in child development and parenting. Program partners have access to in-kind donations, technical support through the training academy, and family cash grants. In 2024, good+ trained 5,799 social workers, nurse home visitors, caseworkers, and administrators in 16 states beyond ny and ca (az, co, ct, dc, fl, nh, nj, oh, or, pa, sc, tx, nv, ok and wa) and delivered 5 keynote addresses and 9 virtual workshops for national convenings on fathers engagement and trauma-informed care. Good+ also provided 26 technical assistance sessions and are collaborating with nyc's administration for children's services to enhance father-focused practices.
$5,956,397 spentof which $4,964,516 as grants36% of program spendingMothers - good+foundation invests in quality motherhood programs aimed at improving the economic self-sufficiency of the family, provide positive parenting support and training, improve prenatal and perinatal health, and create a community of support for low-income mothers. Good+ donated 1,897,918 items worth over $12 million dollars to our grantee partners in 2024. Diapers continued to be an essential need and good+ donated 1,005,018 diapers in 2024, bringing a total of 36,937,633 diapers donated to families since its inception. Good+ met 99.6% (compared to 97.7% in 2023) of its partners' critical gear requests, including 1,658 strollers, 1,437 playpens, 1,345 car seats, 1,030 front carriers, 1,014 feeding seats, 427 safety gates, and 330 cribs. Good+ has now donated over $124 million in product since 2001.
$5,040,049 spentof which $4,320,258 as grants30% of program spendingCrisis intervention - good+ continued to donate essential children's products to programs that provided services for children and families living in poverty and facing challenging circumstances. In 2024, good+ granted out $325,800 through its family cash grant program to help families pay for groceries, rent, holiday gifts, medicine, and childcare.
$3,544,144 spentof which $3,123,744 as grants$128,060 earned by the program21% of program spending
The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $16,637,779. The per-program figures do not add up to the total the return states; both are shown as filed.
The organization over time
Each line starts at 100 in 2018, so what you read is the shape rather than the size: 150 means half as much again as 2018, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $9.3M to $6.6M (−29%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2021 2% · 2024 0%. Grants only. Government contracts and fees sit inside program revenue.
98% of GOOD PLUS FOUNDATION INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (21% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 7 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Board chair
Jessica Seinfeld
Director, founder & chair
As listed on its FY2024 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 21 funders to 59 funders, grant income rose $250k → $2.3M.
20 of 140 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 35% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of GOOD PLUS FOUNDATION INC’s funders (the co-funder graph). Top 30 of 140 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
GOOD PLUS FOUNDATION INC has a broad base — no single funder exceeds 10% of grant income, and it takes 7 funders to reach half.
the vertical line marks half of all grant income — 7 funders to its left
39% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GOOD PLUS FOUNDATION INC.
Largest funder’s share by year: 2017 30% · 2018 20% · 2019 25% · 2020 26% · 2021 12% · 2022 12% · 2023 15% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
27% of GOOD PLUS FOUNDATION INC's funders are still giving 3 years after their first grant; 49% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
GOOD PLUS FOUNDATION INC draws 54% of its grant income from funders outside New York, across 17 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $3.9M arriving through sponsors registered in 13 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
GOOD PLUS FOUNDATION INC has grown faster than half of the 3,288 human services nonprofits its size.
this organization peer median middle 50% of peers· 3,288 human services nonprofits $10M–$100M, FY2024
Organizations like GOOD PLUS FOUNDATION INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In New York
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
89% of spending goes to programs.
Governance
Public support
73%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 31 states
Screen this organization
A dated, signed PDF of the compliance screen for GOOD PLUS FOUNDATION INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds GOOD PLUS FOUNDATION INC?
- GOOD PLUS FOUNDATION INC (New York) receives grants from 140 organizations whose IRS filings report $11,002,666 to it, the largest being AMERICAN ONLINE GIVING FOUNDATION INC ($1,065,716). 69 of them have funded it in more than one year.
- How many funders does GOOD PLUS FOUNDATION INC have?
- IRS filings report 140 organizations giving $11,002,666 in grants to GOOD PLUS FOUNDATION INC, 69 of which have funded it in more than one year.
- Who is the largest funder of GOOD PLUS FOUNDATION INC?
- AMERICAN ONLINE GIVING FOUNDATION INC is the largest funder on record, with $1,065,716 in grants. The full list of funders is on this page.
- How can an organization like GOOD PLUS FOUNDATION INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2018–2024), and the filings of 140 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing