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New Jersey · Nonprofit

ADVOCATES FOR CHILDREN OF NEW JERSEY

ADVOCATES FOR CHILDREN OF NEW JERSEY (New Jersey) receives grants from 35 organizations whose IRS filings report $8,759,977 to it, the largest being PRITZKER FAMILY FOUNDATION ($2,478,920). 23 of them have funded it in more than one year.

Revenue FY2024
$2.2M
Funders on record
35
Grants received
$8.8M
Net assets
$13M
23/35 repeat funderspeak grant-dependency 75%
01What it does

What Advocates for Children of New Jersey does

Mission

To identify children's needs through research, policy and legal analysis, to raise awareness of those needs through strategic communications, and to work with elected officials and other decision-makers to enact effective responses.

As stated on its FY2024 Form 990.

Programs

  1. Public policy: review and analyze state and national legislation and other policies that affect children, to protect their rights and improve programs and services for these children and their families.

    $1,165,664 spentof which $90,000 as grants
    71% of program spending
  2. Research: to provide research and information to be utilized by the community in order to raise awareness of the needs of new jersey's children.

    $181,177 spent
    11% of program spending
  3. Community outreach program: provide information to community members to educate and inform them on the needs of children and families.

    $151,344 spent
    9% of program spending
  4. Public policy: review and analyze state and national legislation and other policies that affect children, to protect their rights and improve programs and services for these children and their families.

    $154,455 spent$9,597 earned by the program
    9% of program spending

The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $1,652,640.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($1.6M) Expenses 100 ($1.7M) Net assets 100 ($10M)2018 Revenue 115 ($1.8M) Expenses 104 ($1.8M) Net assets 92 ($9.3M)2019 Revenue 135 ($2.1M) Expenses 126 ($2.2M) Net assets 103 ($10M)2020 Revenue 139 ($2.2M) Expenses 133 ($2.3M) Net assets 109 ($11M)2021 Revenue 158 ($2.5M) Expenses 136 ($2.4M) Net assets 118 ($12M)2022 Revenue 240 ($3.8M) Expenses 155 ($2.7M) Net assets 115 ($12M)2023 Revenue 149 ($2.3M) Expenses 150 ($2.6M) Net assets 122 ($12M)2024 Revenue 142 ($2.2M) Expenses 156 ($2.7M) Net assets 123 ($13M)
'17'18'19'20'21'22'23'24
Revenue (142)Expenses (156)Net assets (123)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2018 to 2019, from $10M to $11M (+12%).

$11M
$10M
$11M
$12M
$13M
$13M
$14M
$14M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

76% of ADVOCATES FOR CHILDREN OF NEW JERSEY’s revenue is contributions — about as donation-reliant as the typical peer (81% for the typical peer).

This organization
Typical peer · 11,814 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 6 of the last 8 reported years ran a deficit.

−$177k
’17
−$339
’18
−$78k
’19
−$140k
’20
$116k
’21
$1.1M
’22
−$275k
’23
−$490k
’24
3.4
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Mary Coogan

President & CEO

Board chair

Charles Venti

Chair

As listed on its FY2024 Form 990.

The chief executive listed changed between the FY2022 and FY2023 filings.

'17'18'19'20'21'22'23'24
Listed2826262630302729
Joined·+2+2+2+5+3+3+2
No longer listed·4221360
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 11 funders to 20 funders, grant income rose $227k → $1.8M.

5 of 35 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 2% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of ADVOCATES FOR CHILDREN OF NEW JERSEY’s funders (the co-funder graph). Top 30 of 35 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

ADVOCATES FOR CHILDREN OF NEW JERSEY has a broad base — no single funder exceeds 28% of grant income, and it takes 3 funders to reach half.

the vertical line marks half of all grant income — 3 funders to its left

28%
largest funder
51%
top three
~8
effective funders

Largest funder’s share by year: 2017 33% · 2018 25% · 2019 20% · 2020 20% · 2021 42% · 2022 35% · 2023 55% — growing more concentrated.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

60% of ADVOCATES FOR CHILDREN OF NEW JERSEY's funders are still giving 3 years after their first grant; 66% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

ADVOCATES FOR CHILDREN OF NEW JERSEY draws 58% of its grant income from funders outside New Jersey, across 9 states in all.

IL
NY
MA
OH
NJ
MD
DE
NC
DC

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
New Jersey out of state home

Funder states come from each funder’s own filing. $176k arriving through sponsors registered in 3 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

ADVOCATES FOR CHILDREN OF NEW JERSEY is better cushioned than half of the 11,274 human services nonprofits its size.

Operating margin−22% · bottom quartile
Months of reserve3.4mo · above the median
Revenue growth (annualized)5% · below the median

this organization peer median middle 50% of peers· 11,274 human services nonprofits $1M–$10M, FY2024

Organizations like ADVOCATES FOR CHILDREN OF NEW JERSEY

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New Jersey

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

61% of spending goes to programs.

Program 61%Management 38%Fundraising 1%

Governance

23
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

49%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

NJ

Screen this organization

A dated, signed PDF of the compliance screen for ADVOCATES FOR CHILDREN OF NEW JERSEY: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds ADVOCATES FOR CHILDREN OF NEW JERSEY?
ADVOCATES FOR CHILDREN OF NEW JERSEY (New Jersey) receives grants from 35 organizations whose IRS filings report $8,759,977 to it, the largest being PRITZKER FAMILY FOUNDATION ($2,478,920). 23 of them have funded it in more than one year.
How many funders does ADVOCATES FOR CHILDREN OF NEW JERSEY have?
IRS filings report 35 organizations giving $8,759,977 in grants to ADVOCATES FOR CHILDREN OF NEW JERSEY, 23 of which have funded it in more than one year.
Who is the largest funder of ADVOCATES FOR CHILDREN OF NEW JERSEY?
PRITZKER FAMILY FOUNDATION is the largest funder on record, with $2,478,920 in grants. The full list of funders is on this page.
How can an organization like ADVOCATES FOR CHILDREN OF NEW JERSEY find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New Jersey. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 35 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing