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Simple Generosity Foundation at a glanceAlso receives grants: funding profile →

· Public charity

Simple Generosity Foundation

To make charitable giving easier and more meaningful for purpose-minded companies and make fundraising more equitable for small but important nonprofits that might otherwise be overlooked for large brand partnerships.

$8.1M
Granted FY2025still arriving
339
Grants FY2025still arriving
39
States reached
$272k
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
05Through PlinthRead
01What it funds
01100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2025.

Food & Nutrition$3.1MHuman Services$2.7MHealth$2.4MAnimals$1.8MEducation$1.6MEnvironment$1.4MInternational$1.4MYouth Development$1.1MOther$0
02FY2025 · 339 grants

Where the money goes

Grants by size, and the largest recipients.

How this is measured
The 339 grants below total $4,375,232, the rows itemized in this filing. The $8,075,246 headline is the total grant expense on the return; the other $3,700,014 is giving the schedule does not break out (grants under the $5,000 itemization floor, grants to individuals, grants on other schedules). Every figure below describes the itemized rows only.

By grant size · FY2025

  • Under $10k273 grants · $1.7M
  • $10k–50k49 grants · $967k
  • $50k–250k16 grants · $1.5M
  • $250k+1 grant · $272k
$6,287
Median grant
39
States reached
$2.8M
Total assets
Largest grants
RecipientAmount
Meals on Wheels America$271,548
United Service Organizations Inc$172,279
Team Rubicon$152,328
Comfort Cases$146,421
National Womens History Museum$115,607
YouthBuild Global$110,160
Farm Aid Inc$91,364
Our Climate Education Fund$80,020
National Urban Fellows Inc$78,901
New Eyes for the Needy Inc$78,323
Family Promise$66,500
Jane Addams Peace Association Inc$65,686
Girls Who Code Inc$63,197
Feeding America$61,972
USA Cares Inc$58,488
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY17–25, $2.2M) land where the poverty rate runs at 13%, against an area that typically sits at 10%. 70% of those dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 10%DALLAS CHILDREN'S ADVOCACY CENTER: $12k → 14%SAV-A-LIFE: $15k → 19%Womens Wilderness: $11k → 12%US FUND GLOBAL FUND TO FIGHT AIDS: $20k → 10%Comfort Cases: $148k → 8%CATHOLIC CHARITIES OF NEW HAMPSHIRE: $15k → 7%CRADLES TO CRAYONS: $14k → 8%CITY HOUSE INC: $9k → 5%SAV-A-LIFE: $11k → 19%Comfort Cases: $146k → 8%Maryland CASA: $9k → 11%FAMILIES BEHIND THE BADGE: $11k → 7%Womens Resource Center: $11k → 13%Encircle Family and Youth Resource: $20k → 8%Womens Wilderness: $11k → 12%WARRIOR CANINE CONNECTION INC: $13k → 8%Maryland CASA: $9k → 11%KIDS IN DISTRESS INC: $13k → 13%OPEN ARMS OF MINNESOTA: $8k → 11%FOUNDATION FOR GIRLS: $15k → 10%100 Black Men of Indianapolis Inc: $11k → 16%COMMUNITIES IN SCHOOLS OF: $11k → 8%FREEDOM SERVICE DOGS INC: $10k → 8%JAMES BLAKE FOUNDATION: $12k → 17%Wounded Warrior Project Inc: $22k → 14%MAKE A WISH FOUNDATION OF MISSOURI: $10k → 11%GIRLS INCORPORATED OF ALAMEDA COUNT: $9k → 10%PROSPECTS OPPORTUNITY AND ENRICHMEN: $32k → 9%CHILD & FAMILY RESOURCS INC: $9k → 15%Kids Meals Inc: $9k → 16%Kids Meals Inc: $9k → 16%THE GATHERING FOR JUSTICE: $10k → 17%HOPE SUPPLY CO: $11k → 14%PARA LOS NINOS: $12k → 14%Los Angeles House of Ruth: $12k → 14%NATIONAL URBAN LEAGUE: $215k → 17%Los Angeles House of Ruth: $12k → 14%NATIONAL URBAN LEAGUE: $99k → 17%EDWARD CHARLES FOUNDATION: $18k → 14%HOUSE OF RUTH: $11k → 14%MEND: $15k → 14%Violence Intervention Program Inc: $15k → 17%YWCA GREATER LOS ANGELES: $12k → 14%Violence Intervention Program Inc: $15k → 17%MEND: $15k → 14%VIOLENCE INTERVENTION PROGRAM INC: $9k → 17%INNOCENCE PROJECT INC: $11k → 17%WIN INC: $9k → 17%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.

Which US states its grants reach

AK
ME
VT
NH
WA
ID
ND
MN
IL
WI
MI
NY
MA
OR
NV
SD
IA
IN
OH
PA
NJ
CT
CA
UT
CO
NE
MO
KY
VA
MD
AZ
NM
KS
AR
TN
NC
SC
DC
HI
OK
LA
AL
GA
TX
FL
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

69%of every dollar goes to organizations it has funded before.
$14M · 389 repeat orgs$6.5M to everyone else

389 repeat relationships: 276 still active in FY2025, 113 since wound down; 60 grantees were first funded in FY2025 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

389
515

Total granted

$14M
$6.1M

Median revenue growth · since first grant

+4%
+17%

Still filing today

99%
97%

New vs renewed · share of each year

In FY2025, 90% of grant dollars renewed an existing relationship; $421k went to new ones.

50%100%’17’18’19’20’21’22’24’25
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22’24’25
Human ServicesAnimalsFood & NutritionHealthEnvironmentEducationOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • ST JUDE CHILDREN'S RESEARCH HOSPITAL INC
    3× · 2021–2025 · $728k · revenue +74%
  • AN
    American National Red Cross & Its Constituent Chapters and Branches
    6× · 2018–2025 · $663k · revenue +9%
  • MO
    MEALS ON WHEELS AMERICA
    3× · 2021–2025 · $548k · revenue +100%

Funded once

  • SMITHSONIAN INSTITUTION
    one grant, 2021 · $403k · revenue +6%
  • NA
    NATIONAL ARBOR DAY FOUNDATION
    one grant, 2022 · $283k · revenue +18%
  • HS
    HISPANIC SCHOLARSHIP FUNDgraduated
    one grant, 2022 · $282k · revenue +115%
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
United Food Bank

United Food Bank unites communities to alleviate hunger.

Food & Nutrition
2
Animal Outlook Inc

Animal outlook is a national animal protection organization working to end the abuse of farmed animals using a variety of strategies, including investigations, legal advocacy, corporate and food system reform, and vegan outreach.

Animals
3
The Food Bank for Central & Northeast Missouri

The food bank for central & northeast missouri is a regional disaster and hunger relief network that acquires and distributes millions of meals each year to help neighbors get the food they need to thrive. (continued on schedule o)the…

Food & Nutrition
4
Marin Humane Society

Marin humane transforms lives through exceptional animal care, humane education, and advocacy. every day, marin humane inspires compassion and positive relationships between people and animals.

Animals
5
Michigan Humane Society

To improve and save lives through compassionate care, community engagement and advocacy for animals.

Animals
6
Animal Care Sanctuary

Animal care sanctuary's lifesaving mission as a no kill organization envisions a community that promotes turning compassion into action for companion animals by: 1.) adopting healthy pet companions into loving homes. 2.) promoting the…

Animals
7
Shelter From the Storm Animal Rescue Inc

Reduce the euthanasia rate of healthy and adoptable animals and improve the lives of companion animals by finding permanent homes for animals in need, providing support to communities who do not have access to humane organizations,…

—
8
Nourishing Hope

Nourishing hope provides food, mental health support, and social services to help all our neighbors thrive.

—
9
Humane Animal Partners

Founded in 2023, humane animal partners is a nonprofit no-kill animal care and adoption center. we are committed to providing for the needs of homeless and owned dogs and cats in our community. we make "friends for life" by connecting…

Animals
10
The Humane Society for Seattleking County

Seattle humane promotes the human-animal bond by saving and serving pets in need, regardless of age, ability, circumstance or geography.

Animals
11
Wedontwaste Inc

We Dont Waste increases food access and protects the planet by rescuing and repurposing food, while educating and advocating to increase food security and decrease food waste.

Food & Nutrition
12
Food & Water Watch

Food & water watch conducts extensive research and public education to ensure the food and water we consume is safe, accessible and sustainably produced. so we can all enjoy and trust in what we eat and drink, we help people take charge of…

Food & Nutrition
How this is measured
The grantee most central to the portfolio’s shape is Promise House Inc; the most unlike its peers is Halfway Home Rescue Inc. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

969 grantees tracked through their own filings, 2017–2026.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2026, not grant rows in a single year, so this will not match the grant count on the cover. 969 of the 978 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

4
Load-bearing (≥25% of a budget)
149
Early backer (in before they grew)
959/969
Grantees still filing
591/969
Grew since first funded

Where the money sits, by cause and then by grantee

American National Red Cross & Its Constituent Chapters and Branches: $663,066 · Human ServicesAmerican Nati…NATIONAL URBAN LEAGUE INC: $314,700 · Human ServicesNATIONAL URBA…COMFORT CASES INC: $294,720 · Human ServicesCOMFORT CASES…GIRLS WHO CODE INC: $117,248 · Human ServicesGIRLS WHO COD…+16 more: $377,870 · Human Services+16 moreMEALS ON WHEELS AMERICA: $548,222 · Food & NutritionMEALS ON WHE…FARM AID INC: $314,112 · Food & NutritionFARM AID INCFeeding America: $155,872 · Food & NutritionFeeding Amer…MELTING POT FOUNDATION USA INC: $92,023 · Food & NutritionMELTING POT …GOD'S LOVE WE DELIVER INC: $66,096 · Food & NutritionRESTAURANT WORKERS COMMUNITY FOUNDATION INC: $55,796 · Food & Nutrition+17 more: $400,135 · Food & Nutrition+17 moreASIAN AND PACIFIC ISLANDER AMERICAN SCHOLARSHIP FUND: $294,984 · EducationASIAN AND P…HISPANIC SCHOLARSHIP FUND: $281,514 · EducationHISPANIC SC…Thurgood Marshall College Fund: $270,691 · EducationThurgood Ma…REACH OUT AND READ INC: $176,614 · EducationREACH OUT A…AMERICAN INDIAN COLLEGE FUND: $169,117 · EducationAMERICAN IN…DONORSCHOOSEORG: $107,805 · EducationDONORSCHOOS…AMERICA ON TECH INC: $65,656 · Education+5 more: $114,946 · Education+5 moreST JUDE CHILDREN'S RESEARCH HOSPITAL INC: $728,241 · HealthST JUDE CH…BLOOD CANCER UNITED INC: $141,876 · HealthBLOOD CANC…ALZHEIMER'S DISEASE & RELATED DISORDERS ASSOCIATION INC: $112,883 · HealthALZHEIMER'…Erikas Lighthouse A Beacon of Hope for Adolescent Depression: $69,744 · Health+13 more: $292,674 · Health+13 moreNew Eyes for the Needy Inc: $261,734 · OtherSMITHSONIAN INSTITUTION: $403,248 · OtherSMITHSONIAN INSTITUTIONNATIONAL WOMEN'S HISTORY MUSEUM: $231,214 · OtherMARINE TOYS FOR TOTS FOUNDATION: $364,822 · OtherMARINE TOYS FOR TOTS FOUNDATIONTEAM RUBICON INC: $376,619 · OtherTEAM RUBICON INCUNITED SERVICE ORGANIZATIONS INC: $344,558 · OtherYOUTHBUILD GLOBAL INC: $220,320 · Other+97 more: $4,348,489 · Other+97 moreNATIONAL ARBOR DAY FOUNDATION: $283,488 · EnvironmentOUR CLIMATE EDUCATION FUND: $160,040 · EnvironmentSolutions Project Inc: $90,476 · EnvironmentOCEANA INC: $86,279 · EnvironmentCLIMATE RESOLVE: $46,444 · EnvironmentCoalition for Clean Air: $42,140 · EnvironmentWATERKEEPER ALLIANCE INC: $41,586 · EnvironmentCONSERVATION NW: $30,328 · EnvironmentNAPA COUNTY LAND TRUST: $29,194 · Environment+3 more: $58,889 · EnvironmentUNITED NATIONS FOUNDATION INC: $285,540 · InternationalJANE ADDAMS PEACE ASSOCIATION INC: $131,372 · InternationalDIRECT RELIEF: $111,319 · InternationalUNITED STATES FUND FOR UNICEF: $69,263 · InternationalWORLD CENTRAL KITCHEN INC: $64,266 · InternationalSave The Children Federation Inc: $47,548 · InternationalPALESTINE CHILDREN'S RELIEF FUND: $36,885 · InternationalINTERNATIONAL MEDICAL CORPS: $35,252 · International+4 more: $80,829 · International
Human Services$1,767,604Food & Nutrition$1,632,256Education$1,481,327Health$1,345,418Other$6,551,004Environment$868,864International$862,274

Showing the 200 largest grantees by grant value.

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$100k$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetST JUDE CHILDREN'S RESEARCH HOSPITAL INC: $728,241 over 3y, 0.1% of budgetAmerican National Red Cross & Its Constituent Chapters and Branches: $663,066 over 6y, 0.0% of budgetMEALS ON WHEELS AMERICA: $548,222 over 3y, 1.1% of budgetSMITHSONIAN INSTITUTION: $403,248 over 1y, 0.0% of budgetTEAM RUBICON INC: $376,619 over 6y, 0.3% of budgetMARINE TOYS FOR TOTS FOUNDATION: $364,822 over 2y, 0.1% of budgetUNITED SERVICE ORGANIZATIONS INC: $344,558 over 2y, 0.1% of budgetNATIONAL URBAN LEAGUE INC: $314,700 over 2y, 0.3% of budgetFARM AID INC: $314,112 over 4y, 2.5% of budgetASIAN AND PACIFIC ISLANDER AMERICAN SCHOLARSHIP FUND: $294,984 over 3y, 1.3% of budgetCOMFORT CASES INC: $294,720 over 2y, 3.3% of budgetUNITED NATIONS FOUNDATION INC: $285,540 over 2y, 0.3% of budgetNATIONAL ARBOR DAY FOUNDATION: $283,488 over 1y, 0.3% of budgetHISPANIC SCHOLARSHIP FUND: $281,514 over 1y, 0.5% of budgetThurgood Marshall College Fund: $270,691 over 1y, 0.3% of budgetNew Eyes for the Needy Inc: $261,734 over 3y, 18% of budgetNATIONAL WOMEN'S HISTORY MUSEUM: $231,214 over 2y, 3.1% of budgetYOUTHBUILD GLOBAL INC: $220,320 over 2y, 0.4% of budgetHEART OF AMERICA FOUNDATION: $190,550 over 2y, 1.4% of budgetREACH OUT AND READ INC: $176,614 over 5y, 0.4% of budgetTIPPING POINT COMMUNITY: $176,206 over 2y, 0.1% of budgetAMERICAN INDIAN COLLEGE FUND: $169,117 over 1y, 0.3% of budgetFARMHOUSE FRESH ANIMAL SANCTUARY: $165,626 over 2y, 12% of budgetSHANIA TWAIN FOUNDATION INC: $158,676 over 3y, 91% of budgetNATIONAL URBAN FELLOWS INC: $157,802 over 2y, 9.1% of budgetFeeding America: $155,872 over 5y, 0.0% of budgetCENTER FOR DISASTER PHILANTHROPY INC: $149,402 over 1y, 0.8% of budgetBLOOD CANCER UNITED INC: $141,876 over 3y, 0.0% of budgetFAMILY PROMISE INC: $133,000 over 2y, 0.7% of budgetJANE ADDAMS PEACE ASSOCIATION INC: $131,372 over 2y, 20% of budgetGIRLS WHO CODE INC: $117,248 over 2y, 0.2% of budgetUSA CARES INC: $116,976 over 2y, 1.1% of budgetALZHEIMER'S DISEASE & RELATED DISORDERS ASSOCIATION INC: $112,883 over 3y, 0.0% of budgetDIRECT RELIEF: $111,319 over 1y, 0.0% of budgetMUSIC WILL INC: $110,530 over 2y, 1.0% of budgetTHE NATURE CONSERVANCY: $110,318 over 2y, 0.0% of budgetDONORSCHOOSEORG: $107,805 over 2y, 0.1% of budgetLANCASTER ARCHERY FOUNDATION: $97,247 over 3y, 53% of budgetMELTING POT FOUNDATION USA INC: $92,023 over 3y, 5.9% of budgetSolutions Project Inc: $90,476 over 2y, 0.5% of budgetOCEANA INC: $86,279 over 3y, 0.1% of budgetTHE AMERICAN SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS: $85,060 over 3y, 0.0% of budgetTHE BREAST CANCER RESEARCH FOUNDATION INC: $78,459 over 2y, 0.1% of budgetUSO OF METROPOLITAN WASHINGTON-BALTIMORE INC: $78,124 over 2y, 0.7% of budgetNATIONAL WILDLIFE FEDERATION: $77,420 over 2y, 0.1% of budgetEqualize Health Formerly D-Rev: $75,072 over 1y, 3.5% of budgetAMERICAN CIVIL LIBERTIES UNION FOUNDATION INC: $72,212 over 4y, 0.0% of budgetTEEN CANCER AMERICA INC: $72,023 over 1y, 2.0% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

The Duffield Family F…Petco LovePedigree FoundationFeeding AmericaGreater Good CharitiesBest Friends Animal S…The American Society …Petsmart Charities IncBanfield FoundationBISSELL Pet FoundationIn-N-Out Burgers Foun…Humane World for Anim…
The Duffield Family Foundation Dba Maddie's FundCA44.2× affinity50 shared granteesties to 9 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: The Duffield Family Foundation Dba Maddie's Fund · Petco Love · Pedigree Foundation · Feeding America · Greater Good Charities · Best Friends Animal Society · The American Society for the Prevention of Cruelty to Animals · Petsmart Charities Inc · Banfield Foundation · BISSELL Pet Foundation · In-N-Out Burgers Foundation · Humane World for Animals Inc

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Simple Generosity Foundation funds: left to right is the share of its income from government, bottom to top the share from Simple Generosity Foundation. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 120%4%15%34%60%funder's share of their income ↑0%25%50%75%100%share of the org’s income from government →median 11%
  • Farm Aid Inc: 100% of income from government
  • Youthbuild Global Inc: 69% of income from government
  • Maryland Casa Association Inc: 60% of income from government
  • Save the Children Federation Inc: 30% of income from government
  • Greater Boston Food Bank Inc: 22% of income from government
  • The Maryland Food Bank Inc: 11% of income from government
  • Reach Out and Read Inc: 9% of income from government
  • Kipp Jacksonville Inc: 7% of income from government
  • Franklin Food Pantry Inc: 3% of income from government
  • Family Promise Inc: 2% of income from government
  • Comfort Cases Inc: 0% of income from government
  • Wounded Warrior Project Inc: 0% of income from government
no gov moneyreceives it· size = income
12get no government money at all
67report government grants on their 990 we could not trace to a source (not plotted)
3rely on government for over half their income
typical government reliance, FY20–25
How this is measured
Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.
05Through Plinth

Warm introductions · Powered by PlinthPlus

How do I get to Simple Generosity Foundation?

Find your warmest path to Simple Generosity Foundation through trustees and officers whose names appear on both boards. Search for your organization and Plinth traces the shortest route it can evidence.

Each link is a name appearing on two organizations’ public IRS 990 filings, matched on that name and, where the filings support it, on location. A same-state match has geographic support, which is a second matching feature rather than confirmation that the two are one person; a cross-state one is the likeliest to be two people who share a name. Every hop shows its tier, low-confidence and distant paths are held back rather than guessed, and it is worth confirming the person before you use the introduction.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 978 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990 e-file return for fiscal year 2025, released 2025. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

Play a game based on Simple Generosity’s filings →

More from the funding graph

The unnamed billions
grants reported with no recipient in the public record
The regranting layer
51% of grant dollars land in the regranting layer
The DAF merry-go-round
$9.7B circulates between donor-advised funds
The endowment market
who holds foundation money, and what just moved
The camps
funders cluster by geography, not ideology
By state
where grant money is based, and what stays home