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New York · Nonprofit

PCI-MEDIA IMPACT INC

PCI-MEDIA IMPACT INC (New York) receives grants from 34 organizations whose IRS filings report $3,477,993 to it, the largest being DONOR ADVISED CHARITABLE GIVING INC ($1,301,696). 23 of them have funded it in more than one year, and 55% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2024
$2.1M
Funders on record
34
Grants received
$3.5M
Net assets
$72k
23/34 repeat funderspeak grant-dependency 17%
01What it does

What Pci-Media Impact Inc does

Mission

We use the principles of social behavior change communication (sbcc) to craft a message which inspires people to lead change in their own lives and communities. Sbcc identifies ways in which people can make a difference through modifying their behavior or habits. This could be on an individual scale: for example, improving their health through better nutrition. Or it could be on a global scale: for example, pledging to move towards a less resource-intensive lifestyle for the sake of the planet.- strengthen the capacity of our local partners to effectively use communications to catalyze change;- create a community of constituents who support our collaborative work; and- promote positive changes in audience knowledge, attitudes and behaviors around target issues.as a result, we are promoting a new generation of change-leaders using communications to effectively turn up the volume on their important work.

As stated on its FY2024 Form 990.

Programs

  1. Catholic relief services:since april 2020, catholic relief services (crs) has partnered with pci media on designing, producing and implementing a radio-based awareness campaign to encourage the implementation of ongoing agricultural as a production practices in central america. The crs regional communications and asa (agua y suelo para la agricultura water and soil for agriculture) teams has been working in close collaboration with the crs country program teams from nicaragua, el salvador, honduras and guatemala and the pci media team to ensure that the messages, materials and radiobroadcast strategy are relevant to the local context in each of the four countries of intervention.a robust, multi-platform social behavior change communications campaign is critical to encourage the adoption of asa practices at scale in central america. Using radio, social media, press placements, and whatsapp groups will allow the asa team to reach a large volume of farmers and government actors while working in a remote environment as a result of the covid-19 pandemic. In a pandemic like the current one, food security is also a major concern. Guaranteeing good yields is key to preventing a possible…

    $257,974 spent
    13% of program spending
  2. Save the children:save the children and its partners, one of them being pci media, launched the usaid/bha okhokelamo ni solha resilience food security activity on october 1, 2022. The 5-year program seeks to sustainably improve nutrition outcomes for children under 2 years of age (cu2) in zambezia. The program will take a life-stages approach to strengthen the skills, capacity, agency, resilience, and confidence of women and adolescent girls, while also engaging adolescent boys, husbands, fathers, and the community at large for collective action to achieve this goal. Okhokelamo ni solha plans to reach 1,157,575 participants (members of vulnerable and very vulnerable households) in six districts of zambezia province.

    $252,189 spent
    13% of program spending
  3. Policy & research group:pci media worked with prg to create "unstained" an evidence-based, entertainment-education (ee) mini-series designed to address sexual and reproductive health needs among youth involved in the juvenile justice system or at-risk youth. This program:promotes healthy relationships increases sexual consentincreases behaviors that prevent pregnancy and stis reduces rates of teen pregnancy and stis

    $181,960 spent
    10% of program spending
  4. Other programs.deliver projects utilizing social and behavioral change communication (sbcc) which is the strategic use of communication to promote positive outcomes in health, environment, and social justice. These projects employ a systematic, participatory process that utilizes television, radio, video, print, social media, interpersonal channels, and community mobilization to achieve defined objectives at the community, national and regional.

    $1,222,722 spent
    64% of program spending

The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $1,914,845.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($5.0M) Expenses 100 ($4.7M) Net assets 100 ($1.9M)2018 Revenue 119 ($6.0M) Expenses 122 ($5.7M) Net assets 116 ($2.2M)2019 Revenue 79 ($4.0M) Expenses 106 ($5.0M) Net assets 62 ($1.2M)2020 Revenue 85 ($4.3M) Expenses 102 ($4.8M) Net assets 36 ($687k)2021 Revenue 56 ($2.8M) Expenses 88 ($4.1M) Net assets -36 ($-682642)2022 Revenue 144 ($7.2M) Expenses 84 ($3.9M) Net assets 137 ($2.6M)2023 Revenue 45 ($2.3M) Expenses 76 ($3.6M) Net assets 68 ($1.3M)2024 Revenue 42 ($2.1M) Expenses 71 ($3.3M) Net assets 4 ($72k)
'17'18'19'20'21'22'23'24
Revenue (42)Expenses (71)Net assets (4)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $614k to $4.4M (+616%).

$2.4M
$2.5M
$1.5M
$1.3M
$614k
$4.4M
$2.0M
$340k
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 1% · 2018 6% · 2019 1% · 2020 13% · 2021 20% · 2022 6% · 2024 14%. Grants only. Government contracts and fees sit inside program revenue.

99% of PCI-MEDIA IMPACT INC’s revenue is contributions — more donation-reliant than the typical peer (97% for the typical peer).

This organization
Typical peer · 1,679 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 5 of the last 8 reported years ran a deficit.

$351k
’17
$298k
’18
−$1.0M
’19
−$470k
’20
−$1.3M
’21
$3.3M
’22
−$1.3M
’23
−$1.2M
’24
0.5
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

The chief executive listed changed between the FY2017 and FY2018 filings.

'17'18'19'20'21'22'23'24
Listed1819181813121311
Joined·+1+1+4+2+3+6+5
No longer listed·0247457
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 12 funders to 15 funders, grant income fell $451k → $235k.

13 of 34 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 55% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of PCI-MEDIA IMPACT INC’s funders (the co-funder graph). Top 30 of 34 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

PCI-MEDIA IMPACT INC has a broad base — no single funder exceeds 37% of grant income, and it takes 3 funders to reach half.

the vertical line marks half of all grant income — 3 funders to its left

58% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund PCI-MEDIA IMPACT INC.

37%
largest funder
60%
top three
~6
effective funders

Largest funder’s share by year: 2017 56% · 2018 69% · 2019 75% · 2020 42% · 2021 38% · 2022 22% · 2023 21% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

45% of PCI-MEDIA IMPACT INC's funders are still giving 3 years after their first grant; 68% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

55% of PCI-MEDIA IMPACT INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $1.6M that is directly attributable, 92% of it comes from funders outside New York, across 12 states.

IL
NY
MA
RI
CA
MD
DE
AZ
NC
DC
TX
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
New York out of state home

Funder states come from each funder’s own filing. $1.9M arriving through sponsors registered in 10 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

PCI-MEDIA IMPACT INC's revenue fell 58% between 2017 and 2024.

Operating margin−57% · bottom quartile
Months of reserve0.5mo · bottom quartile
Revenue growth (annualized)−12% · bottom quartile

this organization peer median middle 50% of peers· 1,607 international nonprofits $1M–$10M, FY2024

Government funding PCI-MEDIA IMPACT INC receives

Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $20k on record.

Federal$20k
grants $0contracts $20k
Top agencies
  • Department of the Interior$20k

Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.

Organizations like PCI-MEDIA IMPACT INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New York

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

57% of spending goes to programs.

Program 57%Management 19%Fundraising 23%

Governance

8
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

72%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 18 states

ND
MN
IL
MI
NY
MA
OR
PA
NJ
RI
UT
KY
VA
NM
KS
TN
AL
FL

Screen this organization

A dated, signed PDF of the compliance screen for PCI-MEDIA IMPACT INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds PCI-MEDIA IMPACT INC?
PCI-MEDIA IMPACT INC (New York) receives grants from 34 organizations whose IRS filings report $3,477,993 to it, the largest being DONOR ADVISED CHARITABLE GIVING INC ($1,301,696). 23 of them have funded it in more than one year, and 55% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does PCI-MEDIA IMPACT INC have?
IRS filings report 34 organizations giving $3,477,993 in grants to PCI-MEDIA IMPACT INC, 23 of which have funded it in more than one year.
Who is the largest funder of PCI-MEDIA IMPACT INC?
DONOR ADVISED CHARITABLE GIVING INC is the largest funder on record, with $1,301,696 in grants. The full list of funders is on this page.
How can an organization like PCI-MEDIA IMPACT INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Pci-Media Impact →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 34 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing