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Wisconsin · Nonprofit

GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC

GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC (Wisconsin) receives grants from 27 organizations whose IRS filings report $1,922,719 to it, the largest being COMMUNITY FOUNDATION FOR THE FOX VALLEY REGION INC ($796,298). 13 of them have funded it in more than one year, and 57% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2024
$107M
Funders on record
27
Grants received
$1.9M
Net assets
$102M
13/27 repeat funderspeak grant-dependency 0%
01What it does

What Goodwill Industries of North Central Wisconsin Inc does

Mission

Eliminating barriers to employment by providing pathways for those who are underserved, underrepresented and disadvantaged who have a goal of building skills that lead to sustained employment and improved financial stability.

As stated on its FY2024 Form 990.

Programs

  1. Skill building programsgoodwill ncw tailor plans of care and targeted training to increase job readiness and grow skills that lead to sustained employment and improved financial stability.in 2024, 2,242 individuals were employed in goodwill ncw mission-integrated operations. In addition to this, 5,190 individuals, 69% of whom have a barrier, were served by programs that help individuals with barriers develop skills and obtain competitive employment opportunities throughout 172 companies and organizations in our communities. Goodwill ncw assists in career exploration, resume creation, employment skills training, soft and digital skills development, and job retention.

    $96,235,921 spent$58,993,839 earned by the program
    99% of program spending
  2. Community assistancethese programs provide emergency assistance on a referral basis to local agencies and schools allowing those agencies to immediately help clients as they work toward a path to financial stability. In 2024 more than 24,253 individuals were served and more than $412k of basic needs was provided.

    $410,556 spentof which $408,202 as grants
    0% of program spending
  3. Financial programsgoodwill ncw provides a variety of financial services for our communities, ranging from budget planning and first-time home buyer classes to debt repayment and bankruptcy education. 488 individuals were served in these programs in 2024.

    $427,947 spent$283,488 earned by the program
    0% of program spending

The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $97,074,424.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($95M) Expenses 100 ($92M) Net assets 100 ($50M)2018 Revenue 102 ($97M) Expenses 100 ($92M) Net assets 111 ($56M)2019 Revenue 104 ($99M) Expenses 101 ($94M) Net assets 122 ($61M)2020 Revenue 85 ($81M) Expenses 85 ($78M) Net assets 128 ($64M)2021 Revenue 123 ($117M) Expenses 108 ($100M) Net assets 164 ($82M)2022 Revenue 111 ($106M) Expenses 97 ($90M) Net assets 166 ($84M)2023 Revenue 112 ($106M) Expenses 108 ($100M) Net assets 187 ($94M)2024 Revenue 112 ($107M) Expenses 110 ($101M) Net assets 203 ($102M)
'17'18'19'20'21'22'23'24
Revenue (112)Expenses (110)Net assets (203)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $89M to $111M (+25%).

$81M
$84M
$87M
$89M
$111M
$112M
$117M
$121M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 3% · 2018 2% · 2020 3% · 2021 2% · 2022 8% · 2023 4% · 2024 3%. Grants only. Government contracts and fees sit inside program revenue.

42% of GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC’s revenue is contributions — more donation-reliant than the typical peer (17% for the typical peer).

This organization
Typical peer · 264 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 8 reported years ran a deficit.

$3.0M
’17
$5.2M
’18
$5.3M
’19
$2.9M
’20
$17M
’21
$16M
’22
$6.7M
’23
$5.3M
’24
2.2
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Christian Hess

President & CEO

Board chair

Christyn Abaray

Board chair

As listed on its FY2024 Form 990.

The chief executive listed changed between the FY2017 and FY2018 filings.

'17'18'19'20'21'22'23'24
Listed1920202021202122
Joined·+2+9+6+3+0+5+5
No longer listed·1962144
03Who funds it

Who funds it, year by year

2017 → 2023: the base narrowed from 9 funders to 6 funders, grant income rose $145k → $152k.

9 of 27 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 57% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC leans on a few funders — its largest provides 41% of grant income and the top three 70%; half comes from just 2 funders.

the vertical line marks half of all grant income — 2 funders to its left

95% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC.

41%
largest funder
70%
top three
~4
effective funders

Largest funder’s share by year: 2017 38% · 2018 60% · 2019 73% · 2020 89% · 2021 54% · 2022 50% · 2023 40% — growing more concentrated.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

15% of GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC's funders are still giving 3 years after their first grant; 48% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

57% of GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $821k that is directly attributable, 64% of it comes from Wisconsin funders.

MN
WI
NY
OH
MD
DC
TX

In-state vs out-of-state, by year

’17
’19
’20
’21
’22
’23
Wisconsin out of state home

Funder states come from each funder’s own filing. $1.1M arriving through sponsors registered in 4 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC runs a healthier operating margin than three-quarters of the 248 human services nonprofits its size.

Operating margin5% · top quartile
Months of reserve2.2mo · top quartile
Revenue growth (annualized)2% · bottom quartile

this organization peer median middle 50% of peers· 248 human services nonprofits over $100M, FY2024

Government funding GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC receives

Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $421k on record.

Federal$421k
grants $421kcontracts $0
18
19
20
21
22
23
Top agencies
  • Department of the Treasury$421k

Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.

Organizations like GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Wisconsin

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

96% of spending goes to programs.

Program 96%Management 4%Fundraising 0%

Governance

14
board members
93%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

99%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

WI

Part of a family of 3 related entities

  • Ncw Landholdings LLC · disregarded
  • Goodwill Industries Development Corporation · exempt
  • Money Management Education Associates Inc · exempt

Screen this organization

A dated, signed PDF of the compliance screen for GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC?
GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC (Wisconsin) receives grants from 27 organizations whose IRS filings report $1,922,719 to it, the largest being COMMUNITY FOUNDATION FOR THE FOX VALLEY REGION INC ($796,298). 13 of them have funded it in more than one year, and 57% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC have?
IRS filings report 27 organizations giving $1,922,719 in grants to GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC, 13 of which have funded it in more than one year.
Who is the largest funder of GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC?
COMMUNITY FOUNDATION FOR THE FOX VALLEY REGION INC is the largest funder on record, with $796,298 in grants. The full list of funders is on this page.
How can an organization like GOODWILL INDUSTRIES OF NORTH CENTRAL WISCONSIN INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Wisconsin. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 27 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing