Iowa · Nonprofit
GOODWILL INDUSTRIES OF THE HEARTLAND
GOODWILL INDUSTRIES OF THE HEARTLAND (Iowa) receives grants from 12 organizations whose IRS filings report $11,344,340 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($10,000,200). 6 of them have funded it in more than one year, and 89% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2024
- $39M
- Funders on record
- 12
- Grants received
- $11M
- Net assets
- $40M
What Goodwill Industries of the Heartland does
Mission
We help people reach their full potential through education, training, and the power of work.
As stated on its FY2024 Form 990.
Programs
Goodwill's donated goods and retail program supports the mission with the sale of gently used donations. The program provides work skills development and job placement to individuals with disabilities and other challenges to employment. In 2024, 124 persons with disabilities and other challenges to employment worked in the donated goods and retail program.
$26,265,453 spentof which $72,283 as grants78% of program spendingGoodwill's client training and development program provides life skills, work skills training, counseling, vocational evaluation, job placement opportunities, post-employment support and assistance to people who experience barriers to independence. In 2024, we assisted 355 people to obtain jobs with an average wage of $16.82 an hour. Goodwill provided intensive services to 1,458 individuals. An additional 1,895 individuals utilized goodwill's basic services. In 2024, goodwill provided 13,451 clothing vouchers.
$7,191,115 spent$4,468,922 earned by the program21% of program spendingGoodwill's contract program supports the mission with revenue from a variety of individualized contract sites. The contract program provides vocational training, work skills development and job placement to individuals with disabilities and other challenges to employment. In 2024, 27 persons with disabilities and other challenges to employment worked in the contract program.
$288,206 spent$245,930 earned by the program1% of program spending
The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $33,744,774.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2019 to 2020, from $24M to $33M (+41%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 3% · 2018 2% · 2019 1% · 2020 3% · 2021 13% · 2022 1% · 2023 1% · 2024 1%. Grants only. Government contracts and fees sit inside program revenue.
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Airy Patricia
President & CEO
Board chair
Schafer Jodi
Chair
As listed on its FY2024 Form 990.
Who funds it, year by year
2017 → 2023: the base narrowed from 6 funders to 5 funders, grant income fell $137k → $94k.
4 of 12 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 89% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of GOODWILL INDUSTRIES OF THE HEARTLAND’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
GOODWILL INDUSTRIES OF THE HEARTLAND leans on a few funders — its largest provides 88% of grant income and the top three 96%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
99% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GOODWILL INDUSTRIES OF THE HEARTLAND.
Largest funder’s share by year: 2017 55% · 2018 45% · 2019 55% · 2020 53% · 2021 98% · 2022 42% · 2023 49% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
44% of GOODWILL INDUSTRIES OF THE HEARTLAND's funders are still giving 3 years after their first grant; 50% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
89% of GOODWILL INDUSTRIES OF THE HEARTLAND's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $1.3M that is directly attributable, 63% of it comes from Iowa funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $10M arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Government funding GOODWILL INDUSTRIES OF THE HEARTLAND receives
Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $2.2M on record.
- Department of Labor$1.7M
- Department of Veterans Affairs$325k
- Department of Defense$119k
Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.
Organizations like GOODWILL INDUSTRIES OF THE HEARTLAND
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Iowa
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
86% of spending goes to programs.
Governance
Public support
99%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Part of a family of 1 related entity
- Heartland Goodwill Enterprises · exempt
Screen this organization
A dated, signed PDF of the compliance screen for GOODWILL INDUSTRIES OF THE HEARTLAND: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds GOODWILL INDUSTRIES OF THE HEARTLAND?
- GOODWILL INDUSTRIES OF THE HEARTLAND (Iowa) receives grants from 12 organizations whose IRS filings report $11,344,340 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($10,000,200). 6 of them have funded it in more than one year, and 89% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does GOODWILL INDUSTRIES OF THE HEARTLAND have?
- IRS filings report 12 organizations giving $11,344,340 in grants to GOODWILL INDUSTRIES OF THE HEARTLAND, 6 of which have funded it in more than one year.
- Who is the largest funder of GOODWILL INDUSTRIES OF THE HEARTLAND?
- FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $10,000,200 in grants. The full list of funders is on this page.
- How can an organization like GOODWILL INDUSTRIES OF THE HEARTLAND find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Iowa. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 12 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing