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Oklahoma · Nonprofit

GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC

GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC (Oklahoma) receives grants from 12 organizations whose IRS filings report $944,398 to it, the largest being OKLAHOMA CITY COMMUNITY FOUNDATION INC ($540,611). 8 of them have funded it in more than one year, and 60% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2024
$55M
Funders on record
12
Grants received
$944k
Net assets
$32M
8/12 repeat funderspeak grant-dependency 1%
01What it does

What Goodwill Industries of Central Oklahoma Inc does

Mission

We help people overcome challenges to employment.

As stated on its FY2024 Form 990.

Programs

  1. Goodwill operates retail stores, attended donation centers, employment service centers, and other facilities across central oklahoma. We employed over 1,500 employees during 2025 in our donated goods retail operations. In addition to traditional retail employment opportunities, goodwill operates various training and on-the-job programs, including "rise" (resources for individual success and empowerment). These trainings and programs are designed to assist individuals in acquiring job readiness skills and career advancement opportunities geared towards defining an employee's career goals. These programs also provide for employees facing barriers such as food insecurity, childcare, transportation and housing, among other items.

    $41,533,027 spent$155,418 earned by the program
    88% of program spending
  2. As a full-service contractor, goodwill has provided professional janitorial and unarmed security services for more than 20 years to local agencies and commercial businesses in central oklahoma. Through this initiative, goodwill has employed hundreds of employees over two decades, advancing our mission through the power of work.

    $2,919,111 spent$2,876,544 earned by the program
    6% of program spending
  3. Other program service activities include the following:employment service centers: our employment service centers provide an array of employment services designed to help individuals obtain work. Services include career assessments, resume building, job fairs, internet job searches and professional etiquette workshops. In addition, employment specialists help individuals secure and retain employment.career pathways institute: our goodwill career pathways institute is the training hub for the organization that offers skills-based training and certificate programs to assist employees and community clients who face a high barrier to employment.

    $2,549,661 spent$20,369 earned by the program
    5% of program spending

The 3 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $47,001,799.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($33M) Expenses 100 ($33M) Net assets 100 ($9.2M)2018 Revenue 101 ($33M) Expenses 96 ($32M) Net assets 113 ($10M)2019 Revenue 97 ($32M) Expenses 95 ($32M) Net assets 117 ($11M)2020 Revenue 92 ($30M) Expenses 96 ($32M) Net assets 96 ($8.8M)2021 Revenue 126 ($41M) Expenses 103 ($34M) Net assets 177 ($16M)2022 Revenue 140 ($46M) Expenses 120 ($40M) Net assets 235 ($22M)2023 Revenue 152 ($50M) Expenses 136 ($45M) Net assets 292 ($27M)2024 Revenue 167 ($55M) Expenses 150 ($50M) Net assets 349 ($32M)
'17'18'19'20'21'22'23'24
Revenue (167)Expenses (150)Net assets (349)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $22M to $62M (+176%).

$14M
$14M
$15M
$18M
$22M
$62M
$64M
$71M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 10% · 2018 8% · 2019 7% · 2020 12% · 2021 13% · 2022 3% · 2023 1% · 2024 1%. Grants only. Government contracts and fees sit inside program revenue.

93% of GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (13% for the typical peer).

This organization
Typical peer · 457 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 8 reported years ran a deficit.

−$404k
’17
$1.3M
’18
$141k
’19
−$2.0M
’20
$7.2M
’21
$6.1M
’22
$4.7M
’23
$4.8M
’24
2.2
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Will Lufburrow

President & CEO (eff 6/24)

Board chair

Emily Shuart

Chair

As listed on its FY2025 Form 990.

The chief executive listed changed between the FY2019 and FY2020 filings.

'17'18'19'20'21'22'23'24
Listed2022232527293027
Joined·+5+5+6+8+10+3+5
No longer listed·3446828
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 1 funder to 10 funders, grant income rose $21k → $165k.

4 of 12 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 60% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC leans on a few funders — its largest provides 57% of grant income and the top three 84%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

78% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC.

57%
largest funder
84%
top three
~3
effective funders

Largest funder’s share by year: 2017 100% · 2019 96% · 2020 76% · 2021 55% · 2022 35% · 2023 34% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

100% of GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC's funders are still giving 3 years after their first grant; 67% give in more than one year at all.

first grant+1y+2y+3y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

60% of GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $377k that is directly attributable, 60% of it comes from Oklahoma funders.

MD
AR
OK

In-state vs out-of-state, by year

’17
’19
’20
’21
’22
’23
Oklahoma out of state home

Funder states come from each funder’s own filing. $568k arriving through sponsors registered in 4 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC runs a healthier operating margin than half of the 441 employment nonprofits its size.

Operating margin9% · above the median
Months of reserve2.2mo · below the median
Revenue growth (annualized)8% · above the median

this organization peer median middle 50% of peers· 441 employment nonprofits $10M–$100M, FY2024

Government funding GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC receives

Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $15.8M on record.

Federal$15.8M
grants $15.7Mcontracts $73k
17
18
19
20
21
22
23
24
Top agencies
  • Department of Veterans Affairs$15.7M
  • Department of Health and Human Services$65k
  • Department of Defense$8k

Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.

Organizations like GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Oklahoma

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

86% of spending goes to programs.

Program 86%Management 14%Fundraising 0%

Governance

17
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

99%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

OK

Part of a family of 4 related entities

  • Goodwill Accepts LLC · disregarded
  • Goodwill Shops South LLC · disregarded
  • Goodwill Shops North LLC · disregarded
  • Goodwill Serves LLC · disregarded

Screen this organization

A dated, signed PDF of the compliance screen for GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC?
GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC (Oklahoma) receives grants from 12 organizations whose IRS filings report $944,398 to it, the largest being OKLAHOMA CITY COMMUNITY FOUNDATION INC ($540,611). 8 of them have funded it in more than one year, and 60% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC have?
IRS filings report 12 organizations giving $944,398 in grants to GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC, 8 of which have funded it in more than one year.
Who is the largest funder of GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC?
OKLAHOMA CITY COMMUNITY FOUNDATION INC is the largest funder on record, with $540,611 in grants. The full list of funders is on this page.
How can an organization like GOODWILL INDUSTRIES OF CENTRAL OKLAHOMA INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Oklahoma. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 12 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing