Skip to content

Washington, D.C. · Nonprofit

ONLINE NEWS ASSOCIATION

ONLINE NEWS ASSOCIATION (Washington, D.C.) receives grants from 37 organizations whose IRS filings report $7,987,631 to it, the largest being Democracy Fund Inc ($1,565,000). 15 of them have funded it in more than one year.

Revenue FY2024
$3.8M
Funders on record
37
Grants received
$8.0M
Net assets
$1.7M
15/37 repeat funderspeak grant-dependency 44%
01What it does

What Online News Association does

Mission

To inspire and support innovation and excellence in digital journalism. Our vision is for the journalism community to boldly innovate to better engage and inform the public.

As stated on its FY2024 Form 990.

Programs

  1. Conferences and meetings - ona's annual conference brings together journalists from around the country to participate in interactive panel discussions, networking activities, and hands-on workshops aimed at developing innovative strategies for incorporating technology in newsgathering and distribution.regional organizers host professional development events for journalists and technology innovators with a focus on the issues and opportunities unique to each region. Local events are also held virtually, allowing a wider range of ona members to take part in the event. Webinars and other virtual learning events: throughout the year, ona offers multiple virtual trainings on a variety of topics aimed at developing specific skills for digital journalists.

    $983,083 spentof which $600 as grants$478,863 earned by the program
    41% of program spending
  2. Pivot program - as a fiscal sponsor for the pivot fund, ona provides administrative support to the pivot program, which is dedicated to helping bipoc-led community news organizations through funding, capacity building, skills-based trainings, and networking opportunities.

    $625,100 spentof which $625,100 as grants$45,900 earned by the program
    26% of program spending
  3. Knowledge sharing - ona's website (www.journalists.org), and e-newsletters nurture online communities through content and database sharing, allowing ona's members to exchange information, find assistance and expertise, raise questions, and engage in digital media issues. Ona provides social media networking to specific demographics through its growing facebook, x (formerly, twitter), linkedin and various membership groups. Ona offers frequent member surveys on online issues and houses free and discounted access to outside webinars, seminars and conferences, as well as free member access to the latest reports, studies, and research on digital journalism issues.

    $427,196 spent
    18% of program spending
  4. Awards - the online journalism awards, launched in may, 2000, are the only comprehensive set of journalism prizes honoring achievements in digital journalism around the world. The awards identify and publicly honor models of excellence in the industry.

    $205,231 spentof which $57,000 as grants$165,970 earned by the program
    9% of program spending
  5. Fellowships and outreach - ona focuses on cultivating inclusive newsroom leadership, culture, and diversity. Diversity, equity, and inclusion are incorporated into all areas of ona's work and programming. The programs that include a specific focus on equity and inclusion include the women's leadership accelerator, the digital women leaders, and the hbcu digital media fellowship.

    $141,332 spent
    6% of program spending

The 5 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $2,381,942.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($3.6M) Expenses 100 ($3.0M) Net assets 100 ($2.7M)2018 Revenue 105 ($3.8M) Expenses 120 ($3.7M) Net assets 103 ($2.8M)2019 Revenue 92 ($3.3M) Expenses 114 ($3.5M) Net assets 98 ($2.7M)2020 Revenue 73 ($2.6M) Expenses 86 ($2.6M) Net assets 98 ($2.7M)2021 Revenue 55 ($2.0M) Expenses 75 ($2.3M) Net assets 89 ($2.4M)2022 Revenue 114 ($4.1M) Expenses 153 ($4.7M) Net assets 62 ($1.7M)2023 Revenue 125 ($4.5M) Expenses 163 ($5.0M) Net assets 44 ($1.2M)2024 Revenue 105 ($3.8M) Expenses 108 ($3.3M) Net assets 61 ($1.7M)
'17'18'19'20'21'22'23'24
Revenue (105)Expenses (108)Net assets (61)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $2.6M to $2.0M (−23%).

$3.4M
$3.3M
$3.0M
$3.2M
$2.6M
$2.0M
$1.9M
$1.9M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2020 7% · 2021 12%. Grants only. Government contracts and fees sit inside program revenue.

77% of ONLINE NEWS ASSOCIATION’s revenue is contributions — more donation-reliant than the typical peer (48% for the typical peer).

This organization
Typical peer · 12,352 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 5 of the last 8 reported years ran a deficit.

$542k
’17
$95k
’18
−$160k
’19
−$9k
’20
−$282k
’21
−$569k
’22
−$506k
’23
$456k
’24
1.6
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

'17'18'19'20'21'22'23'24
Listed1717181819192021
Joined·+5+5+4+5+3+6+9
No longer listed·5444358
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 5 funders to 14 funders, grant income rose $467k → $1.8M.

10 of 37 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 10% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of ONLINE NEWS ASSOCIATION’s funders (the co-funder graph). Top 30 of 37 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

ONLINE NEWS ASSOCIATION has a broad base — no single funder exceeds 20% of grant income, and it takes 4 funders to reach half.

the vertical line marks half of all grant income — 4 funders to its left

20%
largest funder
46%
top three
~10
effective funders

Largest funder’s share by year: 2017 52% · 2018 48% · 2019 61% · 2020 64% · 2021 65% · 2022 22% · 2023 22% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

36% of ONLINE NEWS ASSOCIATION's funders are still giving 3 years after their first grant; 41% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

ONLINE NEWS ASSOCIATION draws 78% of its grant income from funders outside Washington, D.C., across 11 states in all.

IL
NY
MA
OH
CA
VA
MD
DE
DC
OK
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
Washington, D.C. out of state home

Funder states come from each funder’s own filing. $835k arriving through sponsors registered in 8 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

ONLINE NEWS ASSOCIATION runs a healthier operating margin than half of the 11,752 education nonprofits its size.

Operating margin12% · above the median
Months of reserve1.6mo · bottom quartile
Revenue growth (annualized)1% · bottom quartile

this organization peer median middle 50% of peers· 11,752 education nonprofits $1M–$10M, FY2024

Organizations like ONLINE NEWS ASSOCIATION

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Washington, D.C.

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

72% of spending goes to programs.

Program 72%Management 25%Fundraising 3%

Governance

16
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

63%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 28 states

NH
MN
IL
WI
MI
NY
MA
OR
PA
NJ
RI
CA
UT
KY
WV
VA
MD
NM
KS
AR
TN
NC
SC
HI
MS
AL
GA
FL

Screen this organization

A dated, signed PDF of the compliance screen for ONLINE NEWS ASSOCIATION: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds ONLINE NEWS ASSOCIATION?
ONLINE NEWS ASSOCIATION (Washington, D.C.) receives grants from 37 organizations whose IRS filings report $7,987,631 to it, the largest being Democracy Fund Inc ($1,565,000). 15 of them have funded it in more than one year.
How many funders does ONLINE NEWS ASSOCIATION have?
IRS filings report 37 organizations giving $7,987,631 in grants to ONLINE NEWS ASSOCIATION, 15 of which have funded it in more than one year.
Who is the largest funder of ONLINE NEWS ASSOCIATION?
Democracy Fund Inc is the largest funder on record, with $1,565,000 in grants. The full list of funders is on this page.
How can an organization like ONLINE NEWS ASSOCIATION find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Washington, D.C.. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 37 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing