New York · Nonprofit
ASSOCIATION OF NATIONAL ADVERTISERS INC
ASSOCIATION OF NATIONAL ADVERTISERS INC (New York) receives grants from 1 organization whose IRS filings report $50,000 to it, the largest being AARP ($50,000). 0 of them have funded it in more than one year.
- Revenue FY2024
- $80M
- Funders on record
- 1
- Grants received
- $50k
- Net assets
- $8.7M
What Association of National Advertisers Inc does
Mission
The ana's mission is to help members become more effective marketers, build stronger brands, and develop a more productive industry.
As stated on its FY2024 Form 990.
Programs
Professional development:ana holds conferences, training workshops, and webinars to keep members and non-members on the leading-edge of marketing trends and best practices to help marketers build their brands.ana maintains marketing committees for members to share best practices, network with peers and colleagues and learn about new industry developments. Ana provides an online content portfolio that contains over 11,000 case studies, research reports, white papers and playbooks.
Seeher:the seeher program focuses on the accurate portrayal of women and girls in marketing, advertising, media and entertainment.
Alliance for inclusive & multicultural marketing (aimm)aimm is an industry-wide alliance focused on evolving and enhancing the relevance, effectiveness, and impact of multicultural and inclusive marketing to legitimize connections with consumers and, in turn, maximize business growth.
Ad-id:ana and 4a's (american association of advertising agencies) own a system that provides the marketing and advertising industry with a digital identification standard. This standard identifier helps differentiate assets throughout the advertising supply chain.
The 4 programs described on its FY2023 Form 990, listed largest first by expense.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $39M to $79M (+103%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Robert D Liodice
CEO & director
Board chair
Marc S Pritchard
Chair
As listed on its FY2024 Form 990.
Who funds it, year by year
Grant support over time, funder by funder — shade shows the grant size each year.
Left out of every figure on this page: $9k from one payer (the payer shares this organization's board, largest Community Health Choice Texas Inc). These are real filings, and they are not money ASSOCIATION OF NATIONAL ADVERTISERS INC raised.
From the IRS filings of ASSOCIATION OF NATIONAL ADVERTISERS INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
ASSOCIATION OF NATIONAL ADVERTISERS INC draws 100% of its grant income from funders outside New York, across 1 state in all.
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Government funding ASSOCIATION OF NATIONAL ADVERTISERS INC receives
Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $72k on record.
- Department of Defense$72k
Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.
Organizations like ASSOCIATION OF NATIONAL ADVERTISERS INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In New York
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Governance
Footprint & structure
Part of a family of 4 related entities
- Ana Aquila LLC · disregarded
- Advertising Educational Foundation · exempt
- Engage Responsibly Inc · exempt
- Advertising Digital Identification LLC · partnership
Screen this organization
A dated, signed PDF of the compliance screen for ASSOCIATION OF NATIONAL ADVERTISERS INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds ASSOCIATION OF NATIONAL ADVERTISERS INC?
- ASSOCIATION OF NATIONAL ADVERTISERS INC (New York) receives grants from 1 organization whose IRS filings report $50,000 to it, the largest being AARP ($50,000). 0 of them have funded it in more than one year.
- How many funders does ASSOCIATION OF NATIONAL ADVERTISERS INC have?
- IRS filings report 1 organization giving $50,000 in grants to ASSOCIATION OF NATIONAL ADVERTISERS INC.
- Who is the largest funder of ASSOCIATION OF NATIONAL ADVERTISERS INC?
- AARP is the largest funder on record, with $50,000 in grants. The full list of funders is on this page.
- How can an organization like ASSOCIATION OF NATIONAL ADVERTISERS INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing