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Washington, D.C. · Nonprofit

CAMPAIGN FOR TOBACCO-FREE KIDS

CAMPAIGN FOR TOBACCO-FREE KIDS (Washington, D.C.) receives grants from 51 organizations whose IRS filings report $288,188,379 to it, the largest being THE BLOOMBERG FAMILY FOUNDATION INC ($161,373,000). 36 of them have funded it in more than one year.

Revenue FY2025
$72M
Funders on record
51
Grants received
$288M
Net assets
$63M
36/51 repeat fundersgrants exceed reported revenue in one year
01What it does

What Campaign for Tobacco-Free Kids does

Mission

We passionately champion & advocate for evidence-based policies that protect children, improve health and save the most lives.

As stated on its FY2025 Form 990.

Programs

  1. Global tobacco: the campaign for tobacco free kids works to support civil society organizations in low- and middle-income countries around the world to raise awareness and demand action to reduce tobacco use. The campaign provides financial and technical assistance in ten priority countries: bangladesh, brazil, india, indonesia, mexico, pakistan, philippines, turkey, ukraine, and vietnam where the largest numbers of the world's smokers reside. The campaign also oversees an effort to educate and engage the public in africa, a region where rates of tobacco consumption have not been as high historically but are increasing. Priority countries include ethiopia, kenya, nigeria, senegal, south africa and zambia. Continued on schedule oglobal campaign team support includes strategic planning, campaign implementation, communications and media outreach and policy research and legal technical assistance. Through our special initiative, the global health advocacy incubator, we also work with civil society organizations working on food and nutrition, road safety, drowning prevention, and a range of health system strengthening efforts. In its work, the incubator provides similar financial and…

    $29,510,647 spentof which $9,598,368 as grants
    67% of program spending
  2. U.s. Tobacco: in the united states, the campaign has worked at the federal, state, and local level to educate and engage policymakers about the harms of tobacco consumption. These efforts have been successful, but tobacco remains the leading cause of preventable death in the united states. A particular focus in the past year has been our work to educate parents, schools, and communities about the harms of e-cigarettes, particularly for young people. Our work called for the food and drug administration to use its full regulatory authority to ban harmful products and to keep them off the market and accessible to kids. Our legal team worked with fda when the tobacco industry has challenged the agency's authority, continued on schedule obut also initiates legal action when fda fails to act. One such action was to demand that the fda fulfill its obligation to develop effective, science-based, consumer warnings on cigarettes. Finally, we have several efforts where we work with youth to build their capacity to develop campaigns to reduce youth use in their schools and communities. Several of these youth are profiled and honored at our annual gala. Through our special initiative, the…

    $8,363,272 spentof which $1,058,695 as grants
    19% of program spending
  3. Global health advocacy incubator (ghai):ghai works to address some of the world's most urgent health priorities - from improving food and nutrition policies and protecting heart health, to strengthening health systems to reach children with vaccines, collect better health data and prevent epidemics, to preventing deaths and injuries from road crashes, drowning and overdose prevention.

    $6,079,241 spentof which $5,000 as grants$3,090,643 earned by the program
    14% of program spending

The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $43,953,160.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($24M) Expenses 100 ($25M) Net assets 100 ($46M)2018 Revenue 212 ($50M) Expenses 124 ($31M) Net assets 141 ($64M)2019 Revenue 143 ($34M) Expenses 134 ($34M) Net assets 141 ($64M)2020 Revenue 47 ($11M) Expenses 167 ($42M) Net assets 74 ($33M)2021 Revenue 160 ($38M) Expenses 149 ($37M) Net assets 74 ($33M)2022 Revenue 172 ($40M) Expenses 181 ($45M) Net assets 62 ($28M)2023 Revenue 319 ($75M) Expenses 200 ($50M) Net assets 116 ($53M)2024 Revenue 146 ($34M) Expenses 194 ($49M) Net assets 85 ($39M)2025 Revenue 306 ($72M) Expenses 190 ($48M) Net assets 138 ($63M)
'17'18'19'20'21'22'23'24'25
Revenue (306)Expenses (190)Net assets (138)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $61M to $90M (+47%).

$48M
$66M
$66M
$61M
$90M
$77M
$89M
$69M
$89M
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

94% of CAMPAIGN FOR TOBACCO-FREE KIDS’s revenue is contributions — more reliant on donations than three-quarters of its peers (7% for the typical peer).

This organization
Typical peer · 4,743 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 5 of the last 9 reported years ran a deficit.

−$1.6M
’17
$19M
’18
−$31k
’19
−$31M
’20
$218k
’21
−$5.1M
’22
$25M
’23
−$14M
’24
$24M
’25
6.5
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Yolonda Richardson

President & CEO, secretary

Board chair

William D Novelli

Board chair

As listed on its FY2025 Form 990.

'17'18'19'20'21'22'23'24'25
Listed262826262629292927
Joined·+3+3+4+3+5+3+3+4
No longer listed·15432336
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 14 funders to 20 funders, grant income rose $11M → $25M.

11 of 51 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 20% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of CAMPAIGN FOR TOBACCO-FREE KIDS’s funders (the co-funder graph). Top 30 of 51 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

CAMPAIGN FOR TOBACCO-FREE KIDS leans on a few funders — its largest provides 56% of grant income and the top three 84%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

28% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund CAMPAIGN FOR TOBACCO-FREE KIDS.

56%
largest funder
84%
top three
~3
effective funders

Largest funder’s share by year: 2017 55% · 2018 72% · 2019 54% · 2020 83% · 2021 79% · 2022 80% · 2023 53% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

51% of CAMPAIGN FOR TOBACCO-FREE KIDS's funders are still giving 3 years after their first grant; 71% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

CAMPAIGN FOR TOBACCO-FREE KIDS draws 97% of its grant income from funders outside Washington, D.C., across 17 states in all.

WA
IL
MI
NY
MA
IN
OH
NJ
CT
RI
CA
VA
MD
DC
GA
TX
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
Washington, D.C. out of state home

Funder states come from each funder’s own filing. $58M arriving through sponsors registered in 10 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

CAMPAIGN FOR TOBACCO-FREE KIDS runs a healthier operating margin than three-quarters of the 2,843 health nonprofits its size.

Operating margin34% · top quartile
Months of reserve6.5mo · top quartile
Revenue growth (annualized)15% · top quartile

this organization peer median middle 50% of peers· 2,843 health nonprofits $10M–$100M, FY2025

Organizations like CAMPAIGN FOR TOBACCO-FREE KIDS

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Washington, D.C.

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

92% of spending goes to programs.

Program 92%Management 6%Fundraising 2%

Governance

15
board members
93%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

24%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 31 states

NH
ND
MN
IL
WI
MI
NY
MA
OR
OH
PA
NJ
RI
CA
UT
KY
WV
VA
MD
NM
KS
AR
TN
NC
SC
HI
OK
MS
AL
GA
FL

Part of a family of 1 related entity

  • Tobacco-Free Kids Action Fund · exempt

Screen this organization

A dated, signed PDF of the compliance screen for CAMPAIGN FOR TOBACCO-FREE KIDS: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds CAMPAIGN FOR TOBACCO-FREE KIDS?
CAMPAIGN FOR TOBACCO-FREE KIDS (Washington, D.C.) receives grants from 51 organizations whose IRS filings report $288,188,379 to it, the largest being THE BLOOMBERG FAMILY FOUNDATION INC ($161,373,000). 36 of them have funded it in more than one year.
How many funders does CAMPAIGN FOR TOBACCO-FREE KIDS have?
IRS filings report 51 organizations giving $288,188,379 in grants to CAMPAIGN FOR TOBACCO-FREE KIDS, 36 of which have funded it in more than one year.
Who is the largest funder of CAMPAIGN FOR TOBACCO-FREE KIDS?
THE BLOOMBERG FAMILY FOUNDATION INC is the largest funder on record, with $161,373,000 in grants. The full list of funders is on this page.
How can an organization like CAMPAIGN FOR TOBACCO-FREE KIDS find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Washington, D.C.. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 51 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing