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Texas · Nonprofit

The Urban Alternative

The Urban Alternative (Texas) receives grants from 55 organizations whose IRS filings report $10,212,326 to it, the largest being NATL CHRISTIAN CHARITABLE FDN INC ($5,687,440). 33 of them have funded it in more than one year, and 86% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2024
$18M
Funders on record
55
Grants received
$10M
Net assets
$42M
33/55 repeat funderspeak grant-dependency 8%
01What it does

What The Urban Alternative does

Mission

The Urban Alternative is a Christian Ministry that seeks to equip, empower, and unite Christians to impact individuals, families, churches, and communities for the rebuilding of lives from the inside out.

As stated on its FY2024 Form 990.

Programs

  1. National Media Outreach - The expositional presentation of God's Word is the first and highest priority of our ministry. We are dedicated to restoring hope and transforming lives in individuals, families, churches and communities through the proclamation and application of the Word of God. Radio - The Urban Alternative is able to reach over 2 million people each week in the United States as we air on over 1,500+ radio outlets, as well as impact lives in 130+ countries. Television - The Urban Alternative's national network of TV stations provides the potential to reach more than 2 million households each week. In addition, this network allows us to reach around the globe. Internet - Each month, The Urban Alternative's website receives 150,000+ unique visitors, many of whom download spiritual and biblical resources. Over the past five years, there have been more than 53,000,000 sermon downloads and 12,000,000 digital views of sermons online. Additionally, there have been more than 16,000,000 launches of the Tony Evans app. Speaking Engagements & Conferences - The Urban Alternative partners with our radio networks and stations around the country to set up strategic events to further…

    $8,268,202 spent$271,944 earned by the program
    70% of program spending
  2. Local Communities Reach: The Urban Alternative impacts local communities through the strategic training and equipping of pastors, pastors' wives and lay leaders in churches and non-profit organizations. We do this through Kingdom Agenda Pastors, Pastors' Wives Ministry, the National Church Adopt-a-School Initiative, and the Tony Evans Training Center. The Kingdom Agenda Pastors (KAP) provides a viable network for like-minded pastors who embrace the Kingdom Agenda philosophy. Pastors have the opportunity to go deeper with Dr. Tony Evans as they are given greater biblical knowledge, practical applications, and resources to impact individuals, families, churches, and communities. Pastors' Wives Ministry (PWM) provides counsel, encouragement, and spiritual resources for pastors' wives as they serve with their husbands in the ministry. A primary focus of the ministry is the KAP Summit that offers senior pastors' wives a safe place to reflect, renew, and relax along with training in personal development, spiritual growth, and care for their emotional and physical well-being. National Church Adopt-A-School Initiative (NCAASI) prepares churches across the country to impact communities by…

    $3,541,772 spent$576,932 earned by the program
    30% of program spending

The 2 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $11,809,974.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($12M) Expenses 100 ($11M) Net assets 100 ($7.8M)2018 Revenue 117 ($14M) Expenses 112 ($12M) Net assets 125 ($9.8M)2019 Revenue 135 ($17M) Expenses 130 ($14M) Net assets 153 ($12M)2020 Revenue 162 ($20M) Expenses 134 ($15M) Net assets 219 ($17M)2021 Revenue 191 ($24M) Expenses 158 ($18M) Net assets 294 ($23M)2022 Revenue 207 ($26M) Expenses 146 ($16M) Net assets 412 ($32M)2023 Revenue 179 ($22M) Expenses 159 ($18M) Net assets 495 ($39M)2024 Revenue 144 ($18M) Expenses 142 ($16M) Net assets 539 ($42M)
'17'18'19'20'21'22'23'24
Revenue (144)Expenses (142)Net assets (539)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $26M to $35M (+36%).

$9.3M
$11M
$13M
$19M
$26M
$35M
$41M
$44M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

95% of The Urban Alternative’s revenue is contributions — more donation-reliant than the typical peer (84% for the typical peer).

This organization
Typical peer · 296 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 8 reported years ran a deficit.

$1.2M
’17
$2.0M
’18
$2.1M
’19
$5.0M
’20
$6.0M
’21
$9.3M
’22
$4.4M
’23
$2.0M
’24
6.5
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

201720182019202020212024
Listed99881011
Joined·+0+0+0+2·
No longer listed·0100·
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 17 funders to 27 funders, grant income rose $384k → $1.6M.

21 of 55 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 86% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of The Urban Alternative’s funders (the co-funder graph). Top 30 of 55 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

The Urban Alternative leans on a few funders — its largest provides 56% of grant income and the top three 70%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

89% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund The Urban Alternative.

56%
largest funder
70%
top three
~3
effective funders

Largest funder’s share by year: 2017 52% · 2018 46% · 2019 33% · 2020 37% · 2021 48% · 2022 77% · 2023 46% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

56% of The Urban Alternative's funders are still giving 3 years after their first grant; 60% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

86% of The Urban Alternative's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $1.5M that is directly attributable, 55% of it comes from Texas funders.

WA
MT
MN
IL
NY
OH
PA
CT
CA
CO
MO
KY
NC
SC
OK
TX
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
Texas out of state home

Funder states come from each funder’s own filing. $8.7M arriving through sponsors registered in 15 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

The Urban Alternative holds deeper cash reserves than three-quarters of the 249 religion nonprofits its size.

Operating margin11% · above the median
Months of reserve6.5mo · top quartile
Revenue growth (annualized)5% · below the median

this organization peer median middle 50% of peers· 249 religion nonprofits $10M–$100M, FY2024

Organizations like The Urban Alternative

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Texas

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

75% of spending goes to programs.

Program 75%Management 14%Fundraising 12%

Governance

7
board members
57%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

94%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 13 states

NH
WA
MN
WI
MI
CO
WV
VA
MD
TN
SC
HI
GA

Screen this organization

A dated, signed PDF of the compliance screen for The Urban Alternative: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds The Urban Alternative?
The Urban Alternative (Texas) receives grants from 55 organizations whose IRS filings report $10,212,326 to it, the largest being NATL CHRISTIAN CHARITABLE FDN INC ($5,687,440). 33 of them have funded it in more than one year, and 86% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does The Urban Alternative have?
IRS filings report 55 organizations giving $10,212,326 in grants to The Urban Alternative, 33 of which have funded it in more than one year.
Who is the largest funder of The Urban Alternative?
NATL CHRISTIAN CHARITABLE FDN INC is the largest funder on record, with $5,687,440 in grants. The full list of funders is on this page.
How can an organization like The Urban Alternative find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Texas. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 55 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing