California · Nonprofit
The Princess Project
The Princess Project (California) receives grants from 11 organizations whose IRS filings report $186,416 to it, the largest being Brides for a Cause ($120,000). 4 of them have funded it in more than one year.
- Revenue FY2025
- $101k
- Funders on record
- 11
- Grants received
- $186k
- Net assets
- $160k
What The Princess Project does
Mission
The Princess Project promotes self confidence and individual beauty by providing free prom dresses and accessories to high school girls who cannot otherwise afford them.The Princess Project is driven by seven core values. In everything we do, we strive to honor these values so that we can continue to provide the most fun and memorable experience for the teens we serve, volunteers that help, and our generous donors.CELEBRATIONWe CELEBRATE bodies of all sizes and avoid using body imagery in our marketing and outreach. Body-oriented graphics and artworklike torso silhouettes, dress outlines or generic, stock prom photosinadvertently convey an idealized body size, style and look. By instead using images of the teens we serve and royalty-related imagery like tiaras and crowns, we celebrate the beauty and diversity of teens everywhere, in every size.VALUEWe VALUE the importance of recycling and of using the earths resources wisely. We seek to show our respect for this recycling process by tr
As stated on its FY2025 Form 990-EZ.
Program
The Princess Project promotes self confidence and individual beauty by providing free prom dresses and accessories to high school girls who cannot otherwise afford them. The Princess Project has expanded throughout California with locations in San Francisco, Silicon Valley, and San Diego. The Princess Projects welcomes all high school girls who are in financial need of a prom dress to their annual Dress Giveaway Events. In addition to helping high school teens attend their prom with style and confidence, the Princess Project is driven by seven core values. These values are honored to promote a memorable experience for high school teens.
$76,051 spent100% of program spending
The program described on its FY2024 Form 990-EZ. Program spending in total: $76,051.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $100k to $169k (+69%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
100% of The Princess Project’s revenue is contributions — more reliant on donations than three-quarters of its peers (91% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 9 reported years ran a deficit.
Leadership and staff
Board chair
Eileen Braunreiter
Legal Chair
As listed on its FY2024 Form 990-EZ.
Who funds it, year by year
2017 → 2023: the base broadened from 3 funders to 4 funders, grant income rose $22k → $42k.
5 of 11 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 24% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of The Princess Project’s funders (the co-funder graph). Top 9 of 11 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
The Princess Project leans on a few funders — its largest provides 64% of grant income and the top three 84%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
94% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund The Princess Project.
Largest funder’s share by year: 2017 52% · 2018 51% · 2019 100% · 2020 96% · 2021 100% · 2022 76% · 2023 96% — growing more concentrated.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
33% of The Princess Project's funders are still giving 3 years after their first grant; 36% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
The Princess Project draws 92% of its grant income from funders outside California, across 4 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $44k arriving through sponsors registered in 4 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
The Princess Project has grown faster than half of the 13,062 human services nonprofits its size.
this organization peer median middle 50% of peers· 13,062 human services nonprofits $100k–$1M, FY2025
Organizations like The Princess Project
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In California
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Public support
92%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for The Princess Project: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds The Princess Project?
- The Princess Project (California) receives grants from 11 organizations whose IRS filings report $186,416 to it, the largest being Brides for a Cause ($120,000). 4 of them have funded it in more than one year.
- How many funders does The Princess Project have?
- IRS filings report 11 organizations giving $186,416 in grants to The Princess Project, 4 of which have funded it in more than one year.
- Who is the largest funder of The Princess Project?
- Brides for a Cause is the largest funder on record, with $120,000 in grants. The full list of funders is on this page.
- How can an organization like The Princess Project find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Princess Project →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 11 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing