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North Carolina · Nonprofit

SMART START OF NEW HANOVER COUNTY

SMART START OF NEW HANOVER COUNTY (North Carolina) receives grants from 15 organizations whose IRS filings report $13,110,330 to it, the largest being NORTH CAROLINA PARTNERSHIP FOR CHILDREN INC ($12,595,873). 8 of them have funded it in more than one year.

Revenue FY2025
$1.8M
Funders on record
15
Grants received
$13M
Net assets
$636k
8/15 repeat funderspeak grant-dependency 88%
01What it does

What Smart Start of New Hanover County does

Mission

Smart Start of New Hanover County seeks to build bridges to develop, sustain, and enhance health, family support, and early education services for all children, ages birth to five.

As stated on its FY2025 Form 990.

Programs

  1. Curriculum and Assessment (3125-024):NHC Schools Early Childhood Department provides support to publicly-funded preschool program, including NC PreK and Headstart classrooms, through the purchase and implementation of the Teaching Strategies curriculum, an online assessment system, professional development, and coaching by a trained team. Grant funding provided by Smart Start of New Hanover County.

    $551,867 spent
    36% of program spending
  2. Parents As Teachers (PAT) (5509-011): Evidence-based home visiting program works with high-risk families of very young children for up to 2 years to support healthy child development, positive parenting skills, access to community resources, and peer engagement. Services include regular personal visits, group connections, a variety of screenings, and resource networking.

    $264,086 spentof which $25,010 as grants
    17% of program spending
  3. Community Outreach and Education (COE) (5517-018):The Community and Outreach Education team works to build awareness of early childhood development and strives to strengthen relationships and increase cooperation, resources, and services that support a trauma-informed community. A variety of support services are offered to families with young children including a space for open play with developmentally appropriate materials and the opportunity to learn about child development and community resources.

    $186,830 spentof which $50 as grants
    12% of program spending
  4. Programming & Evaluation (PE) (5603-001): Planning activities may include conducting needs and assessments to inform programmatic priorities, developing a strategic plan based on community needs, and researching and selection of evidence-based and evidence-informed activities that best match the strategic plan and Community Early Childhood Profile (EC Profile). Coordination activities include providing technical assistance and oversight to service providers and grantees regarding program management, program implementation, and financial/programmatic monitoring. Evaluation activities may include the development, measurement and reporting of goals, providing technical assistance to service providers and grantees regarding data collection and program management, and the review of program effectiveness related to county level data such as the EC Profile, especially in relation to the goals and objectives in the partnerships strategic plan. Smart Start funds may be used to purchase and pay for refreshments/meals for meetings and events and professional development for staff. The Program, Planning, Coordination, and Evaluation team may participate in programmatic and early childhood…

    $68,289 spent
    4% of program spending
  5. Dolly Parton Imagination Library (DPIL) (5526-020) : This a Free program for families where each registered child will receive a book by mail at home each month.

    $4,784 spent
    0% of program spending
  6. Assuring Better Child and Health Development (3125-226): Assuring Better Health and Development is a community-based initiative and evidence-informed model, that helps primary health care practices perform general developmental and autism-specific screening, and connect children to specialized therapies and other early intervention services. The program increases the number of children who receive needed early intervention services (birth to age 5) by helping their primary health care providers institute sustainable office practices that support the performance of screening, referral and follow-up.

    $29,129 spentof which $29,129 as grants
    2% of program spending
  7. Assuring Better Child Health and Development (5410-999): Assuring Better Health and Development is a community-based initiative and evidence-informed model, that helps primary health care practices perform general developmental and autism-specific screening, and connect children to specialized therapies and other early intervention services. The program increases the number of children who receive needed early intervention services (birth to age 5) by helping their primary health care providers institute sustainable office practices that support the performance of screening, referral and follow-up.

    $5,538 spent
    0% of program spending
  8. Family Support NHC Endowment (5506-981): This program will support two family strengthening program - Circle of Parents, a peer support group, And Kaleidoscope Play and Learn Groups or as amended through the endowment

    $176,175 spentof which $1,581 as grants
    11% of program spending
  9. Literacy Programs (5512-432): The early literacy program promotes literacy in young children by supplying books to the WIC office in the form of a book vending machine.

    $2,230 spentof which $2,063 as grants
    0% of program spending
  10. Early Childhood Initiatives (7010): Early Childhood Initiatives supports child development and engagement from birth to age 5.

    $34,834 spentof which $2,318 as grants
    2% of program spending
  11. Child Care Resource & Referral (CCR&R) (3104-014): The CCR&R provides an array of services designed to support the early childhood system in New Hanover County. Staff provide many of the workshops and training required by the State for early educators. These include topics such as ITS-SIDS, Playground Safety, and quality assessment tools. Up to twenty hours of yearly in-service training (depending on current level of education) for full-time childcare staff is a North Carolina requirement. Staff also provide both intensive and light touch technical assistance to childcare sites/classrooms to support quality care and re-licensure requirements. The CCR&R operate the resource room/lending library for early childhood educators and families and participates in community education and referrals through outreach events and with families that call or visit. The Smart Start CCR&R Center is part of a Regional Child Care Resource and Referral (CCR&R) system which provides referral to families for childcare.

    $-75 spent
    0% of program spending
  12. Oral Health Services (3407-999):

    $1,408 spentof which $1,408 as grants
    0% of program spending
  13. Early Learning Resource Center (3115-023): The CCR&R provides an array of services designed to support the early childhood system in New Hanover County. Staff provide many of the workshops and training required by the State for early educators. These include topics such as ITS-SIDS, Playground Safety, and quality assessment tools. Up to twenty hours of yearly in-service training (depending on current level of education) for full-time childcare staff is a North Carolina requirement. Staff also provide both intensive and light touch technical assistance to childcare sites/classrooms to support quality care and re-licensure requirements. The CCR&R operate the resource room/lending library for early childhood educators and families and participates in community education and referrals through outreach events and with families that call or visit. The Smart Start CCR&R Center is part of a Regional Child Care Resource and Referral (CCR&R) system which provides referral to families for childcare.

    $113,322 spentof which $5,761 as grants
    7% of program spending
  14. Positive Parenting (PP) (5505-015): Positive Parenting Program (Triple P) offers evidence-based principles and advice providing tools that parents need to raise confident, healthy children, and to build stronger family relationships. Parents must be referred from NHC Department of Social Services.

    $113,564 spent
    7% of program spending

The 14 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $1,551,981.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($1.7M) Expenses 100 ($1.7M) Net assets 100 ($198k)2018 Revenue 100 ($1.7M) Expenses 97 ($1.6M) Net assets 125 ($247k)2019 Revenue 99 ($1.7M) Expenses 96 ($1.6M) Net assets 154 ($305k)2020 Revenue 101 ($1.7M) Expenses 100 ($1.7M) Net assets 168 ($332k)2021 Revenue 97 ($1.6M) Expenses 101 ($1.7M) Net assets 142 ($282k)2022 Revenue 100 ($1.7M) Expenses 95 ($1.6M) Net assets 192 ($380k)2023 Revenue 120 ($2.0M) Expenses 113 ($1.9M) Net assets 265 ($525k)2024 Revenue 119 ($2.0M) Expenses 114 ($1.9M) Net assets 315 ($625k)2025 Revenue 109 ($1.8M) Expenses 109 ($1.8M) Net assets 321 ($636k)
'17'18'19'20'21'22'23'24'25
Revenue (109)Expenses (109)Net assets (321)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $310k to $477k (+54%).

$193k
$241k
$311k
$353k
$310k
$477k
$599k
$660k
$722k
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 93% · 2018 93% · 2019 89% · 2020 94% · 2021 93% · 2022 95% · 2023 89% · 2024 84% · 2025 82%. Grants only. Government contracts and fees sit inside program revenue.

97% of SMART START OF NEW HANOVER COUNTY’s revenue is contributions — more reliant on donations than three-quarters of its peers (48% for the typical peer).

This organization
Typical peer · 12,352 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 9 reported years ran a deficit.

$14k
’17
$49k
’18
$58k
’19
$27k
’20
−$51k
’21
$99k
’22
$144k
’23
$103k
’24
$12k
’25
4.7
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Jane Morrow

Executive Director

As listed on its FY2025 Form 990.

'17'18'19'20'21'22'23'24'25
Listed292627292825252521
Joined·+4+6+9+4+7+6+3+4
No longer listed·757510638
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 3 funders to 6 funders, grant income rose $1.4M → $1.6M.

2 of 15 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 0% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of SMART START OF NEW HANOVER COUNTY’s funders (the co-funder graph). Top 13 of 15 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

SMART START OF NEW HANOVER COUNTY leans on a few funders — its largest provides 96% of grant income and the top three 100%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

97% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund SMART START OF NEW HANOVER COUNTY.

96%
largest funder
100%
top three
~1
effective funders

Largest funder’s share by year: 2017 98% · 2018 99% · 2019 98% · 2020 98% · 2021 100% · 2022 90% · 2023 98% — broadly stable.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

43% of SMART START OF NEW HANOVER COUNTY's funders are still giving 3 years after their first grant; 53% give in more than one year at all.

first grant+1y+2y+3y+4y+5y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

100% of SMART START OF NEW HANOVER COUNTY's grant income comes from North Carolina funders.

NY
MA
CT
CO
KY
NC
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
North Carolina out of state home

Funder states come from each funder’s own filing. $11k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

SMART START OF NEW HANOVER COUNTY is better cushioned than half of the 9,398 education nonprofits its size.

Operating margin1% · below the median
Months of reserve4.7mo · above the median
Revenue growth (annualized)1% · bottom quartile

this organization peer median middle 50% of peers· 9,398 education nonprofits $1M–$10M, FY2025

Organizations like SMART START OF NEW HANOVER COUNTY

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In North Carolina

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

85% of spending goes to programs.

Program 85%Management 14%Fundraising 1%

Governance

19
board members
95%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990–Audited financials

Public support

99%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Screen this organization

A dated, signed PDF of the compliance screen for SMART START OF NEW HANOVER COUNTY: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds SMART START OF NEW HANOVER COUNTY?
SMART START OF NEW HANOVER COUNTY (North Carolina) receives grants from 15 organizations whose IRS filings report $13,110,330 to it, the largest being NORTH CAROLINA PARTNERSHIP FOR CHILDREN INC ($12,595,873). 8 of them have funded it in more than one year.
How many funders does SMART START OF NEW HANOVER COUNTY have?
IRS filings report 15 organizations giving $13,110,330 in grants to SMART START OF NEW HANOVER COUNTY, 8 of which have funded it in more than one year.
Who is the largest funder of SMART START OF NEW HANOVER COUNTY?
NORTH CAROLINA PARTNERSHIP FOR CHILDREN INC is the largest funder on record, with $12,595,873 in grants. The full list of funders is on this page.
How can an organization like SMART START OF NEW HANOVER COUNTY find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in North Carolina. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 15 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing