Virginia · Nonprofit
PENNY APPEAL USA INC
PENNY APPEAL USA INC (Virginia) receives grants from 66 organizations whose IRS filings report $3,382,523 to it, the largest being AMERICAN ONLINE GIVING FOUNDATION INC ($668,201). 38 of them have funded it in more than one year, and 76% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2024
- $7.2M
- Funders on record
- 66
- Grants received
- $3.4M
- Net assets
- $3.7M
What Penny Appeal USA Inc does
Mission
We are working to alleviate poverty through sustainable programs and emergency relief. Our mission is to bring about an equitable world by tackling the root causes of poverty. Our interventions focus on providing communities with access to water, education and income opportunities.
As stated on its FY2024 Form 990.
Programs
Emergency response- when disasters strike and people find themselves in need of essential goods and services, penny appeal usa is there to help. We've assisted tens of thousands of individuals with life-saving food, shelter, and water.
$3,314,489 spentof which $2,130,241 as grants53% of program spendingOrphan kind- orphaned children deserve the best in life. That's why we've opted to do away with the 1:1 model. With multiple donors providing each child with all the essentials for their emotional, psychological, and physical growth, we can help every orphan pave a sustainable way to a brighter future in the face of tremendous loss. Your support provides nutritious meals, clothes, healthcare and an education to orphaned children.
$684,842 spentof which $436,146 as grants11% of program spendingReligious giving- as a muslim-led organization, we are dedicated to giving muslim donors the opportunity to partake in religious giving as mandated by their faith. Offerings include zakat, fidya/kiffarah, sadaqah jariyah, aqiqah and qurbani.
$560,477 spentof which $169,207 as grants9% of program spendingFeed our world- each year, our feed our world program provideslife-saving, nutritious meals to the poor and needy. The range of fowprograms help combat food malnutrition in crisis-hit countries acrossasia, africa and the middle east as well as here at home.heal humanity- our program is dedicated to providing much neededhealthcare facilities and medical aid to those most in need. Hhprograms help build and refurbish healthcare facilities as well asprovide medical essentials needed for patients who lack that access.income generation- as part of our efforts to eradicate poverty in asustainable way, our income generation programs focus on providingrural communities with the tools and skills they need to escape povertyonce and for all. You can help break the cycle of poverty by providingfamilies with the resources they need to sustain themselves.through our thirst relief programs, we're providing safe water toenable locals to drink, wash, clean and irrigate their crops as well ashydrate their animals. Our thirst relief programs lead to healthierlives, better educated communities and a route out of poverty.other programs
$1,642,837 spentof which $540,763 as grants26% of program spending
The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $6,202,645.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $4.7M to $6.5M (+40%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2021 5% · 2023 2% · 2024 3%. Grants only. Government contracts and fees sit inside program revenue.
100% of PENNY APPEAL USA INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (97% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Board chair
Rehan Dawer
CEO and chair
As listed on its FY2024 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 2 funders to 29 funders, grant income rose $5k → $496k.
20 of 66 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 76% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of PENNY APPEAL USA INC’s funders (the co-funder graph). Top 30 of 66 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
PENNY APPEAL USA INC has a broad base — no single funder exceeds 20% of grant income, and it takes 3 funders to reach half.
the vertical line marks half of all grant income — 3 funders to its left
85% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund PENNY APPEAL USA INC.
Largest funder’s share by year: 2017 56% · 2018 98% · 2019 53% · 2020 25% · 2021 62% · 2022 30% · 2023 23% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
42% of PENNY APPEAL USA INC's funders are still giving 3 years after their first grant; 58% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
76% of PENNY APPEAL USA INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $822k that is directly attributable, 98% of it comes from funders outside Virginia, across 18 states.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $2.6M arriving through sponsors registered in 16 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
PENNY APPEAL USA INC has grown faster than three-quarters of the 1,608 international nonprofits its size.
this organization peer median middle 50% of peers· 1,608 international nonprofits $1M–$10M, FY2024
Government funding PENNY APPEAL USA INC receives
Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $1k on record.
- REFUNDS - GENERAL $1k
Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.
Organizations like PENNY APPEAL USA INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Virginia
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
75% of spending goes to programs.
Governance
Public support
94%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 38 states
Screen this organization
A dated, signed PDF of the compliance screen for PENNY APPEAL USA INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds PENNY APPEAL USA INC?
- PENNY APPEAL USA INC (Virginia) receives grants from 66 organizations whose IRS filings report $3,382,523 to it, the largest being AMERICAN ONLINE GIVING FOUNDATION INC ($668,201). 38 of them have funded it in more than one year, and 76% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does PENNY APPEAL USA INC have?
- IRS filings report 66 organizations giving $3,382,523 in grants to PENNY APPEAL USA INC, 38 of which have funded it in more than one year.
- Who is the largest funder of PENNY APPEAL USA INC?
- AMERICAN ONLINE GIVING FOUNDATION INC is the largest funder on record, with $668,201 in grants. The full list of funders is on this page.
- How can an organization like PENNY APPEAL USA INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Virginia. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 66 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing