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New Jersey · Nonprofit

Metuchen Downtown Alliance A NJ Nonprofit Corporation

Metuchen Downtown Alliance A NJ Nonprofit Corporation (New Jersey) receives grants from 9 organizations whose IRS filings report $196,065 to it, the largest being Hackensack Meridian Health Inc-Subordinates ($130,000). 4 of them have funded it in more than one year.

Revenue FY2024
$553k
Funders on record
9
Grants received
$196k
Net assets
$-26740
4/9 repeat funderspeak grant-dependency 10%
01What it does

What Metuchen Downtown Alliance A NJ Nonprofit Corporation does

Mission

The Metuchen Downtown Alliance is a volunteer-based, non-profit downtown management corporation dedicated to the promotion and revitalization of the designated Metuchen business district.

As stated on its FY2024 Form 990.

Programs

  1. The Corporation is organized and shall be operated to: (i) manage and leadin promoting the economic vitality of the District, (ii) promote Full Membergrowth and revitalization, (iii) enhance public awareness of the Full Memberbusinesses, (iv) facilitate cooperation among Full Members, Metuchen residents, Metuchen municipal government and other public institutions,and (v) foster good will between the Full Members and the general public.The Corporation shall be non-partisan and non-sectarian, and shall operateindependently of, but in cooperation with, other public and private entities.

    $311,531 spent
    100% of program spending
  2. Marketing: Increased earned and unearned media coverage for the Downtown District and businesses. Digital media strategy resulted in growth on platforms between 34.7% and 87.7% year over year. Retail promotions attracted people downtown and made cash registers ring for businesses. These included: Buy Me Love, Food Pantry Takeover on the Plaza, Socially Distant NYE, Small Business Saturday, and Twas the Weekend Before Christmas.

  3. Placemaking: Improved streets, sidewalks and storefronts through providing design assistance and offering matching grants to businesses and owners for making improvements. Also, coordinated planting and maintenance for 50 downtown planters. Commissioned several public art projects.

  4. Other Services: Promote economic vitality of the District, business growth and revitalization, and cooperation among businesses, residents, and municipal government and other public institutions.

The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $311,531.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($286k) Expenses 100 ($277k) Net assets 100 ($87k)2018 Revenue 109 ($312k) Expenses 134 ($370k) Net assets 22 ($19k)2019 Revenue 126 ($360k) Expenses 125 ($348k) Net assets 36 ($32k)2020 Revenue 369 ($1.1M) Expenses 372 ($1.0M) Net assets 63 ($55k)2021 Revenue 128 ($368k) Expenses 142 ($394k) Net assets 33 ($29k)2022 Revenue 223 ($637k) Expenses 300 ($830k) Net assets -189 ($-164425)2023 Revenue 320 ($915k) Expenses 275 ($762k) Net assets -13 ($-11663)2024 Revenue 193 ($553k) Expenses 205 ($569k) Net assets -31 ($-26740)
'17'18'19'20'21'22'23'24
Revenue (193)Expenses (205)Net assets (-31)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2019 to 2020, from $40k to $233k (+480%).

$94k
$35k
$40k
$233k
$190k
$42k
$200k
$114k
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 52% · 2018 40% · 2019 89% · 2020 95% · 2021 89% · 2022 90% · 2023 84% · 2024 74%. Grants only. Government contracts and fees sit inside program revenue.

100% of Metuchen Downtown Alliance A NJ Nonprofit Corporation’s revenue is contributions — more reliant on donations than three-quarters of its peers (88% for the typical peer).

This organization
Typical peer · 4,629 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 8 reported years ran a deficit.

$9k
’17
−$59k
’18
$12k
’19
$23k
’20
−$26k
’21
−$194k
’22
$153k
’23
−$15k
’24
2.4
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Dawn Mackey

Exec. Director

Board chair

Bobbie Theivakumaran

Chairman

As listed on its FY2024 Form 990.

'17'18'19'20'21'22'23'24
Listed1315131313151414
Joined·+2+4+0+0+8+0+0
No longer listed·0600610
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 1 funder to 3 funders, grant income rose $5k → $51k.

2 of 9 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 3% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of Metuchen Downtown Alliance A NJ Nonprofit Corporation’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

Metuchen Downtown Alliance A NJ Nonprofit Corporation leans on a few funders — its largest provides 66% of grant income and the top three 87%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

92% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund Metuchen Downtown Alliance A NJ Nonprofit Corporation.

66%
largest funder
87%
top three
~2
effective funders

Largest funder’s share by year: 2017 100% · 2020 56% · 2021 69% · 2022 85% · 2023 99% — broadly stable.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

20% of Metuchen Downtown Alliance A NJ Nonprofit Corporation's funders are still giving 3 years after their first grant; 44% give in more than one year at all.

first grant+1y+2y+3y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

74% of Metuchen Downtown Alliance A NJ Nonprofit Corporation's grant income comes from New Jersey funders.

NY
NJ
DC
FL

In-state vs out-of-state, by year

’17
’20
’21
’22
’23
New Jersey out of state home

Funder states come from each funder’s own filing. $5k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

Metuchen Downtown Alliance A NJ Nonprofit Corporation has grown faster than half of the 4,264 environment nonprofits its size.

Operating margin−3% · below the median
Months of reserve2.4mo · bottom quartile
Revenue growth (annualized)10% · above the median

this organization peer median middle 50% of peers· 4,264 environment nonprofits $100k–$1M, FY2024

Organizations like Metuchen Downtown Alliance A NJ Nonprofit Corporation

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New Jersey

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

55% of spending goes to programs.

Program 55%Management 45%Fundraising 0%

Governance

12
board members
100%
independent
✓Conflict-of-interest policy–Whistleblower policy–Document retention–Board reviewed the 990✓Audited financials

Public support

100%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

NJ

Screen this organization

A dated, signed PDF of the compliance screen for Metuchen Downtown Alliance A NJ Nonprofit Corporation: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds Metuchen Downtown Alliance A NJ Nonprofit Corporation?
Metuchen Downtown Alliance A NJ Nonprofit Corporation (New Jersey) receives grants from 9 organizations whose IRS filings report $196,065 to it, the largest being Hackensack Meridian Health Inc-Subordinates ($130,000). 4 of them have funded it in more than one year.
How many funders does Metuchen Downtown Alliance A NJ Nonprofit Corporation have?
IRS filings report 9 organizations giving $196,065 in grants to Metuchen Downtown Alliance A NJ Nonprofit Corporation, 4 of which have funded it in more than one year.
Who is the largest funder of Metuchen Downtown Alliance A NJ Nonprofit Corporation?
Hackensack Meridian Health Inc-Subordinates is the largest funder on record, with $130,000 in grants. The full list of funders is on this page.
How can an organization like Metuchen Downtown Alliance A NJ Nonprofit Corporation find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New Jersey. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Metuchen Downtown Alliance A NJ Nonprofit →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 9 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing