Colorado · Nonprofit
Way Media Inc
Way Media Inc (Colorado) receives grants from 28 organizations whose IRS filings report $794,721 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($189,108). 17 of them have funded it in more than one year, and 70% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2022
- $19M
- Funders on record
- 28
- Grants received
- $795k
- Net assets
- $0
What Way Media Inc does
Mission
WAY Media, d.b.a. WAY-FM Media Group, Inc. (WAY-FM) operates commercial and non-commercial WAY-FM Christian radio stations and a radio network. WAY-FM uses media in a culturally relevant way to influence this generation to love and follow Jesus.
As stated on its FY2022 Form 990.
Program
Life can be overwhelming, and most people have a hard time finding a source of encouragement and hope. At WayFM, we point people to Jesus with meaningful music and honest conversation so they can experience strength and joy during life's challenges. We are currently reaching more than 3 million people each month through broadcast radio, streaming channels, the WayFM app, YouTube and our websites, WayNation.com and WayFM.com. In all, WayFM has created and is producing 14 products and growing and is investing in digital media to stay culturally relevant. Additionally, we serve our audiences by sending free Bibles to anyone who requests one, and by praying with and providing spiritual care and follow up ministry for tens of thousands every year. At WayFM, our results are best demonstrated by our local involvement in the communities where we serve, and in our commitment to ministry, both on the radio and behind-the-scenes. Some of our specific programs include: 1. Mission: We point people to Jesus with meaningful music and honest conversation, every day on the radio and using digital and social media. Additionally, we host a prayer website to Get Prayer or Join us in Prayer, providing…
$9,579,247 spentof which $4,900 as grants$2,764,352 earned by the program100% of program spending
The program described on its FY2021 Form 990. Program spending in total: $9,579,247.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $27M to $0 (−100%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2020 7%. Grants only. Government contracts and fees sit inside program revenue.
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 6 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Tim Dukes
Interim CEO/President
Board chair
Nancy Overfield
Director/Chair
As listed on its FY2022 Form 990.
The chief executive listed changed between the FY2021 and FY2022 filings.
Who funds it, year by year
2017 → 2023: the base broadened from 7 funders to 10 funders, grant income rose $60k → $98k.
15 of 28 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 70% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of Way Media Inc’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
Way Media Inc has a broad base — no single funder exceeds 24% of grant income, and it takes 3 funders to reach half.
the vertical line marks half of all grant income — 3 funders to its left
74% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund Way Media Inc.
Largest funder’s share by year: 2017 24% · 2018 25% · 2019 29% · 2020 23% · 2021 38% · 2022 27% · 2023 29% — growing more concentrated.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
50% of Way Media Inc's funders are still giving 3 years after their first grant; 61% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
70% of Way Media Inc's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $241k that is directly attributable, 100% of it comes from funders outside Colorado, across 8 states.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $554k arriving through sponsors registered in 10 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Organizations like Way Media Inc
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Colorado
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
64% of spending goes to programs.
Governance
Public support
100%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 22 states
Screen this organization
A dated, signed PDF of the compliance screen for Way Media Inc: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds Way Media Inc?
- Way Media Inc (Colorado) receives grants from 28 organizations whose IRS filings report $794,721 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($189,108). 17 of them have funded it in more than one year, and 70% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does Way Media Inc have?
- IRS filings report 28 organizations giving $794,721 in grants to Way Media Inc, 17 of which have funded it in more than one year.
- Who is the largest funder of Way Media Inc?
- FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $189,108 in grants. The full list of funders is on this page.
- How can an organization like Way Media Inc find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Colorado. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2022 (financials across 2017–2022), and the filings of 28 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing