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Oklahoma · Nonprofit

NEW WORKFORCE DIRECTIONS INC

NEW WORKFORCE DIRECTIONS INC (Oklahoma) receives grants from 20 organizations whose IRS filings report $9,974,789 to it, the largest being George Kaiser Family Foundation ($4,742,967). 16 of them have funded it in more than one year.

Revenue FY2024
$3.6M
Funders on record
20
Grants received
$10.0M
Net assets
$2.3M
16/20 repeat funderspeak grant-dependency 65%
01What it does

What New Workforce Directions Inc does

Mission

Madison strategies group's mission is to build and strengthen job skills, see schedule "o" for detail.madison strategies group's mission is to build and strengthen the talent and skill of those job seekers we serve. We empower job seekers with the ability to effectively meet the needs of our employer partners. By investing and engaging in innovative solutions and partnerships, we provide hope for those we serve, our business partners, and the community at large.

As stated on its FY2024 Form 990.

Program

  1. Madison strategies group's mission is to build and strengthen job skills, see schedule "o" for detail.madison strategies group operates multiple workforce development programs in tulsa that provide underserved residents with no-cost education, employment, and advancement opportunities that lead to greater financial security and economic self-sufficiency. Msg's flagship program, tulsa community workadvance, is a unique, sector-based, dual-customer workforce model that has been proven to work through a national research study. The innovative workadvance model combines no-cost, customized technical training and placement services with extensive career advising and soft skills training to help low-income individuals rise out of poverty while meeting the needs of businesses in high-demand sectors. Workforce and career needs continue to grow among low-income, underemployed, and unemployed populations throughout tulsa. In response, msg has expanded and launched multiple programs designed to serve targeted tulsa residents with training, job placement, and career coaching services that increase economic mobility and strengthen tulsa's talent pipeline. These initiatives not only help…

    $3,682,982 spent$10,000 earned by the program
    100% of program spending

The program described on its FY2024 Form 990. Program spending in total: $3,682,982.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($1.6M) Expenses 100 ($1.8M) Net assets 100 ($471k)2018 Revenue 175 ($2.8M) Expenses 123 ($2.2M) Net assets 254 ($1.2M)2019 Revenue 154 ($2.4M) Expenses 118 ($2.1M) Net assets 377 ($1.8M)2020 Revenue 194 ($3.0M) Expenses 129 ($2.3M) Net assets 533 ($2.5M)2021 Revenue 319 ($5.0M) Expenses 166 ($3.0M) Net assets 969 ($4.6M)2022 Revenue 242 ($3.8M) Expenses 216 ($3.9M) Net assets 957 ($4.5M)2023 Revenue 126 ($2.0M) Expenses 220 ($3.9M) Net assets 544 ($2.6M)2024 Revenue 232 ($3.6M) Expenses 221 ($3.9M) Net assets 480 ($2.3M)
'17'18'19'20'21'22'23'24
Revenue (232)Expenses (221)Net assets (480)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $2.6M to $4.7M (+83%).

$686k
$1.3M
$1.8M
$2.6M
$4.7M
$5.1M
$3.1M
$3.0M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 33% · 2018 53% · 2019 81% · 2020 49% · 2021 64% · 2022 51% · 2023 76% · 2024 32%. Grants only. Government contracts and fees sit inside program revenue.

100% of NEW WORKFORCE DIRECTIONS INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (16% for the typical peer).

This organization
Typical peer · 1,617 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 8 reported years ran a deficit.

−$212k
’17
$563k
’18
$305k
’19
$737k
’20
$2.1M
’21
−$58k
’22
−$1.9M
’23
−$300k
’24
2.3
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Karen Pennington

Executive director

Board chair

John Goldman

Chairman

As listed on its FY2024 Form 990.

'17'18'19'20'21'22'23'24
Listed1417161513131412
Joined·+6+0+0+0+1+1+0
No longer listed·3112102
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 3 funders to 9 funders, grant income rose $818k → $1.3M.

2 of 20 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 4% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of NEW WORKFORCE DIRECTIONS INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

NEW WORKFORCE DIRECTIONS INC leans on a few funders — its largest provides 48% of grant income and the top three 77%; half comes from just 2 funders.

the vertical line marks half of all grant income — 2 funders to its left

88% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund NEW WORKFORCE DIRECTIONS INC.

48%
largest funder
77%
top three
~4
effective funders

Largest funder’s share by year: 2017 51% · 2018 35% · 2019 63% · 2020 64% · 2021 51% · 2022 82% · 2023 72% — growing more concentrated.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

40% of NEW WORKFORCE DIRECTIONS INC's funders are still giving 3 years after their first grant; 80% give in more than one year at all.

first grant+1y+2y+3y+4y+5y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

79% of NEW WORKFORCE DIRECTIONS INC's grant income comes from Oklahoma funders.

NY
IA
MO
NC
DC
OK
TX

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
Oklahoma out of state home

Funder states come from each funder’s own filing. $407k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

NEW WORKFORCE DIRECTIONS INC has grown faster than half of the 1,551 employment nonprofits its size.

Operating margin−8% · bottom quartile
Months of reserve2.3mo · below the median
Revenue growth (annualized)13% · above the median

this organization peer median middle 50% of peers· 1,551 employment nonprofits $1M–$10M, FY2024

Organizations like NEW WORKFORCE DIRECTIONS INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Oklahoma

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

93% of spending goes to programs.

Program 93%Management 6%Fundraising 1%

Governance

10
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

73%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

OK

Screen this organization

A dated, signed PDF of the compliance screen for NEW WORKFORCE DIRECTIONS INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds NEW WORKFORCE DIRECTIONS INC?
NEW WORKFORCE DIRECTIONS INC (Oklahoma) receives grants from 20 organizations whose IRS filings report $9,974,789 to it, the largest being George Kaiser Family Foundation ($4,742,967). 16 of them have funded it in more than one year.
How many funders does NEW WORKFORCE DIRECTIONS INC have?
IRS filings report 20 organizations giving $9,974,789 in grants to NEW WORKFORCE DIRECTIONS INC, 16 of which have funded it in more than one year.
Who is the largest funder of NEW WORKFORCE DIRECTIONS INC?
George Kaiser Family Foundation is the largest funder on record, with $4,742,967 in grants. The full list of funders is on this page.
How can an organization like NEW WORKFORCE DIRECTIONS INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Oklahoma. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds New Workforce Directions →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 20 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing