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New York · Nonprofit

GLAAD INC

GLAAD INC (New York) receives grants from 153 organizations whose IRS filings report $35,685,245 to it, the largest being The Chicago Community Trust ($10,190,258). 82 of them have funded it in more than one year, and 62% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2025
$12M
Funders on record
153
Grants received
$36M
Net assets
$36M
82/153 repeat funderspeak grant-dependency 59%
01What it does

What Glaad Inc does

Mission

Founded forty years ago, glaad is the world's largest lesbian, gay, bisexual, transgender, and queer ("lgbtq") media advocacy organization promoting and ensuring fair, accurate, and inclusive representation of people and issues across all forms of media to build a culture that embraces full acceptance of lgbtq people. Through education, storytelling, and advocacy glaad reaches mainstream audiences and builds support for equality.

As stated on its FY2025 Form 990.

Programs

  1. Media advocacy glaad's media advocacy programs play a pivotal role in combating misinformation and telling diverse stories that reach mainstream audiences with fair and accurate information about community members and issues. As part of glaad's media advocacy, the glaad media awards recognize fair, accurate and inclusive media representations of lgbtq people and issues. With over 30 english and spanish-language categories that span entertainment, news, and new media, the awards raise the bar for representation across media industries.

    $5,646,810 spent
    42% of program spending
  2. Education and trainingglaad's education and training programs teach individual advocates, as well as national and local organizations, through briefings and media training. The glaad media institute (gmi) also briefs industry leaders on current lgbtq issues. By using the best practices perfected by glaad for 40 years of media advocacy, we equip new advocates to accelerate acceptance and visibility.

    $3,988,557 spent$1,754,126 earned by the program
    29% of program spending
  3. Research and reportsglaad's research and reports provide data and thought leadership to measure representation and public sentiment. The gmi currently produces seven annual reports across industries including film, tv, gaming, social media, advertising, and news. The gmi also produces annual public opinion polls that measure public sentiment of lgbtq people and topics such as hiv. Data informs glaad's advocacy, outreach, and messaging.

    $2,381,026 spent
    18% of program spending
  4. Consulting and advisoryglaad's consulting and advisory programs provide media outlets, organizations, and others with expert guidance on current lgbtq issues, as well as fair and accurate representation. The gmi also consults with entertainment media to ensure stories accurately reflect the community.

    $1,510,675 spent$376,909 earned by the program
    11% of program spending

The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $13,527,068.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.

100 = 20172017 Revenue 100 ($8.0M) Expenses 100 ($7.9M) Net assets 100 ($6.3M)2018 Revenue 243 ($19M) Expenses 123 ($9.7M) Net assets 256 ($16M)2019 Revenue 164 ($13M) Expenses 122 ($9.6M) Net assets 312 ($20M)2020 Revenue 216 ($17M) Expenses 113 ($8.9M) Net assets 446 ($28M)2021 Revenue 311 ($25M) Expenses 139 ($11M) Net assets 667 ($42M)2022 Revenue 233 ($19M) Expenses 185 ($15M) Net assets 697 ($44M)2023 Revenue 316 ($25M) Expenses 269 ($21M) Net assets 778 ($49M)2024 Revenue 171 ($14M) Expenses 286 ($23M) Net assets 678 ($43M)2025 Revenue 155 ($12M) Expenses 260 ($20M) Net assets 564 ($36M)
'17'18'19'20'21'22'23'24'25
Revenue (155)Expenses (260)Net assets (564)

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $30M to $44M (+46%).

$7.3M
$17M
$20M
$30M
$44M
$46M
$52M
$46M
$38M
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2020 2% · 2021 3% · 2022 4%. Grants only. Government contracts and fees sit inside program revenue.

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 9 reported years ran a deficit.

$121k
’17
$9.8M
’18
$3.5M
’19
$8.4M
’20
$14M
’21
$4.0M
’22
$4.1M
’23
−$8.9M
’24
−$8.0M
’25
3.7
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Sarah K Ellis

CEO & president

As listed on its FY2025 Form 990.

'17'18'19'20'21'22'23'24'25
Listed343636403835423537
Joined·+7+6+11+10+5+15+4+5
No longer listed·5671288113
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 27 funders to 63 funders, grant income rose $570k → $15M.

38 of 153 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 62% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of GLAAD INC’s funders (the co-funder graph). Top 30 of 153 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

GLAAD INC has a broad base — no single funder exceeds 29% of grant income, and it takes 3 funders to reach half.

the vertical line marks half of all grant income — 3 funders to its left

65% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GLAAD INC.

29%
largest funder
55%
top three
~7
effective funders

Largest funder’s share by year: 2017 29% · 2018 64% · 2019 47% · 2020 25% · 2021 25% · 2022 18% · 2023 67% — growing more concentrated.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

42% of GLAAD INC's funders are still giving 3 years after their first grant; 54% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

62% of GLAAD INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $13M that is directly attributable, 92% of it comes from funders outside New York, across 26 states.

ME
NH
WA
IL
WI
MI
NY
MA
SD
IA
IN
OH
NJ
CT
RI
CA
UT
CO
MD
DE
KS
NC
DC
GA
TX
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
New York out of state home

Funder states come from each funder’s own filing. $22M arriving through sponsors registered in 18 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Government funding GLAAD INC receives

Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $8k on record.

Federal$8k
grants $8kcontracts $0
19
20
Top agencies
  • Department of State$8k

Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.

Organizations like GLAAD INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New York

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

66% of spending goes to programs.

Program 66%Management 6%Fundraising 28%

Governance

25
board members
92%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

72%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 37 states

AK
ME
NH
WA
ND
MN
IL
WI
MI
NY
OR
NV
OH
PA
NJ
CT
RI
CA
UT
CO
KY
WV
VA
MD
NM
KS
AR
TN
NC
SC
HI
OK
LA
MS
AL
GA
FL

Screen this organization

A dated, signed PDF of the compliance screen for GLAAD INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds GLAAD INC?
GLAAD INC (New York) receives grants from 153 organizations whose IRS filings report $35,685,245 to it, the largest being The Chicago Community Trust ($10,190,258). 82 of them have funded it in more than one year, and 62% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does GLAAD INC have?
IRS filings report 153 organizations giving $35,685,245 in grants to GLAAD INC, 82 of which have funded it in more than one year.
Who is the largest funder of GLAAD INC?
The Chicago Community Trust is the largest funder on record, with $10,190,258 in grants. The full list of funders is on this page.
How can an organization like GLAAD INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Glaad →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 153 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing