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Virginia · Nonprofit

FRIENDS OF HOLLYWOOD CEMETERY

FRIENDS OF HOLLYWOOD CEMETERY (Virginia) receives grants from 48 organizations whose IRS filings report $1,638,591 to it, the largest being THE MARY MORTON PARSONS FOUNDATION ($300,000). 35 of them have funded it in more than one year.

Revenue FY2025
$906k
Funders on record
48
Grants received
$1.6M
Net assets
$690k
35/48 repeat funderspeak grant-dependency 53%
01What it does

What Friends of Hollywood Cemetery does

Mission

Friends of Hollywood Cemetery is organized for charitable and educational purposes including, but not limited to, maintaining, renovating, and preserving the historic sections of hollywood cemetery.

As stated on its FY2025 Form 990.

Program

  1. Maintain, renovate, and preserve the historic sections of hollywood cemetery.

    $591,250 spentof which $591,250 as grants
    100% of program spending

The program described on its FY2025 Form 990. Program spending in total: $591,250.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($472k) Expenses 100 ($293k) Net assets 100 ($894k)2018 Revenue 86 ($406k) Expenses 164 ($482k) Net assets 92 ($819k)2019 Revenue 65 ($308k) Expenses 148 ($435k) Net assets 77 ($692k)2020 Revenue 256 ($1.2M) Expenses 402 ($1.2M) Net assets 81 ($724k)2021 Revenue 125 ($588k) Expenses 257 ($755k) Net assets 62 ($557k)2022 Revenue 234 ($1.1M) Expenses 372 ($1.1M) Net assets 64 ($572k)2023 Revenue 160 ($756k) Expenses 208 ($610k) Net assets 80 ($718k)2024 Revenue 159 ($751k) Expenses 352 ($1.0M) Net assets 49 ($436k)2025 Revenue 192 ($906k) Expenses 222 ($652k) Net assets 77 ($690k)
'17'18'19'20'21'22'23'24'25
Revenue (192)Expenses (222)Net assets (77)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $719k to $439k (−39%).

$894k
$819k
$692k
$724k
$557k
$573k
$719k
$439k
$699k
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

98% of FRIENDS OF HOLLYWOOD CEMETERY’s revenue is contributions — more donation-reliant than the typical peer (88% for the typical peer).

This organization
Typical peer · 4,629 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 9 reported years ran a deficit.

$179k
’17
−$75k
’18
−$127k
’19
$31k
’20
−$167k
’21
$16k
’22
$146k
’23
−$282k
’24
$254k
’25
13
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Board chair

J Mason New

Chairman

As listed on its FY2025 Form 990.

'17'18'19'20'21'22'23'24'25
Listed101010111113131211
Joined·+0+0+1+0+3+0+2+1
No longer listed·00001032
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 11 funders to 19 funders, grant income fell $243k → $136k.

6 of 48 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 21% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of FRIENDS OF HOLLYWOOD CEMETERY’s funders (the co-funder graph). Top 30 of 48 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

FRIENDS OF HOLLYWOOD CEMETERY has a broad base — no single funder exceeds 18% of grant income, and it takes 6 funders to reach half.

the vertical line marks half of all grant income — 6 funders to its left

18%
largest funder
38%
top three
~13
effective funders

Largest funder’s share by year: 2017 62% · 2018 33% · 2019 44% · 2020 24% · 2021 48% · 2022 36% · 2023 25% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

48% of FRIENDS OF HOLLYWOOD CEMETERY's funders are still giving 3 years after their first grant; 73% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

80% of FRIENDS OF HOLLYWOOD CEMETERY's grant income comes from Virginia funders.

NY
PA
CT
MO
VA
NC
TX
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
Virginia out of state home

Funder states come from each funder’s own filing. $338k arriving through sponsors registered in 4 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

FRIENDS OF HOLLYWOOD CEMETERY runs a healthier operating margin than half of the 2,433 environment nonprofits its size.

Operating margin28% · above the median
Months of reserve12.5mo · above the median
Revenue growth (annualized)8% · below the median

this organization peer median middle 50% of peers· 2,433 environment nonprofits $100k–$1M, FY2025

Organizations like FRIENDS OF HOLLYWOOD CEMETERY

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Virginia

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

91% of spending goes to programs.

Program 91%Management 1%Fundraising 8%

Governance

8
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

76%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

VA

Part of a family of 1 related entity

  • Hollywood Cemetery Company · exempt

Screen this organization

A dated, signed PDF of the compliance screen for FRIENDS OF HOLLYWOOD CEMETERY: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds FRIENDS OF HOLLYWOOD CEMETERY?
FRIENDS OF HOLLYWOOD CEMETERY (Virginia) receives grants from 48 organizations whose IRS filings report $1,638,591 to it, the largest being THE MARY MORTON PARSONS FOUNDATION ($300,000). 35 of them have funded it in more than one year.
How many funders does FRIENDS OF HOLLYWOOD CEMETERY have?
IRS filings report 48 organizations giving $1,638,591 in grants to FRIENDS OF HOLLYWOOD CEMETERY, 35 of which have funded it in more than one year.
Who is the largest funder of FRIENDS OF HOLLYWOOD CEMETERY?
THE MARY MORTON PARSONS FOUNDATION is the largest funder on record, with $300,000 in grants. The full list of funders is on this page.
How can an organization like FRIENDS OF HOLLYWOOD CEMETERY find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Virginia. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 48 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing