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New York · Nonprofit

EVERY MOTHER COUNTS

EVERY MOTHER COUNTS (New York) receives grants from 240 organizations whose IRS filings report $16,648,967 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($2,439,527). 97 of them have funded it in more than one year.

Revenue FY2025
$8.6M
Funders on record
240
Grants received
$17M
Net assets
$11M
97/240 repeat funderspeak grant-dependency 44%
01What it does

What Every Mother Counts does

Mission

Every Mother Counts is a nonprofit organization dedicated to making pregnancy and childbirth safe, respectful, and equitable for everyone, everywhere. Motivated by the belief that maternal health is a human right, we advance evidence-based strategies to address the global maternal health crisis and improve maternal health outcomes and the experience of care for all, focusing specifically on supporting community-centered care and workforce development. We do this by raising awareness about the maternal health crisis, investing in community-led solutions, and advocating for critical systems change.

As stated on its FY2025 Form 990.

Programs

  1. Grantmaking in 2025, Every Mother Counts committed grants to community-based organizations working to improve access to safe, respectful, and equitable maternity care in eight core countries (bangladesh, guatemala, haiti, indonesia, kenya, nepal, tanzania, and the united states). Through general operating support grants, emc invests in community-led solutions that expand, strengthen, and diversify the maternity care workforce and advance proven, evidence-based models of care and support through direct service provision. In addition to general operating support grants, emc issued emergency grants to support maternal health-related services in connection with an ongoing emergency or in the immediate aftermath of a disaster, discretionary grants, or one-time support, for maternal health initiatives, and impact scaler grants for maternal health project-specific work.

    $4,424,454 spentof which $3,695,000 as grants
    78% of program spending
  2. Raising awareness & education in 2025, Every Mother Counts raised awareness by engaging 352,182 people through events, campaigns, races, and films that helped shine a spotlight on maternal health. By amplifying the voices and stories of mothers, providers, and advocates, we educate the public about maternal health challenges and solutions around the world. Through compelling storytelling and engaging activities such as our running and fitness events and digital campaigns, we have grown a community of informed supporters and inspired these individuals to become advocates for themselves and others.

    $941,227 spent
    17% of program spending
  3. Policy & advocacy - to move the needle on maternal health outcomes, the organization advocates for systems change. In 2025, the organization supported 23 pieces of legislation at the u.s. Federal level to advance maternal health (including appropriations) and mobilized over 300 advocates through emc's take action campaigns.

    $294,471 spent
    5% of program spending

The 3 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $5,660,152.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($4.5M) Expenses 100 ($3.6M) Net assets 100 ($4.5M)2018 Revenue 78 ($3.5M) Expenses 104 ($3.7M) Net assets 95 ($4.3M)2019 Revenue 97 ($4.4M) Expenses 101 ($3.6M) Net assets 113 ($5.1M)2020 Revenue 194 ($8.8M) Expenses 131 ($4.7M) Net assets 203 ($9.1M)2021 Revenue 183 ($8.3M) Expenses 180 ($6.4M) Net assets 240 ($11M)2022 Revenue 178 ($8.1M) Expenses 217 ($7.7M) Net assets 245 ($11M)2023 Revenue 170 ($7.7M) Expenses 224 ($8.0M) Net assets 238 ($11M)2024 Revenue 148 ($6.7M) Expenses 205 ($7.3M) Net assets 223 ($10M)2025 Revenue 190 ($8.6M) Expenses 219 ($7.8M) Net assets 242 ($11M)
'17'18'19'20'21'22'23'24'25
Revenue (190)Expenses (219)Net assets (242)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2019 to 2020, from $5.5M to $9.8M (+78%).

$4.8M
$4.5M
$5.5M
$9.8M
$12M
$12M
$12M
$11M
$11M
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2021 3%. Grants only. Government contracts and fees sit inside program revenue.

98% of EVERY MOTHER COUNTS’s revenue is contributions — more reliant on donations than three-quarters of its peers (51% for the typical peer).

This organization
Typical peer · 8,632 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 9 reported years ran a deficit.

$962k
’17
−$156k
’18
$784k
’19
$4.1M
’20
$1.9M
’21
$337k
’22
−$280k
’23
−$620k
’24
$801k
’25
1.0
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

'17'18'19'20'21'22'23'24'25
Listed121416161716161919
Joined·+3+6+4+5+3+4+7+1
No longer listed·14444441
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 44 funders to 85 funders, grant income rose $654k → $2.8M.

36 of 240 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 46% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of EVERY MOTHER COUNTS’s funders (the co-funder graph). Top 30 of 240 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

EVERY MOTHER COUNTS has a broad base — no single funder exceeds 15% of grant income, and it takes 10 funders to reach half.

the vertical line marks half of all grant income — 10 funders to its left

49% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund EVERY MOTHER COUNTS.

15%
largest funder
25%
top three
~23
effective funders

Largest funder’s share by year: 2017 18% · 2018 49% · 2019 14% · 2020 17% · 2021 11% · 2022 23% · 2023 20% — growing more concentrated.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

33% of EVERY MOTHER COUNTS's funders are still giving 3 years after their first grant; 40% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

EVERY MOTHER COUNTS draws 67% of its grant income from funders outside New York, across 32 states in all.

WA
ID
MT
MN
IL
WI
MI
NY
MA
OR
NV
WY
OH
PA
NJ
CT
RI
CA
CO
MO
KY
VA
MD
DE
TN
NC
HI
LA
AL
GA
TX
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
New York out of state home

Funder states come from each funder’s own filing. $7.7M arriving through sponsors registered in 18 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

EVERY MOTHER COUNTS runs a healthier operating margin than half of the 5,002 health nonprofits its size.

Operating margin9% · above the median
Months of reserve1.0mo · bottom quartile
Revenue growth (annualized)8% · above the median

this organization peer median middle 50% of peers· 5,002 health nonprofits $1M–$10M, FY2025

Organizations like EVERY MOTHER COUNTS

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New York

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

72% of spending goes to programs.

Program 72%Management 12%Fundraising 16%

Governance

12
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

88%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 28 states

NH
MN
IL
WI
MI
NY
MA
OR
PA
NJ
RI
CA
UT
KY
WV
VA
MD
NM
KS
AR
TN
NC
SC
HI
MS
AL
GA
FL

Screen this organization

A dated, signed PDF of the compliance screen for EVERY MOTHER COUNTS: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds EVERY MOTHER COUNTS?
EVERY MOTHER COUNTS (New York) receives grants from 240 organizations whose IRS filings report $16,648,967 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($2,439,527). 97 of them have funded it in more than one year.
How many funders does EVERY MOTHER COUNTS have?
IRS filings report 240 organizations giving $16,648,967 in grants to EVERY MOTHER COUNTS, 97 of which have funded it in more than one year.
Who is the largest funder of EVERY MOTHER COUNTS?
FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $2,439,527 in grants. The full list of funders is on this page.
How can an organization like EVERY MOTHER COUNTS find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 240 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing