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California · Nonprofit

CONSUMER WATCHDOG

CONSUMER WATCHDOG (California) receives grants from 23 organizations whose IRS filings report $5,224,511 to it, the largest being SUSTAINABLE MARKETS FOUNDATION ($1,785,500). 16 of them have funded it in more than one year.

Revenue FY2024
$5.9M
Funders on record
23
Grants received
$5.2M
Net assets
$4.0M
16/23 repeat funderspeak grant-dependency 30%
01What it does

What Consumer Watchdog does

Mission

To conduct educational and research activities and litigation on consumer and public interest issues including, without limitation, issues affecting consumer protection and government reform; and to make said research available to the public.

As stated on its FY2024 Form 990.

Programs

  1. In 2024, cwd issued 90 news releases and generated approximately 2000 news stories on these topics that appeared on state and national television and radio programs, and in print and online news outlets.litigation -- Consumer Watchdog (cwd) works to protect consumers in the courts and before administrative agencies. Cwd litigated to protect consumer access to the health care and insurance benefits they are promised, prevent insurance companies from violating consumer protection laws, ensure transparency in government, and return illegal insurance overcharges. In 2024, cwd's interventions at the california department of insurance to prevent excessive insurance rate increases by auto and home insurance companies saved consumers $1 billion on home and auto insurance. Cwd also challenged home insurance companies' failure to give homeowners rate relief for taking steps to protect their homes from wildfire, and auto insurance company practices making it harder for good drivers to obtain coverage. Cwd testified at multiple workshops at the department of insurance to expose loopholes and consumer harms in proposed regulations regarding the use of black box wildfire models and reinsurance…

    $3,631,205 spent$4,028,528 earned by the program
    67% of program spending
  2. Energy reform -- Consumer Watchdog (cwd) investigates the regulation of companies generating fossil fuels and pollution, advocates to improve oversight of the oil, gas, and utility industries, and fights for reliable, affordable, and clean energy. In 2024, cwd educated the public about the need to limit fossil fuel supplies in the fight against climate change, including curbing oil drilling. Cwd conducted extensive research showing oil refiners' profits are consistently higher in california than across the nation, advocated for regulations imposing a price-gouging penalty on refiners, and supported successful legislation mandating refiners maintain a minimum gasoline supply to stabilize prices. Cwd backed successful legislation to close 800 active oil wells in los angeles this decade and helped stop a referendum challenging a new ban on community oil drilling. Cwd published quarterly updates to its online map documenting the extent of oil and gas well permitting in the state of california, maintaining public pressure for an end to new extraction permits and a health and safety buffer between homes and wells. Cwd backed polluter pays legislation to hold oil companies responsible…

    $740,999 spent
    14% of program spending
  3. Healthcare & insurance reform -- Consumer Watchdog (cwd) fights to protect consumers from home, auto and health insurance abuses, to improve patient safety and accountability in the health care system, and for universally accessible and affordable health care. In 2024 cwd organized patients who have been harmed by medical negligence to share their stories and advocate for improved accountability for doctors before the legislature and medical board of california. Cwd organized families harmed by the maternal mortality crisis and grew community health fairs focused on maternal health awareness. Cwd works to enforce and protect california's insurance reform proposition 103, which regulates auto, homeowners and small business insurance. Cwd educated the public, news media and policymakers about rate savings and consumer protections under prop 103, insurance industry profitability in the state, and fought regulations by the state's top regulator that roll back accountability at the insurance industry's behest. Cwd advocated for legislation to require insurance companies to cover homeowners who do wildfire mitigation as a response to the growing homeowners insurance crisis.

    $614,226 spent
    11% of program spending
  4. Privacy, corporate accountability & political reform -- Consumer Watchdog (cwd) educates the public about issues related to consumer rights, privacy, technology and political reform, and researches and informs the public about corporate involvement in the political process. In 2024, cwd advocated at the state privacy agency for strong regulations to combat unfair decision-making and bias by automated decision-making and ai. Cwd issued three new privacy reports on tracking and collection of consumer data, including "surveillance price gouging," which exposed the growing practice of consumers being charged different prices based on surveillance. Cwd researched and exposed the conflicts of interest created by corporate campaign contributions to politicians across our program areas.

    $446,570 spent
    8% of program spending

The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $5,433,000.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($2.7M) Expenses 100 ($2.8M) Net assets 100 ($4.0M)2018 Revenue 118 ($3.2M) Expenses 112 ($3.2M) Net assets 102 ($4.0M)2019 Revenue 175 ($4.8M) Expenses 124 ($3.5M) Net assets 134 ($5.3M)2020 Revenue 96 ($2.6M) Expenses 128 ($3.6M) Net assets 108 ($4.3M)2021 Revenue 156 ($4.3M) Expenses 135 ($3.8M) Net assets 119 ($4.7M)2022 Revenue 137 ($3.7M) Expenses 143 ($4.1M) Net assets 111 ($4.4M)2023 Revenue 125 ($3.4M) Expenses 142 ($4.0M) Net assets 96 ($3.8M)2024 Revenue 215 ($5.9M) Expenses 202 ($5.7M) Net assets 100 ($4.0M)
'17'18'19'20'21'22'23'24
Revenue (215)Expenses (202)Net assets (100)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2018 to 2019, from $4.3M to $5.5M (+30%).

$4.1M
$4.3M
$5.5M
$4.6M
$5.0M
$5.4M
$4.5M
$5.3M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2020 9% · 2021 11%. Grants only. Government contracts and fees sit inside program revenue.

29% of CONSUMER WATCHDOG’s revenue is contributions — about as donation-reliant as the typical peer (88% for the typical peer).

This organization
Typical peer · 1,090 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 8 reported years ran a deficit.

−$96k
’17
$60k
’18
$1.3M
’19
−$1.0M
’20
$448k
’21
−$311k
’22
−$588k
’23
$150k
’24
7.9
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Carmen Balber

Executive director

As listed on its FY2024 Form 990.

'17'18'19'20'21'22'23'24
Listed911109991110
Joined·+3+0+0+1+0+2+0
No longer listed·1111001
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 5 funders to 11 funders, grant income rose $137k → $1.0M.

10 of 23 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 23% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of CONSUMER WATCHDOG’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

CONSUMER WATCHDOG leans on a few funders — its largest provides 34% of grant income and the top three 66%; half comes from just 2 funders.

the vertical line marks half of all grant income — 2 funders to its left

71% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund CONSUMER WATCHDOG.

34%
largest funder
66%
top three
~5
effective funders

Largest funder’s share by year: 2017 73% · 2018 33% · 2019 38% · 2020 46% · 2021 41% · 2022 64% · 2023 39% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

53% of CONSUMER WATCHDOG's funders are still giving 3 years after their first grant; 70% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

55% of CONSUMER WATCHDOG's grant income comes from California funders.

NY
CA
DE

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
California out of state home

Funder states come from each funder’s own filing. $1.2M arriving through sponsors registered in 7 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

CONSUMER WATCHDOG is better cushioned than half of the 1,003 public benefit nonprofits its size.

Operating margin3% · below the median
Months of reserve7.9mo · above the median
Revenue growth (annualized)12% · above the median

this organization peer median middle 50% of peers· 1,003 public benefit nonprofits $1M–$10M, FY2024

Organizations like CONSUMER WATCHDOG

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In California

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

95% of spending goes to programs.

Program 95%Management 4%Fundraising 1%

Governance

5
board members
80%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

88%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

CA

Part of a family of 1 related entity

  • Consumer Watchdog Campaign · exempt

Screen this organization

A dated, signed PDF of the compliance screen for CONSUMER WATCHDOG: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds CONSUMER WATCHDOG?
CONSUMER WATCHDOG (California) receives grants from 23 organizations whose IRS filings report $5,224,511 to it, the largest being SUSTAINABLE MARKETS FOUNDATION ($1,785,500). 16 of them have funded it in more than one year.
How many funders does CONSUMER WATCHDOG have?
IRS filings report 23 organizations giving $5,224,511 in grants to CONSUMER WATCHDOG, 16 of which have funded it in more than one year.
Who is the largest funder of CONSUMER WATCHDOG?
SUSTAINABLE MARKETS FOUNDATION is the largest funder on record, with $1,785,500 in grants. The full list of funders is on this page.
How can an organization like CONSUMER WATCHDOG find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 23 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing