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New York · Nonprofit

BIG APPLE GREETER INC

BIG APPLE GREETER INC (New York) receives grants from 13 organizations whose IRS filings report $156,230 to it, the largest being DONOR ADVISED CHARITABLE GIVING INC ($52,800). 8 of them have funded it in more than one year, and 82% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2025
$160k
Funders on record
13
Grants received
$156k
Net assets
$61k
8/13 repeat funderspeak grant-dependency 14%
01What it does

What Big Apple Greeter Inc does

Mission

The purpose of the organization is to enhance new york city's worldwide image and enrich the new york experience, with a goal of bolstering tourism and fostering economic development.

As stated on its FY2025 Form 990.

Program

  1. Connecting visitors with knowledgeable and enthusiastic greeters who volunteer their time to provide a warm welcome and introduction to more than 100 neighborhoods throughout new york city. The organization builds bridges between people and cultures and promotes cross-cultural understanding. Greeters welcome visitors from all over the world, and visitors go home with a better appreciation of the diversity of new yorkers and all americans.

    $81,088 spent
    100% of program spending

The program described on its FY2024 Form 990. Program spending in total: $81,088.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($129k) Expenses 100 ($184k) Net assets 100 ($47k)2018 Revenue 136 ($176k) Expenses 100 ($183k) Net assets 84 ($39k)2019 Revenue 156 ($201k) Expenses 94 ($173k) Net assets 144 ($67k)2020 Revenue 132 ($171k) Expenses 89 ($165k) Net assets 157 ($73k)2021 Revenue 137 ($177k) Expenses 89 ($163k) Net assets 188 ($88k)2022 Revenue 119 ($154k) Expenses 91 ($168k) Net assets 158 ($74k)2023 Revenue 116 ($150k) Expenses 93 ($171k) Net assets 113 ($53k)2024 Revenue 143 ($184k) Expenses 94 ($172k) Net assets 138 ($64k)2025 Revenue 124 ($160k) Expenses 89 ($164k) Net assets 130 ($61k)
'17'18'19'20'21'22'23'24'25
Revenue (124)Expenses (89)Net assets (130)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $108k to $82k (−24%).

$74k
$71k
$89k
$89k
$108k
$82k
$67k
$81k
$64k
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 19% · 2018 15% · 2019 8% · 2020 12% · 2021 40% · 2022 12% · 2023 10% · 2024 11% · 2025 46%. Grants only. Government contracts and fees sit inside program revenue.

100% of BIG APPLE GREETER INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (62% for the typical peer).

This organization
Typical peer · 12,439 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 5 of the last 9 reported years ran a deficit.

−$55k
’17
−$7k
’18
$28k
’19
$6k
’20
$14k
’21
−$14k
’22
−$21k
’23
$12k
’24
−$4k
’25
2.8
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Alicia Pierro

Secretary & executive director

As listed on its FY2025 Form 990.

'17'18'19'20'21'22'23'24'25
Listed313024232322202023
Joined·+2+4+0+0+1+0+1+4
No longer listed·310102211
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 3 funders to 4 funders, grant income fell $13k → $12k.

6 of 13 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 82% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

Left out of every figure on this page: $30k from 2 payers (the payer shares this organization's board, largest New York City Tourism Conventions Inc). These are real filings, and they are not money BIG APPLE GREETER INC raised.

From the IRS filings of BIG APPLE GREETER INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

BIG APPLE GREETER INC leans on a few funders — its largest provides 34% of grant income and the top three 70%; half comes from just 2 funders.

the vertical line marks half of all grant income — 2 funders to its left

82% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund BIG APPLE GREETER INC.

34%
largest funder
70%
top three
~5
effective funders

Largest funder’s share by year: 2017 48% · 2018 33% · 2019 97% · 2020 61% · 2021 57% · 2022 78% · 2023 49% — broadly stable.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

44% of BIG APPLE GREETER INC's funders are still giving 3 years after their first grant; 62% give in more than one year at all.

first grant+1y+2y+3y+4y+5y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

82% of BIG APPLE GREETER INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $28k that is directly attributable, 52% of it comes from New York funders.

NY
IA
NJ
CA
DC

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
New York out of state home

Funder states come from each funder’s own filing. $128k arriving through sponsors registered in 5 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

BIG APPLE GREETER INC's revenue grew 24% between 2017 and 2025.

Operating margin−2% · below the median
Months of reserve2.8mo · bottom quartile
Revenue growth (annualized)3% · below the median

this organization peer median middle 50% of peers· 7,175 community improvement nonprofits $100k–$1M, FY2025

Organizations like BIG APPLE GREETER INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New York

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

50% of spending goes to programs.

Program 50%Management 26%Fundraising 24%

Governance

23
board members
96%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990–Audited financials

Public support

100%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

NY

Screen this organization

A dated, signed PDF of the compliance screen for BIG APPLE GREETER INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds BIG APPLE GREETER INC?
BIG APPLE GREETER INC (New York) receives grants from 13 organizations whose IRS filings report $156,230 to it, the largest being DONOR ADVISED CHARITABLE GIVING INC ($52,800). 8 of them have funded it in more than one year, and 82% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does BIG APPLE GREETER INC have?
IRS filings report 13 organizations giving $156,230 in grants to BIG APPLE GREETER INC, 8 of which have funded it in more than one year.
Who is the largest funder of BIG APPLE GREETER INC?
DONOR ADVISED CHARITABLE GIVING INC is the largest funder on record, with $52,800 in grants. The full list of funders is on this page.
How can an organization like BIG APPLE GREETER INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Big Apple Greeter →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 13 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing