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Truth Initiative Foundation

Truth initiative's mission is to achieve a culture where young people reject smoking, vaping, and nicotine.

$1.3M
Granted FY2025still arriving
24
Grants FY2025still arriving
13
States reached
$752k
Largest
01What it funds
01100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2025.

Health$12MEducation$2.8MCivil Rights$1.1MYouth Development$593kEnvironment$357kPublic Benefit$350kArts & Culture$67kScience & Tech$55kOther$0
02FY2025 · 24 grants

Where the money goes

Grants by size, and the largest recipients.

How this is measured
The 24 grants below total $1,313,652, the rows itemized in this filing. The $1,347,753 headline is the total grant expense on the return; the other $34,101 is giving the schedule does not break out (grants under the $5,000 itemization floor, grants to individuals, grants on other schedules). Every figure below describes the itemized rows only.

By grant size · FY2025

  • Under $10k8 grants · $57k
  • $10k–50k13 grants · $255k
  • $50k–250k2 grants · $250k
  • $250k+1 grant · $752k
$14,476
Median grant
13
States reached
$676M
Total assets
Largest grants
RecipientAmount
CAMPAIGN FOR TOBACCO FREE KIDS$751,663
TOBACCO FREE PORTFOLIOS FOUNDATION$200,000
CAPITAL PRIDE ALLIANCE INC$50,000
FAMILY OFFICE UNIVERSITY NETWORK$40,000
MINDFUL PHILANTHROPY$25,000
1640 SOCIETY$25,000
PLANNED PARENTHOOD OF METROPOLITAN WASHINGTON DC INC$25,000
LATIN AMERICAN YOUTH CENTER INC$24,948
NATIONAL CAPITAL COALITION TO PREVENT UNDERAGE DRINKING$23,331
BET MEDIA GROUP (PARAMOUNT GLOBAL)$15,000
RESCUE THE BEHAVIOR CHANGE AGENCY$15,000
ROGER WILLIAMS UNIVERSITY$14,476
UNIVERSITY OF CALIFORNIA SAN FRANCISCO$13,866
SOCIETY FOR RESEARCH ON NICOTINE AND TOBACCO$12,000
MANHATTAN COLLEGE$11,268
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY18–25, $138k) land where the poverty rate runs at 13%, against an area that typically sits at 11%. 100% of those dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 11%YOUNG PEOPLE IN RECOVERY: $56k → 12%YOUNG PEOPLE IN RECOVERY: $17k → 12%CAPITAL PRIDE ALLIANCE INC: $50k → 14%YWCA USA: $15k → 14%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.

Which US states its grants reach

VT
NH
WA
ID
MT
ND
IL
WI
MI
NY
MA
OR
NV
IA
IN
OH
PA
NJ
CT
RI
CA
UT
CO
NE
MO
KY
WV
VA
MD
DE
AZ
NM
KS
TN
NC
SC
DC
HI
OK
LA
MS
AL
GA
TX
FL
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

78%of every dollar goes to organizations it has funded before.
$13M · 74 repeat orgs$3.6M to everyone else

Grantees it renews have grown median revenue +26% since the first grant, against +14% for those funded once.

74 repeat relationships: 10 still active in FY2025, 64 since wound down; 13 grantees were first funded in FY2025 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

74
105

Total granted

$13M
$3.4M

Median revenue growth · since first grant

+26%
+14%

Still filing today

61%
44%

New vs renewed · share of each year

In FY2025, 78% of grant dollars renewed an existing relationship; $280k went to new ones.

50%100%’17’18’19’20’21’22’23’24’25
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22’23’24’25
EducationHealthCivil RightsYouth DevelopmentPhilanthropyArts & CultureOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • CF
    CAMPAIGN FOR TOBACCO-FREE KIDS
    9× · 2017–2025 · $7.6M · revenue +206%
  • AN
    American Nonsmokers Rights Foundation
    4× · 2017–2020 · $666k · revenue +36%
  • BC
    BREATHE CALIFORNIA SACRAMENTO REGION
    5× · 2017–2021 · $357k · revenue +105%

Funded once

  • UNIVERSITY OF CALIFORNIA SAN FRANCISCO FOUNDATION
    one grant, 2018 · $2.0M · revenue -9%
  • AP
    Asian Pacific Partners for Empowerment Advocacy and Leadershipgraduated
    one grant, 2017 · $124k · revenue +30%
  • JOHNS HOPKINS UNIVERSITYgraduated
    one grant, 2017 · $79k · revenue +64%
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
University of New Haven

The University of New Haven is a student-centered comprehensive university with an emphasis on excellence in liberal arts and professional education. Our mission is to prepare our students to lead purposeful and fulfilling lives in a…

Education
2
Manhattanville University

To educate students to be ethical and socially responsible leaders in a global community.

Education
3
Lehigh University

The university's goal in the coming decade is to advance learning through the integration of teaching, research and service to others. the core of this goal is to prepare graduates to engage with the world and lead lives of meaning. to do…

Education
4
Augustana College

Rooted in the liberal arts & sciences & lutheran expression of the christian faith, & is committed to offering a challenging education that develops qualities of mind, spirit, & body necessary for a rewarding life of leadership & service…

Education
5
Northeast College of Health Sciences

Northeast college of health sciences (the college) is committed to academic excellence, leadership, and professional best practices in the health sciences.

Education
6
Boston Architectural College

The bac is committed to provide excellence in design education grounded in practice and accessible to diverse communities.

—
7
Massachusetts Institute of Technology

The mission of mit is to advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century.

Education
8
Furman University

The primary mission of furman as a liberal arts institution is to provide a distinctive education in fine arts, humanities, social sciences, mathematics and the sciences, as well as selected professional disciplines.

Education
9
National Association of College and University Attorneys

To advance the practice of higher education attorneys for the benefit of the institutions they serve.

—
10
Columbia College

Columbia college improves lives by providing quality education to both traditional and nontraditional students, helping them achieve their true potential.

Education
11
Columbia College Chicago

The organization's mission is to educate students for creative occupations in diverse fields of arts and media.

Education
12
Wilson College

Wilson college empowers students to be confident and critical thinkers, creative visionaries, effective communicators, honorable leaders, and agents of justice.

Education
How this is measured
The grantee most central to the portfolio’s shape is Northeastern University; the most unlike its peers is Colorado Northwestern Community College Foundation. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

106 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 106 of the 195 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

2
Load-bearing (≥25% of a budget)
10
Early backer (in before they grew)
103/106
Grantees still filing
73/106
Grew since first funded

Where the money sits, by cause and then by grantee

CAMPAIGN FOR TOBACCO-FREE KIDS: $7,605,763 · HealthCAMPAIGN FOR TOBACCO-FREE KIDSTOBACCO FREE PORTFOLIOS FOUNDATION: $1,000,000 · HealthTOBACCO FREE PORTFOLIOS FOUNDATIONBREATHE CALIFORNIA SACRAMENTO REGION: $356,743 · Health+14 more: $880,334 · Health+14 moreUNIVERSITY OF CALIFORNIA SAN FRANCISCO FOUNDATION: $2,000,000 · EducationUNIVERSITY OF CALI…The George Washington University: $121,181 · Education+43 more: $618,651 · Education+43 moreUNIVERSITY OF CALIFORNIA SAN FRANCISCO: $778,707 · OtherUNIVERSITY OF CAL…+118 more: $1,800,995 · Other+118 moreAmerican Nonsmokers Rights Foundation: $666,035 · Civil RightsNAACP EMPOWERMENT PROGRAMS INC: $116,310 · Civil RightsHUMAN RIGHTS CAMPAIGN FOUNDATION: $85,000 · Civil RightsYOUNG INVINCIBLES: $75,000 · Civil Rights+1 more: $10,000 · Civil RightsGirl Scout Council of the Nation's Capital: $324,130 · Youth DevelopmentLATIN AMERICAN YOUTH CENTER: $24,948 · Youth DevelopmentGIRL SCOUTS OF EASTERN MASSACHUSETTS INC: $20,000 · Youth Development+2 more: $21,167 · Youth DevelopmentBROWN UNIVERSITY: $320,195 · Community ImprovementSOCIETY FOR HUMAN RESOURCE MANAGEMENT: $19,500 · Community ImprovementEFFIE WORLDWIDE INC: $18,500 · Community ImprovementParents Against Vaping E-Cigarettes Inc: $260,000 · Public Benefit
Health$9,842,840Education$2,739,832Other$2,579,702Civil Rights$952,345Youth Development$390,245Community Improvement$358,195Public Benefit$260,000

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetCAMPAIGN FOR TOBACCO-FREE KIDS: $7,605,763 over 9y, 6.5% of budgetUNIVERSITY OF CALIFORNIA SAN FRANCISCO FOUNDATION: $2,000,000 over 1y, 0.3% of budgetTOBACCO FREE PORTFOLIOS FOUNDATION: $1,000,000 over 6y, 73% of budgetAmerican Nonsmokers Rights Foundation: $666,035 over 4y, 6.4% of budgetBREATHE CALIFORNIA SACRAMENTO REGION: $356,743 over 5y, 13% of budgetGirl Scout Council of the Nation's Capital: $324,130 over 5y, 0.6% of budgetBROWN UNIVERSITY: $320,195 over 4y, 0.0% of budgetParents Against Vaping E-Cigarettes Inc: $260,000 over 4y, 73% of budgetPARTNERSHIP TO END ADDICTION: $174,253 over 2y, 1.3% of budgetMOBILIZE RECOVERY: $135,000 over 3y, 16% of budgetAsian Pacific Partners for Empowerment Advocacy and Leadership: $124,078 over 1y, 16% of budgetThe George Washington University: $121,181 over 4y, 0.0% of budgetNAACP EMPOWERMENT PROGRAMS INC: $116,310 over 3y, 0.2% of budgetNATIONAL NETWORK OF PUBLIC HEALTH INSTITUTES INC: $100,000 over 2y, 0.4% of budgetHUMAN RIGHTS CAMPAIGN FOUNDATION: $85,000 over 2y, 0.3% of budgetJOHNS HOPKINS UNIVERSITY: $78,728 over 1y, 0.0% of budgetAMERICAN ACADEMY OF PEDIATRICS: $75,011 over 1y, 0.1% of budgetYOUNG INVINCIBLES: $75,000 over 2y, 1.1% of budgetYOUNG PEOPLE IN RECOVERY: $72,960 over 2y, 2.5% of budgetNATIONAL COUNCIL FOR BEHAVIORAL HEALTH: $61,655 over 2y, 0.0% of budgetSOCIETY FOR RESEARCH ON NICOTINE AND TOBACCO INC: $61,000 over 5y, 1.3% of budgetBATTELLE MEMORIAL INSTITUTE: $55,057 over 2y, 0.0% of budgetTHE WYMAN CENTER: $50,925 over 1y, 0.7% of budgetCAPITAL PRIDE ALLIANCE INC: $50,000 over 1y, 0.4% of budgetParents Against Vaping E-Cigarettes Action Fund Inc: $50,000 over 2y, 6.2% of budgetFamily Office University Network: $40,000 over 1y, 14% of budgetNORTHEASTERN UNIVERSITY: $39,736 over 1y, 0.0% of budgetMINDFUL PHILANTHROPY INC: $25,000 over 1y, 0.9% of budgetINDEPENDENT SECTOR: $25,000 over 1y, 0.2% of budgetPLANNED PARENTHOOD OF METROPOLITAN WASHINGTON DC INC: $25,000 over 1y, 0.1% of budgetNATIONAL FOUNDATION FOR THE CENTERS FOR DISEASE CONTROL AND PREVENTION INC: $25,000 over 1y, 0.0% of budgetLATIN AMERICAN YOUTH CENTER: $24,948 over 1y, 0.1% of budgetADVOCATES FOR YOUTH: $24,650 over 3y, 0.1% of budgetNATL CAPITAL COALITION TO PREVENT: $23,331 over 1y, 3.2% of budgetGIRL SCOUTS OF EASTERN MASSACHUSETTS INC: $20,000 over 2y, 0.1% of budgetBRENAU UNIVERSITY INC: $20,000 over 2y, 0.0% of budgetNATIONAL COALITION ON HEALTH CARE: $20,000 over 1y, 1.8% of budgetACTION ON SMOKING AND HEALTH: $20,000 over 1y, 3.4% of budgetCOPPIN STATE UNIVERSITY DEVELOPMENT FOUNDATION INC: $19,999 over 3y, 0.2% of budgetMILLS COLLEGE: $19,872 over 3y, 0.0% of budgetThe Research Foundation for The State University of New York: $19,659 over 2y, 0.0% of budgetSOCIETY FOR HUMAN RESOURCE MANAGEMENT: $19,500 over 1y, 0.0% of budgetWEST VIRGINIA STATE UNIVERSITY RESEARCH & DEVELOPMENT CORPORATION: $19,048 over 2y, 0.1% of budgetNOTRE DAME COLLEGE: $18,950 over 2y, 0.0% of budgetSAN JUAN COLLEGE RETIREE HEALTH TRUST: $18,727 over 2y, 0.8% of budgetEFFIE WORLDWIDE INC: $18,500 over 2y, 0.2% of budgetKNOXVILLE LEADERSHIP FOUNDATION INC: $18,000 over 1y, 0.4% of budgetSALEM ACADEMY AND COLLEGE: $17,814 over 2y, 0.0% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

Foundation for California Community CollegesCA44.7× affinity21 shared granteesties to 11 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: Foundation for California Community Colleges · American Association of Community Colleges · National Collegiate Athletic Association · Educational Credit Management Corporation · Jobs for the Future Inc · Strada Education Foundation Inc · Folds of Honor Foundation · John Burton Advocates for Youth · Achieving the Dream Inc · I Car Education Foundation · Michael & Susan Dell Foundation · American Association of Colleges and Universities

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Truth Initiative Foundation funds: left to right is the share of its income from government, bottom to top the share from Truth Initiative Foundation. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 20%6%25%56%100%funder's share of their income ↑0%25%50%75%100%share of the org’s income from government →median 7%
  • Johns Hopkins University: 12% of income from government
  • Northeastern University: 7% of income from government
  • Bay Path University: 3% of income from government
  • The Trustees of Mount Holyoke College: 1% of income from government
no gov moneyreceives it· size = income
2get no government money at all
22report government grants on their 990 we could not trace to a source (not plotted)
0rely on government for over half their income
typical government reliance, FY20–25
How this is measured
Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 195 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990 e-file return for fiscal year 2025, released 2025. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

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