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The Newell Brands Charitable Foundation at a glance

· Private foundation

The Newell Brands Charitable Foundation

Its FY2024 filing reports that it accepted unsolicited grant applications.

$176k
Granted FY2024still arriving
19
Grants FY2024still arriving
11
States reached
$15k
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
05Through PlinthRead
01What it funds
0199% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2018 to 2024.

Recreation & Sports$599kEmployment$300kFood & Nutrition$283kHuman Services$221kPublic Safety & Disaster$178kYouth Development$156kEducation$143kInternational$104kOther$0
02FY2024 · 19 grants

Where the money goes

Grants by size, and the largest recipients.

By grant size · FY2024

  • Under $10k9 grants · $51k
  • $10k–50k10 grants · $125k
$10,000
Median grant
11
States reached
$257k
Total assets
Largest grants
RecipientAmount
NORTHWEST ARKANSAS CHILDREN'S SHELTER$15,000
ATLANTA COMMUNITY FOOD BANK$15,000
CHILDREN'S ADVOCACY CENTER$15,000
ANGELS AND SPARROWS SOUP KITCHEN INC$15,000
CHILDREN'S HEALTHCARE OF ATLANTA$15,000
LIFELINE ANIMAL PROJECT$10,000
KANSAS FOOD BANK WAREHOUSE$10,000
EMPTY STOCKING FUND$10,000
KIDS OF THE COMMUNITY$10,000
FIRST DAY SHOE FUND$10,000
ATLANTA UNION MISSION CORPORATION$7,500
SECOND HARVEST FOOD BANK OF EAST TENNESSEE$7,500
FOOD BANK OF WESTERN MASSACHUSETTS$7,500
SUNLIGHT CHILDRENS SERVICES$6,000
SAVE THE CHILDREN FEDERATION$5,489
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY18–24, $243k) land where the poverty rate runs at 11%, against an area that typically sits at 10%. 55% of those dollars go to grantees based in above-average-need neighborhoods. Its grants spread fairly evenly across need levels.

area typical 10%ROCK'N OUR DISABILITIES FOUNDATION: $3k → 14%NORTHWEST ARKANSAS CHILDREN'S SHELTER INC: $15k → 8%HELPING ABUSED NEGLECTED DISADVANTAGED YOUTH (HANDY): $10k → 13%FILL A HEART 4 KIDS: $10k → 8%AMERICAN NATIONAL RED CROSS: $40k → 6%NORTHWEST ARKANSAS CHILDREN'S SHELTER INC: $15k → 8%HELPING ABUSED NEGLECTED DISADVANTAGED YOUTH (HANDY): $5k → 13%FILL A HEART 4 KIDS: $8k → 8%NORTHWEST ARKANSAS CHILDREN'S SHELTER: $15k → 8%NORTHWEST ARKANSAS CHILDREN'S SHELTER: $8k → 8%FIRST DAY SHOE FUND: $10k → 12%AMERICAN RED CROSS: $78k → 14%AMERICAN RED CROSS: $15k → 14%AMERICAN NATIONAL RED CROSS: $5k → 14%ATLANTA UNION MISSION CORPORATION: $8k → 13%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.

Which US states its grants reach

IL
MI
NY
MA
IN
OH
NJ
CT
CA
MO
VA
DE
KS
AR
TN
NC
DC
GA
TX
FL
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

61%of every dollar goes to organizations it has funded before.
$1.4M · 26 repeat orgs$903k to everyone else

Grantees it renews have grown median revenue +5% since the first grant, against -9% for those funded once.

26 repeat relationships: 11 still active in FY2024, 15 since wound down; 8 grantees were first funded in FY2024 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

26
64

Total granted

$1.4M
$828k

Median revenue growth · since first grant

+5%
-9%

Still filing today

81%
56%

New vs renewed · share of each year

In FY2024, 57% of grant dollars renewed an existing relationship; $75k went to new ones.

50%100%’18’19’20’21’22’23’24
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’18’19’20’21’22’23’24
Human ServicesFood & NutritionHealthAnimalsYouth DevelopmentRecreation & SportsOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • AN
    American National Red Cross & Its Constituent Chapters and Branches
    4× · 2018–2024 · $138k · revenue +9%
  • AS
    ANGELS & SPARROWS SOUP KITCHEN INC
    5× · 2020–2024 · $58k · revenue +59%
  • SHARE OUR STRENGTH
    3× · 2022–2024 · $55k · revenue +5%

Funded once

  • NB
    NEWELL BRANDS COMMUNITY FUND INC
    one grant, 2020 · $270k · 73% of their budget
  • JA
    JUNIOR ACHIEVEMENT OF GEORGIA DISCOVERY CENTER INC
    one grant, 2018 · $50k · revenue -4%
  • RW
    ROBERT W WOODRUFF ARTS CENTER INCgraduated
    one grant, 2020 · $25k · revenue +62%
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
The Food Bank for Central & Northeast Missouri

The food bank for central & northeast missouri is a regional disaster and hunger relief network that acquires and distributes millions of meals each year to help neighbors get the food they need to thrive. (continued on schedule o)the…

Food & Nutrition
2
United Children's Services of Bennington County Inc

Children's services

Human Services
3
Nourishing Hope

Nourishing hope provides food, mental health support, and social services to help all our neighbors thrive.

—
4
Food Bank of Central & Eastern Nc Inc

Nourish people. build solutions. empower communities. no one goes hungry.

Food & Nutrition
5
Central Pennsylvania Food Bank

Our mission is to solve hunger in central pennsylvania by ensuring that everyone struggling with hunger has access to enough wholesome food every day. we will achieve this bold goal with the help of our generous donors, volunteers and…

Food & Nutrition
6
South Carolina Network of Children's Advocacy Centers

Empowering south carolina communities and children's advocacy centers to deliver a best practice response to child abuse

Youth Development
7
Family & Children Services Inc

Family & children services strengthens the safety and well being of children, individuals and families; accomplished by providing a comprehensive program of critical human services.

Human Services
8
Feed the Hunger Inc

Feeding the spiritual and physical hunger, especially in at-risk children.

—
9
Greater Chicago Food Depository

The greater chicago food depository is the nonprofit food bank serving cook county. our mission - is to end hunger. we believe food is a basic human right. to achieve our mission, we work in partnership with a network of community-based…

Food & Nutrition
10
United Food Bank

United Food Bank unites communities to alleviate hunger.

Food & Nutrition
11
Children's Trust of South Carolina

To strengthen families, organizations, and communities to prevent child abuse and neglect.

Human Services
12
America's Second Harvest of the Big Bend Inc

To advance change by feeding the hungry and educating and engaging the community in the fight to end hunger.

Food & Nutrition
How this is measured
The grantee most central to the portfolio’s shape is Atlanta Union Mission Corporation; the most unlike its peers is Health Research Inc. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

66 grantees tracked through their own filings, 2017–2026.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2026, not grant rows in a single year, so this will not match the grant count on the cover. 66 of the 100 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

1
Load-bearing (≥25% of a budget)
3
Early backer (in before they grew)
65/66
Grantees still filing
34/66
Grew since first funded

Where the money sits, by cause and then by grantee

NEWELL BRANDS COMMUNITY FUND INC: $270,000 · OtherNEWELL BRANDS COMMUNITY FUND INCSHARE OUR STRENGTH: $54,590 · OtherJUNIOR ACHIEVEMENT OF GEORGIA DISCOVERY CENTER INC: $50,000 · OtherAMERICAN RED CROSS (ARC): $40,000 · Other+63 more: $693,028 · Other+63 moreKABOOM INC: $589,000 · Recreation & SportsKABOOM INC+2 more: $12,500 · Recreation & SportsAmerican National Red Cross & Its Constituent Chapters and Branches: $138,000 · Human ServicesAmerican Na…NORTHWEST ARKANSAS CHILDREN'S SHELTER IN DBA EVERHOPE ARKANSAS INC: $52,500 · Human ServicesNORTHWEST A…FILL A HEART 4 KIDS: $17,500 · Human ServicesFILL A HEAR…HELPING ADVANCE AND NURTURE THE DEVELOPMENT OF YOUTH INC (HANDY INC): $15,000 · Human ServicesHELPING ADV…FIRST DAY SHOE FUND: $10,000 · Human Services+3 more: $12,500 · Human ServicesANGELS & SPARROWS SOUP KITCHEN INC: $57,500 · Food & NutritionATLANTA COMMUNITY FOOD BANK INC: $47,500 · Food & NutritionKANSAS FOODBANK WAREHOUSE INC: $25,000 · Food & NutritionNORTHERN ILLINOIS FOOD BANK: $10,000 · Food & NutritionKALAMAZOO LOAVES & FISHES INC: $10,000 · Food & NutritionOUT OF THE GARDEN PROJECT: $7,500 · Food & Nutrition+1 more: $5,000 · Food & NutritionSave The Children Federation Inc: $94,147 · InternationalTEACHING FOR CHANGE: $32,500 · InternationalCOOPERATIVE FOR ASSISTANCE AND RELIEF EVERYWHERE INC: $10,000 · InternationalHEALTH RESEARCH INC: $15,000 · HealthCHILDREN'S HEALTHCARE OF ATLANTA INC: $15,000 · HealthCRISIS TEXT LINE INC: $15,000 · HealthRONALD MCDONALD HOUSE CHARITIES OF THE PIEDMONT TRIAD INC: $10,000 · HealthATLANTA RONALD MCDONALD HOUSE CHARITIES INC: $7,500 · HealthRONALD MCDONALD HOUSE CHARITIES OF WICHITA INC: $7,000 · HealthPats Place Child Advocacy Center: $5,000 · HealthATLANTA FULTON COUNTY ZOO INC: $10,000 · AnimalsLIFELINE ANIMAL PROJECT INC: $10,000 · AnimalsAppalachian Black Bear Rehabilitation and Release Center Inc: $9,000 · AnimalsHumane Society for Hamilton County: $5,000 · AnimalsCATERING TO CATS & DOGS: $5,000 · Animals
Other$1,107,618Recreation & Sports$601,500Human Services$245,500Food & Nutrition$162,500International$136,647Health$74,500Animals$39,000

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetKABOOM INC: $589,000 over 2y, 1.1% of budgetNEWELL BRANDS COMMUNITY FUND INC: $270,000 over 1y, 73% of budgetAmerican National Red Cross & Its Constituent Chapters and Branches: $138,000 over 4y, 0.0% of budgetSave The Children Federation Inc: $94,147 over 3y, 0.0% of budgetANGELS & SPARROWS SOUP KITCHEN INC: $57,500 over 5y, 0.9% of budgetSHARE OUR STRENGTH: $54,590 over 3y, 0.0% of budgetNORTHWEST ARKANSAS CHILDREN'S SHELTER IN DBA EVERHOPE ARKANSAS INC: $52,500 over 4y, 0.3% of budgetJUNIOR ACHIEVEMENT OF GEORGIA DISCOVERY CENTER INC: $50,000 over 1y, 2.3% of budgetATLANTA COMMUNITY FOOD BANK INC: $47,500 over 4y, 0.0% of budgetTEACHING FOR CHANGE: $32,500 over 3y, 0.8% of budgetTHE FOOD BANK OF WESTERN MASSACHUSETTS INC: $32,500 over 3y, 0.1% of budgetEmpty Stocking Fund Inc: $30,000 over 3y, 0.5% of budgetCATALYST INC: $30,000 over 2y, 0.1% of budgetROBERT W WOODRUFF ARTS CENTER INC: $25,000 over 1y, 0.0% of budgetTHE NATURE CONSERVANCY: $25,000 over 1y, 0.0% of budgetKANSAS FOODBANK WAREHOUSE INC: $25,000 over 3y, 0.0% of budgetBOYS & GIRLS CLUB OF SOUTH CENTRAL KANSAS INC: $23,000 over 2y, 0.5% of budgetSECOND HARVEST FOOD BANK OF EAST TENNESSEE: $22,500 over 2y, 0.0% of budgetDOMUS KIDS INC: $20,000 over 1y, 0.2% of budgetBIG BROTHERS BIG SISTERS OF FRANKLIN COUNTY INC: $17,500 over 2y, 2.1% of budgetFILL A HEART 4 KIDS: $17,500 over 2y, 0.7% of budgetHELPING ADVANCE AND NURTURE THE DEVELOPMENT OF YOUTH INC (HANDY INC): $15,000 over 2y, 0.2% of budgetHEALTH RESEARCH INC: $15,000 over 1y, 0.0% of budgetCHILDREN'S HEALTHCARE OF ATLANTA INC: $15,000 over 1y, 0.0% of budgetCRISIS TEXT LINE INC: $15,000 over 3y, 0.1% of budgetCHICAGO COLLEGIATE INC: $15,000 over 1y, 0.2% of budgetSUNLIGHT CHILDREN'S SERVICES INC: $12,000 over 2y, 0.3% of budgetBOYS & GIRLS CLUB OF BENTON CO INC: $10,000 over 1y, 0.2% of budgetASIAN AMERICANS ADVANCING JUSTICE - AAJC INC: $10,000 over 1y, 0.0% of budgetVOTEORG: $10,000 over 1y, 0.1% of budgetBig Brothers Big Sisters of Metro Atlanta Inc: $10,000 over 1y, 0.1% of budgetNORTHERN ILLINOIS FOOD BANK: $10,000 over 2y, 0.0% of budgetKids of the Community: $10,000 over 1y, 3.7% of budgetCOMMUNITY CENTER OF NORTHERN WESTCHESTER INC: $10,000 over 1y, 0.2% of budgetNATIONAL BLACK ARTS FESTIVAL INC: $10,000 over 1y, 0.9% of budgetFIRST DAY SHOE FUND: $10,000 over 1y, 1.5% of budgetATLANTA FULTON COUNTY ZOO INC: $10,000 over 1y, 0.1% of budgetKALAMAZOO LOAVES & FISHES INC: $10,000 over 2y, 0.1% of budgetCOOPERATIVE FOR ASSISTANCE AND RELIEF EVERYWHERE INC: $10,000 over 1y, 0.0% of budgetWE ALL CODE: $10,000 over 1y, 6.5% of budgetLIFELINE ANIMAL PROJECT INC: $10,000 over 1y, 0.0% of budgetRONALD MCDONALD HOUSE CHARITIES OF THE PIEDMONT TRIAD INC: $10,000 over 1y, 0.3% of budgetAMERICAN ONLINE GIVING FOUNDATION INC: $9,028 over 1y, 0.0% of budgetAppalachian Black Bear Rehabilitation and Release Center Inc: $9,000 over 1y, 1.1% of budgetATLANTA RONALD MCDONALD HOUSE CHARITIES INC: $7,500 over 1y, 0.0% of budgetOUT OF THE GARDEN PROJECT: $7,500 over 1y, 0.2% of budgetVETERANS EMPOWERMENT ORGANIZATION OF GEORGIA: $7,500 over 1y, 0.2% of budgetThe Drake House Inc: $7,500 over 1y, 0.3% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

Synchrony FoundationThe Blackbaud Giving …Charities Aid Foundat…Duke Energy FoundationThe Imlay Foundation …Publix Super Markets …The Pfizer Foundation…THDF II Inc DBA The H…United Way WorldwideAmerican Express Foun…The Bank of America C…The Gap Foundation
Synchrony FoundationCT22.4× affinity11 shared granteesties to 11 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: Synchrony Foundation · The Blackbaud Giving Fund · Charities Aid Foundation America · Duke Energy Foundation · The Imlay Foundation Inc · Publix Super Markets Charities Inc · The Pfizer Foundation Inc · THDF II Inc DBA The Home Depot Foundation & Homer Fund · United Way Worldwide · American Express Foundation · The Bank of America Charitable Foundation Inc · The Gap Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization The Newell Brands Charitable Foundation funds: left to right is the share of its income from government, bottom to top the share from The Newell Brands Charitable Foundation. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 20%5%19%42%75%funder's share of their income ↑0%25%50%75%100%share of the org’s income from government →median 21%
  • Save the Children Federation Inc: 30% of income from government
  • Helping Advance and Nurture the Development of Youth Inc (Handy Inc): 21% of income from government
  • Domus Kids Inc: 7% of income from government
  • The Clarke School for the Deaf Clarke Schools for Hearing and Speech: 1% of income from government
no gov moneyreceives it· size = income
2get no government money at all
22report government grants on their 990 we could not trace to a source (not plotted)
0rely on government for over half their income
typical government reliance, FY20–25
How this is measured
Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.
05Through Plinth

Warm introductions · Powered by PlinthPlus

How do I get to The Newell Brands Charitable Foundation?

Find your warmest path to The Newell Brands Charitable Foundation through trustees and officers whose names appear on both boards. Search for your organization and Plinth traces the shortest route it can evidence.

Each link is a name appearing on two organizations’ public IRS 990 filings, matched on that name and, where the filings support it, on location. A same-state match has geographic support, which is a second matching feature rather than confirmation that the two are one person; a cross-state one is the likeliest to be two people who share a name. Every hop shows its tier, low-confidence and distant paths are held back rather than guessed, and it is worth confirming the person before you use the introduction.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 100 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990-PF e-file return for fiscal year 2024, released 2024. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

Play a game based on Newell Brands’ filings →

More from the funding graph

The unnamed billions
grants reported with no recipient in the public record
The regranting layer
51% of grant dollars land in the regranting layer
The DAF merry-go-round
$9.7B circulates between donor-advised funds
The endowment market
who holds foundation money, and what just moved
The camps
funders cluster by geography, not ideology
By state
where grant money is based, and what stays home