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Wisconsin · Nonprofit

WISCONSIN PUBLIC RADIO ASSOCIATION INC

WISCONSIN PUBLIC RADIO ASSOCIATION INC (Wisconsin) receives grants from 140 organizations whose IRS filings report $6,522,046 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($2,037,209). 97 of them have funded it in more than one year, and 62% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2025
$17M
Funders on record
140
Grants received
$6.5M
Net assets
$22M
97/140 repeat funderspeak grant-dependency 7%
01What it does

What Wisconsin Public Radio Association Inc does

Mission

The purpose of the wisconsin public radio association (wpra) is to support wisconsin public radio by engaging in cooperative fundraising, stewardship and advocacy. The wpra generates support through programs and participatory activities that show the value provided by wisconsin public radio; provides proper stewardship for association funds and fundraising and enhances efforts for association members and wpr staff to collaborate in creating opportunities for donations to the association.

As stated on its FY2025 Form 990.

Program

  1. The wisconsin public radio association raises funds to support wisconsin public radio (wpr). Wpr's news, music, conversation and entertainment programs inform, inspire and build communities throughout wisconsin on two networks -wpr news and wpr music - and 39 stations. More than 300,000 listen on air each week and wpr's website, wpr.org, serves more than 10 million pageviews each year. Wpr's commitment to the highest standards of news and cultural content reflects its belief that people and communities thrive with an open exchange of ideas and information.program service accomplishments:wpr news - featuring wpr, npr and bbc reporters - offers wisconsinites an unparalleled mix of journalism from wisconsin, the nation and the world all day, every day. Reporters and locally hosted programs build statewide connections and strengthen communities from bureaus in milwaukee, madison, green bay, wausau, la crosse, eau claire and superior. Talk shows like "wisconsin today and "the larry meiller show" dig deeper on the issues with expert guests and audience input.wpr partners with state and regional media projects, including wisconsin watch and harvest public media, to explore complicated…

    $8,442,582 spentof which $834,358 as grants$5,715 earned by the program
    100% of program spending

The program described on its FY2024 Form 990. Program spending in total: $8,442,582.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($10M) Expenses 100 ($9.0M) Net assets 100 ($6.5M)2018 Revenue 102 ($10M) Expenses 107 ($9.6M) Net assets 112 ($7.2M)2019 Revenue 107 ($11M) Expenses 113 ($10M) Net assets 121 ($7.8M)2020 Revenue 113 ($12M) Expenses 116 ($10M) Net assets 139 ($9.0M)2021 Revenue 120 ($12M) Expenses 112 ($10M) Net assets 191 ($12M)2022 Revenue 130 ($13M) Expenses 128 ($12M) Net assets 182 ($12M)2023 Revenue 124 ($13M) Expenses 136 ($12M) Net assets 203 ($13M)2024 Revenue 127 ($13M) Expenses 126 ($11M) Net assets 245 ($16M)2025 Revenue 166 ($17M) Expenses 127 ($11M) Net assets 343 ($22M)
'17'18'19'20'21'22'23'24'25
Revenue (166)Expenses (127)Net assets (343)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2024 to 2025, from $16M to $22M (+37%).

$6.9M
$7.6M
$8.3M
$9.3M
$12M
$12M
$14M
$16M
$22M
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

93% of WISCONSIN PUBLIC RADIO ASSOCIATION INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (58% for the typical peer).

This organization
Typical peer · 810 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 9 reported years ran a deficit.

$1.2M
’17
$832k
’18
$714k
’19
$1.2M
’20
$2.1M
’21
$1.8M
’22
$446k
’23
$1.6M
’24
$5.6M
’25
2.8
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Eric Greiling

Executive director of wpra

Board chair

Roy Christianson

Chair

As listed on its FY2025 Form 990.

'17'18'19'20'21'22'23'24'25
Listed192121231818171819
Joined·+2+1+2+1+2+0+7+5
No longer listed·01062164
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 39 funders to 66 funders, grant income rose $653k → $782k.

28 of 140 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 62% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of WISCONSIN PUBLIC RADIO ASSOCIATION INC’s funders (the co-funder graph). Top 30 of 140 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

WISCONSIN PUBLIC RADIO ASSOCIATION INC leans on a few funders — its largest provides 31% of grant income and the top three 61%; half comes from just 2 funders.

the vertical line marks half of all grant income — 2 funders to its left

64% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund WISCONSIN PUBLIC RADIO ASSOCIATION INC.

31%
largest funder
61%
top three
~6
effective funders

Largest funder’s share by year: 2017 46% · 2018 48% · 2019 39% · 2020 35% · 2021 33% · 2022 31% · 2023 48% — broadly stable.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

52% of WISCONSIN PUBLIC RADIO ASSOCIATION INC's funders are still giving 3 years after their first grant; 69% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

62% of WISCONSIN PUBLIC RADIO ASSOCIATION INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $2.5M that is directly attributable, 88% of it comes from Wisconsin funders.

MN
IL
WI
MI
NY
MA
IA
OH
PA
CT
CO
MO
DE
NC
GA
TX
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
Wisconsin out of state home

Funder states come from each funder’s own filing. $4.1M arriving through sponsors registered in 16 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

WISCONSIN PUBLIC RADIO ASSOCIATION INC runs a healthier operating margin than three-quarters of the 570 arts & culture nonprofits its size.

Operating margin33% · top quartile
Months of reserve2.8mo · below the median
Revenue growth (annualized)7% · above the median

this organization peer median middle 50% of peers· 570 arts & culture nonprofits $10M–$100M, FY2025

Organizations like WISCONSIN PUBLIC RADIO ASSOCIATION INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Wisconsin

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

74% of spending goes to programs.

Program 74%Management 3%Fundraising 24%

Governance

18
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

97%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 3 states

MN
IL
WI

Screen this organization

A dated, signed PDF of the compliance screen for WISCONSIN PUBLIC RADIO ASSOCIATION INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds WISCONSIN PUBLIC RADIO ASSOCIATION INC?
WISCONSIN PUBLIC RADIO ASSOCIATION INC (Wisconsin) receives grants from 140 organizations whose IRS filings report $6,522,046 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($2,037,209). 97 of them have funded it in more than one year, and 62% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does WISCONSIN PUBLIC RADIO ASSOCIATION INC have?
IRS filings report 140 organizations giving $6,522,046 in grants to WISCONSIN PUBLIC RADIO ASSOCIATION INC, 97 of which have funded it in more than one year.
Who is the largest funder of WISCONSIN PUBLIC RADIO ASSOCIATION INC?
FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $2,037,209 in grants. The full list of funders is on this page.
How can an organization like WISCONSIN PUBLIC RADIO ASSOCIATION INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Wisconsin. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 140 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing