SUPERMAJORITY

Programs

1. Membership growth & engagementSupermajority continued to make investments in our membership growth & engagement program by strengthening our members' connection and trust with us. We further refined other successful membership engagement programs like new member orientations and superwomen wednesdays, the latter offering an opportunity to bring issue experts into community with our members to better understand what was happening on a host of issues including reproductive healthcare access, student loan forgiveness, and know your rights trainings. We launched a bi-weekly newsletter to help our members stay informed without feeling overwhelmed with a focus on lifting up resources meant to support communities under attack. We made plans to increase opportunities for our members to convene in person, which was the most requested programmatic change.

   $440,932 spent
   61% of program spending

2. Storytelling & narrative shiftthe goal of Supermajority's storytelling & narrative shift program in 2025 was to build trust with young women online to help them understand the issues and headlines that would disproportionately impact their lives at both the federal and state level. The new presidential administration kicked off with dozens of executive orders and an expansive legislative agenda that affected young women's healthcare, finances, safety, and political participation. The primary mechanism used was social media - instagram and tiktok - meeting young women where they are already consuming news and trying to understand the world around them. We targeted young women who vote sporadically and have felt left out of the civic process, all across the country. Issues and headlines that generated the most engagement included explainers on the federal budget bill that drastically cut access to medicaid, mid-decade redistricting efforts across the country starting with texas, and the continued assault on access to reproductive healthcare.

   $208,384 spent
   29% of program spending

3. Direct voter contactthere were opportunities to encourage young women to participate in elections all over the country in 2025. We focused on helping to educate young women on three races in particular: prop 50 in california, the pennsylvania state supreme court race, and the detroit mayoral election. Each provided a chance for Supermajority to demonstrate to young women how much power they have when they show up in local elections. In california, Supermajority volunteers supported the ballot campaign by calling low propensity young women voters, targeting about 36,000 folks across the state. In pennsylvania, local members participated in a phone banking program across the state reaching out to a universe of 417k young women. To support turn out in the detroit mayoral race, which is a nonpartisan election, Supermajority members went door to door to talk to their friends and neighbors, targeting a universe of 270k young women. Supermajority's direct voter contact work is powered exclusively by trained volunteers.

   $49,248 spent
   7% of program spending

4. Mobilization trainingin 2025, Supermajority launched the cecile's leaders programs, a distributed organizing effort where women were trained to lead their own volunteer teams to advocate for their needs in their own communities across the country. Supermajority staff recruited and trained 134 women who held over 65 events in a 4 month period, engaging over 10,000 women who were new to activism. Leaders could opt to organize their teams to engage local representatives, support local civic processes, or fundraise for causes critical to their communities. This is the foundational infrastructure required to help women advocate for policies and priorities that will make the majority rules real.

   $23,182 spent
   3% of program spending

The 4 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $721,746.