Massachusetts · Nonprofit
NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC
NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC (Massachusetts) receives grants from 91 organizations whose IRS filings report $8,572,686 to it, the largest being THE ALIX FOUNDATION ($1,335,000). 62 of them have funded it in more than one year.
- Revenue FY2025
- $6.4M
- Funders on record
- 91
- Grants received
- $8.6M
- Net assets
- $12M
What Norman Rockwell Museum at Stockbridge Inc does
Mission
The norman rockwell museum illuminates the power of american illustration art to reflect and shape society, and advances the enduring values of kindness, respect, and social equity portrayed by norman rockwell.
As stated on its FY2025 Form 990.
Programs
See schedule onrm offers a robust schedule of exhibitions that illuminate the depth and scope of american illustration. The artwork featured is drawn from nrm's collection (including the comprehensive collection of original norman rockwell works) and over 22,000 works of other american illustrators. Recent exhibition themes include rockwell and humor, an exploration of 300 years of illustration and its effect upon our understanding of race; an exhibition tracing the influences of contemporary illustrators reaching back 500 years; an exhibition of contemporary and historic fantasy art. In addition, we feature galleries that highlight the illustrator's process in creating art. Exhibitions are shared with other museums through our traveling exhibition program, extending the reach of the shows. In addition, nrm engages a professional curatorial and collections care staff to steward its collection, including digitization to allow access to museum holdings, to provide access for scholars, and to assure that the art in our care is preserved in perpetuity for future generations. One of the most important artifacts that we care for is norman rockwell's last studio, which was moved to our…
$2,072,456 spent$2,546,250 earned by the program45% of program spendingSee schedule odesigned to deepen appreciation and understanding of the work of norman rockwell, the visual arts, and the field of illustration, nrm offers a wide range of education programming from traditional formats of museum learning, such as conversations, school visits and gallery tours, to innovative, participatory approaches, such as hands-on artmaking workshops with contemporary artists and large-scale events. Our school and family programs introduce norman rockwell's art to young people with the long-term goal of fostering a love of art and building a personal relationship to the artist and with the museum. Nrm educators bring their lessons directly into area classrooms and work to build partnerships with community-based organizations. These programs and partnerships enable nrm to reach people who are historically underserved or are first-time visitors to our museum. Public lectures, symposia, and panel discussions bring artists together with curators and scholars to engage in critical conversations about the art and exhibitions on view. To extend our reach far beyond the walls of the museum, nrm creates online teaching resources and offers a "virtual field trip."…
$592,344 spent13% of program spendingThrough the museum store and enhanced online store, we offer opportunities for visitors to extend their learning through the purchase of related books, exhibition catalogues, limited edition signed prints, art making materials, and mementos of their visit. Retail proceeds support exhibitions, programs, and collections care.
$659,354 spent$808,716 earned by the program14% of program spendingExternal relations
$82,708 spent2% of program spendingAdvertising & marketing
$524,423 spent11% of program spendingVisitor services
$376,298 spent8% of program spendingSecurity
$306,201 spent7% of program spending
The 7 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $4,613,784.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2018 to 2019, from $10M to $12M (+13%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 6% · 2018 2% · 2020 33% · 2021 39% · 2022 5% · 2023 4% · 2024 1% · 2025 2%. Grants only. Government contracts and fees sit inside program revenue.
42% of NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC’s revenue is contributions — about as donation-reliant as the typical peer (63% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Laurie Norton Moffatt
Director/CEO
Board chair
Dolf Berle
Chair/president/trustee
As listed on its FY2025 Form 990.
Who funds it, year by year
2017 → 2023: the base narrowed from 28 funders to 27 funders, grant income rose $573k → $996k.
18 of 91 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 17% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
Left out of every figure on this page: $348k from one payer (the payer's own filing calls it a related party, largest The Halperin Foundation). These are real filings, and they are not money NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC raised.
From the IRS filings of NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC’s funders (the co-funder graph). Top 30 of 91 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC has a broad base — no single funder exceeds 16% of grant income, and it takes 5 funders to reach half.
the vertical line marks half of all grant income — 5 funders to its left
29% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC.
Largest funder’s share by year: 2017 58% · 2018 63% · 2019 46% · 2020 30% · 2021 16% · 2022 32% · 2023 30% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
41% of NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC's funders are still giving 3 years after their first grant; 68% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC draws 56% of its grant income from funders outside Massachusetts, across 17 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $1.5M arriving through sponsors registered in 12 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC's funding has concentrated — grant income rose while the number of funders held roughly flat.
this organization peer median middle 50% of peers· 3,230 arts & culture nonprofits $1M–$10M, FY2025
Government funding NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC receives
Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $1.1M on record — $971k federal, $98k state.
- Institute of Museum and Library Services$436k
- National Endowment for the Humanities$430k
- National Endowment for the Arts$105k
- (PP) STATE AID/POL SUB$98k
Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.
Organizations like NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Massachusetts
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
70% of spending goes to programs.
Governance
Public support
65%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC?
- NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC (Massachusetts) receives grants from 91 organizations whose IRS filings report $8,572,686 to it, the largest being THE ALIX FOUNDATION ($1,335,000). 62 of them have funded it in more than one year.
- How many funders does NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC have?
- IRS filings report 91 organizations giving $8,572,686 in grants to NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC, 62 of which have funded it in more than one year.
- Who is the largest funder of NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC?
- THE ALIX FOUNDATION is the largest funder on record, with $1,335,000 in grants. The full list of funders is on this page.
- How can an organization like NORMAN ROCKWELL MUSEUM AT STOCKBRIDGE INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Massachusetts. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Norman Rockwell Museum at Stockbridge →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 91 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing