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California · Nonprofit

NEWS REVENUE HUB INC

NEWS REVENUE HUB INC (California) receives grants from 20 organizations whose IRS filings report $9,743,628 to it, the largest being JOHN S AND JAMES L KNIGHT FOUNDATION ($4,775,000). 9 of them have funded it in more than one year.

Revenue FY2024
$3.4M
Funders on record
20
Grants received
$9.7M
Net assets
$2.7M
9/20 repeat fundersgrants exceed reported revenue in one year
01What it does

What News Revenue Hub Inc does

Mission

The news revenue hub aims to fortify the public's access to quality journalism by helping news organizations build sustainability.

As stated on its FY2024 Form 990.

Program

  1. The News Revenue Hub Inc helps news organizations learn how to design and implement subscriber recruitment programs, analyze data and develop company messaging and story. News organizations also learn how to utilize various technology applications, how to design campaign templates, graphics, and other corporate membership pages.

    $3,956,604 spent$2,799,734 earned by the program
    100% of program spending

The program described on its FY2024 Form 990. Program spending in total: $3,956,604.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($419k) Expenses 100 ($403k) Net assets 100 ($16k)2018 Revenue 456 ($1.9M) Expenses 221 ($889k) Net assets 6450 ($1.1M)2019 Revenue 447 ($1.9M) Expenses 316 ($1.3M) Net assets 10101 ($1.7M)2020 Revenue 626 ($2.6M) Expenses 439 ($1.8M) Net assets 15302 ($2.5M)2021 Revenue 762 ($3.2M) Expenses 753 ($3.0M) Net assets 17875 ($2.9M)2022 Revenue 1354 ($5.7M) Expenses 1009 ($4.1M) Net assets 26812 ($4.4M)2023 Revenue 931 ($3.9M) Expenses 1040 ($4.2M) Net assets 25675 ($4.2M)2024 Revenue 821 ($3.4M) Expenses 1245 ($5.0M) Net assets 16452 ($2.7M)
'17'18'19'20'21'22'23'24
Revenue (821)Expenses (1245)Net assets (16452)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $3.0M to $4.5M (+50%).

$452k
$1.1M
$1.7M
$2.6M
$3.0M
$4.5M
$4.4M
$2.9M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2020 5%. Grants only. Government contracts and fees sit inside program revenue.

17% of NEWS REVENUE HUB INC’s revenue is contributions — more earned-revenue than three-quarters of its peers (63% for the typical peer).

This organization
Typical peer · 5,377 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 8 reported years ran a deficit.

$16k
’17
$1.0M
’18
$602k
’19
$858k
’20
$162k
’21
$1.6M
’22
−$286k
’23
−$1.6M
’24
3.2
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Mary Walter-Brown

Director/CEO

As listed on its FY2024 Form 990.

'17'18'19'20'21'22'23'24
Listed3551211141514
Joined·+2+0+7+0+3+4+1
No longer listed·0001032
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 3 funders to 11 funders, grant income rose $552k → $2.6M.

3 of 20 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 8% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of NEWS REVENUE HUB INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

NEWS REVENUE HUB INC leans on a few funders — its largest provides 49% of grant income and the top three 72%; half comes from just 2 funders.

the vertical line marks half of all grant income — 2 funders to its left

49%
largest funder
72%
top three
~4
effective funders

Largest funder’s share by year: 2017 62% · 2018 39% · 2019 71% · 2020 49% · 2021 43% · 2022 56% · 2023 58% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

63% of NEWS REVENUE HUB INC's funders are still giving 3 years after their first grant; 45% give in more than one year at all.

first grant+1y+2y+3y+4y+5y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

NEWS REVENUE HUB INC draws 86% of its grant income from funders outside California, across 12 states in all.

IL
NY
MA
PA
NJ
CA
DE
NM
DC
OK
TX
FL

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
California out of state home

Funder states come from each funder’s own filing. $765k arriving through sponsors registered in 3 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

NEWS REVENUE HUB INC has grown faster than three-quarters of the 5,127 arts & culture nonprofits its size.

Operating margin−46% · bottom quartile
Months of reserve3.2mo · below the median
Revenue growth (annualized)35% · top quartile

this organization peer median middle 50% of peers· 5,127 arts & culture nonprofits $1M–$10M, FY2024

Organizations like NEWS REVENUE HUB INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In California

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

79% of spending goes to programs.

Program 79%Management 14%Fundraising 7%

Governance

7
board members
86%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

51%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

CA

Screen this organization

A dated, signed PDF of the compliance screen for NEWS REVENUE HUB INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds NEWS REVENUE HUB INC?
NEWS REVENUE HUB INC (California) receives grants from 20 organizations whose IRS filings report $9,743,628 to it, the largest being JOHN S AND JAMES L KNIGHT FOUNDATION ($4,775,000). 9 of them have funded it in more than one year.
How many funders does NEWS REVENUE HUB INC have?
IRS filings report 20 organizations giving $9,743,628 in grants to NEWS REVENUE HUB INC, 9 of which have funded it in more than one year.
Who is the largest funder of NEWS REVENUE HUB INC?
JOHN S AND JAMES L KNIGHT FOUNDATION is the largest funder on record, with $4,775,000 in grants. The full list of funders is on this page.
How can an organization like NEWS REVENUE HUB INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds News Revenue Hub →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 20 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing