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Wisconsin · Nonprofit

MADISON READING PROJECT INC

MADISON READING PROJECT INC (Wisconsin) receives grants from 63 organizations whose IRS filings report $2,582,685 to it, the largest being THE ROOTS AND WINGS FOUNDATION INC ($855,000). 31 of them have funded it in more than one year.

Revenue FY2024
$958k
Funders on record
63
Grants received
$2.6M
Net assets
$946k
31/63 repeat funderspeak grant-dependency 57%
01What it does

What Madison Reading Project Inc does

Mission

The organization organizes literacy programs directed at vulnerable children that supplements school learning.

As stated on its FY2024 Form 990.

Programs

  1. The organization offers books to many children through its partnerships with other nonprofits, social workers, schools, and shelters.

    $415,038 spent
    46% of program spending
  2. The organization offers literacy programming which can include author readings, story time with the outreach director, literacy crafts and themed events for groups.

    $492,798 spent$50,313 earned by the program
    54% of program spending

The 2 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $907,836.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($84k) Expenses 100 ($68k) Net assets 100 ($37k)2018 Revenue 177 ($148k) Expenses 176 ($120k) Net assets 177 ($65k)2019 Revenue 427 ($358k) Expenses 346 ($235k) Net assets 509 ($188k)2020 Revenue 421 ($353k) Expenses 383 ($261k) Net assets 760 ($281k)2021 Revenue 890 ($747k) Expenses 592 ($402k) Net assets 1691 ($625k)2022 Revenue 1661 ($1.4M) Expenses 1040 ($707k) Net assets 3547 ($1.3M)2023 Revenue 1210 ($1.0M) Expenses 1556 ($1.1M) Net assets 3431 ($1.3M)2024 Revenue 1142 ($958k) Expenses 1888 ($1.3M) Net assets 2559 ($946k)
'17'18'19'20'21'22'23'24
Revenue (1142)Expenses (1888)Net assets (2559)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $654k to $1.5M (+128%).

$43k
$73k
$204k
$299k
$654k
$1.5M
$1.5M
$1.1M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2020 3% · 2021 3%. Grants only. Government contracts and fees sit inside program revenue.

99% of MADISON READING PROJECT INC’s revenue is contributions — more donation-reliant than the typical peer (83% for the typical peer).

This organization
Typical peer · 6,418 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 8 reported years ran a deficit.

$16k
’17
$29k
’18
$123k
’19
$93k
’20
$344k
’21
$686k
’22
−$43k
’23
−$326k
’24
3.0
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Board chair

Corinda Rainey Moore

Board president

As listed on its FY2024 Form 990.

201920202021202220232024
Listed121113121614
Joined·+0+6+3+7+1
No longer listed·14433
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 4 funders to 24 funders, grant income rose $15k → $581k.

9 of 63 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 25% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of MADISON READING PROJECT INC’s funders (the co-funder graph). Top 30 of 63 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

MADISON READING PROJECT INC has a broad base — no single funder exceeds 33% of grant income, and it takes 3 funders to reach half.

the vertical line marks half of all grant income — 3 funders to its left

47% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund MADISON READING PROJECT INC.

33%
largest funder
56%
top three
~7
effective funders

Largest funder’s share by year: 2017 33% · 2018 31% · 2019 79% · 2020 29% · 2021 49% · 2022 40% · 2023 37% — growing more concentrated.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

48% of MADISON READING PROJECT INC's funders are still giving 3 years after their first grant; 49% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

51% of MADISON READING PROJECT INC's grant income comes from Wisconsin funders.

WA
WI
NY
PA
CA
MO
AZ
NC
DC

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
Wisconsin out of state home

Funder states come from each funder’s own filing. $655k arriving through sponsors registered in 6 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

MADISON READING PROJECT INC has grown faster than three-quarters of the 5,705 youth development nonprofits its size.

Operating margin−34% · bottom quartile
Months of reserve3.0mo · below the median
Revenue growth (annualized)42% · top quartile

this organization peer median middle 50% of peers· 5,705 youth development nonprofits $100k–$1M, FY2024

Organizations like MADISON READING PROJECT INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Wisconsin

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

71% of spending goes to programs.

Program 71%Management 12%Fundraising 17%

Governance

12
board members
100%
independent
–Conflict-of-interest policy–Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

69%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

WI

Screen this organization

A dated, signed PDF of the compliance screen for MADISON READING PROJECT INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds MADISON READING PROJECT INC?
MADISON READING PROJECT INC (Wisconsin) receives grants from 63 organizations whose IRS filings report $2,582,685 to it, the largest being THE ROOTS AND WINGS FOUNDATION INC ($855,000). 31 of them have funded it in more than one year.
How many funders does MADISON READING PROJECT INC have?
IRS filings report 63 organizations giving $2,582,685 in grants to MADISON READING PROJECT INC, 31 of which have funded it in more than one year.
Who is the largest funder of MADISON READING PROJECT INC?
THE ROOTS AND WINGS FOUNDATION INC is the largest funder on record, with $855,000 in grants. The full list of funders is on this page.
How can an organization like MADISON READING PROJECT INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Wisconsin. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Madison Reading Project →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 63 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing