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Utah · Nonprofit

Kids Who Count

Kids Who Count (Utah) receives grants from 9 organizations whose IRS filings report $76,135 to it, the largest being THE VIVINT GIVEBACK FOUNDATION ($20,000). 4 of them have funded it in more than one year.

Revenue FY2025
$1.8M
Funders on record
9
Grants received
$76k
Net assets
$618k
4/9 repeat funderspeak grant-dependency 1%
01What it does

What Kids Who Count does

Mission

We empower families to optimize the developmental potential of their young children.

As stated on its FY2025 Form 990.

Programs

  1. Provide therapeutic services to infants and toddlers with disabilities and developmental delays under a grant from Utah Department of Health Baby Watch Early Intervention Program. Approximately 900 children are served annually.

    $1,497,534 spent$560,077 earned by the program
    100% of program spending
  2. Provide autism services to infants and toddlers.

    $1,167 earned by the program

The 2 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $1,497,534.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($1.2M) Expenses 100 ($1.2M) Net assets 100 ($360k)2018 Revenue 109 ($1.3M) Expenses 110 ($1.3M) Net assets 122 ($437k)2019 Revenue 105 ($1.3M) Expenses 124 ($1.4M) Net assets 88 ($316k)2020 Revenue 125 ($1.5M) Expenses 138 ($1.6M) Net assets 74 ($267k)2021 Revenue 192 ($2.4M) Expenses 183 ($2.1M) Net assets 149 ($537k)2022 Revenue 210 ($2.6M) Expenses 233 ($2.7M) Net assets 124 ($446k)2023 Revenue 150 ($1.9M) Expenses 168 ($1.9M) Net assets 104 ($374k)2024 Revenue 157 ($1.9M) Expenses 155 ($1.8M) Net assets 148 ($532k)2025 Revenue 148 ($1.8M) Expenses 151 ($1.7M) Net assets 172 ($618k)
'17'18'19'20'21'22'23'24'25
Revenue (148)Expenses (151)Net assets (172)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $742k to $525k (−29%).

$444k
$531k
$429k
$629k
$769k
$742k
$525k
$653k
$734k
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 60% · 2018 59% · 2019 61% · 2020 55% · 2021 53% · 2022 43% · 2023 62% · 2024 60% · 2025 64%. Grants only. Government contracts and fees sit inside program revenue.

69% of Kids Who Count’s revenue is contributions — more donation-reliant than the typical peer (48% for the typical peer).

This organization
Typical peer · 12,352 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 9 reported years ran a deficit.

$84k
’17
$77k
’18
−$121k
’19
−$49k
’20
$270k
’21
−$91k
’22
−$73k
’23
$159k
’24
$86k
’25
2.6
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Melanie Linford

Executive Director

Board chair

Tyler Heaps

Chair

As listed on its FY2025 Form 990.

'17'18'19'20'21'22'23'24'25
Listed781110111112108
Joined·+4+3+1+1+2+2+1+3
No longer listed·30202135
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 1 funder to 2 funders, grant income fell $10k → $7k.

2 of 9 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 23% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of Kids Who Count’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

Kids Who Count has a broad base — no single funder exceeds 26% of grant income, and it takes 3 funders to reach half.

the vertical line marks half of all grant income — 3 funders to its left

45% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund Kids Who Count.

26%
largest funder
67%
top three
~5
effective funders

Largest funder’s share by year: 2017 100% · 2018 100% · 2019 94% · 2020 65% · 2021 95% · 2022 57% · 2023 92% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

17% of Kids Who Count's funders are still giving 3 years after their first grant; 44% give in more than one year at all.

first grant+1y+2y+3y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

82% of Kids Who Count's grant income comes from Utah funders.

ID
UT
VA

In-state vs out-of-state, by year

’17
’18
’19
’20
’22
’23
Utah out of state home

Funder states come from each funder’s own filing. $18k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

Kids Who Count runs a healthier operating margin than half of the 9,398 education nonprofits its size.

Operating margin5% · above the median
Months of reserve2.6mo · below the median
Revenue growth (annualized)5% · below the median

this organization peer median middle 50% of peers· 9,398 education nonprofits $1M–$10M, FY2025

Organizations like Kids Who Count

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Utah

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

86% of spending goes to programs.

Program 86%Management 14%Fundraising 0%

Governance

6
board members
100%
independent
✓Conflict-of-interest policy–Whistleblower policy–Document retention✓Board reviewed the 990✓Audited financials

Public support

100%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Screen this organization

A dated, signed PDF of the compliance screen for Kids Who Count: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds Kids Who Count?
Kids Who Count (Utah) receives grants from 9 organizations whose IRS filings report $76,135 to it, the largest being THE VIVINT GIVEBACK FOUNDATION ($20,000). 4 of them have funded it in more than one year.
How many funders does Kids Who Count have?
IRS filings report 9 organizations giving $76,135 in grants to Kids Who Count, 4 of which have funded it in more than one year.
Who is the largest funder of Kids Who Count?
THE VIVINT GIVEBACK FOUNDATION is the largest funder on record, with $20,000 in grants. The full list of funders is on this page.
How can an organization like Kids Who Count find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Utah. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Kids Who Count →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 9 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing