Keep California Beautiful Inc

Programs

1. Clean California KCB manages the community and youth programs statewide for Clean California, an initiative of the Governors Office managed by Caltrans. We are a subcontractor with Sagent Marketing and a group of media partners developing awareness of litter prevention and community beautification. As part of a multi-pronged marketing campaign, KCB has recruited over communities to take the pledge to become designated communities and to guide them in completing at least 10 of 15 criteria to achieve the designation. The goal is to have up to 200 communities pledge by June 2026 and 100 complete the process. KCB created extensive outreach lists of potential partners, including cities, towns, counties, municipal districts, military bases, neighborhood groups, school districts, houses of worship areas, community group service areas, business improvement districts, watershed groups, and other unincorporated entities. KCB developed training materials, workshops, networking opportunities, online tools, and reporting to assist communities. The team provides ongoing opportunities for engagement and recognition. KCB developed K-12 educational materials and managed a $125,000 microgrant…

   $310,848 spentof which $164,689 as grants
   82% of program spending

2. SacState Partnership - EPA TRADE grant KCB is partnering with Sac State on our 2nd national grant. The non-profit conducts trash rapid assessments throughout the state and has been engaged in multiple projects, including a project to collect and analyze data for MS4 permittees in the American River watershed. KCB trains community-based groups involved in cleanup activities to conduct citizen science, including ranking the overall presence of litter, identifying the sources and types of litter, and documenting area conditions that may contribute to the accumulation or relocation of trash. By providing consistent training, appropriate technology, and quality assurance, the citizen science partners deliver frequent, ongoing data to reduce and manage waste entering waterways. KCB initially designed a litter assessment application in 2019, which became the base tool for the Trash Rapid Assessment Data Exchange (TRADE) dashboard created with the first EPA grant, which helps achieve trash-free waters by connecting Citizen Science to the monitoring and reporting needs of Municipal Storm Water (MS4) Permittees. The current project in the East Bay expands on the knowledge base KCB has…

   $35,303 spent
   9% of program spending

3. Citizen Science Project KCB managed the planning, organization, outreach, and execution of a series of Climate Action Days in 12 rural counties. These events were conducted in counties that had not participated in California Volunteers projects. KCB conducted research to identify volunteer organizations and government entities to partner on developing a minimum 2-hour climate action event focused on wildfire resilience, native planting, composting, or food recovery. Once a lead organization was identified, which included local non-profits, local governments, and community associations, KCB met weekly for 6 weeks leading up to the event, assisting the local leaders in developing volunteer management skills and planning their event. KCB created promotional materials and set up online registration through Golden Volunteers. Along with the local partner(s), the team promoted the event through social media, digital advertising, and stakeholder networks to drive attendance. During these events, KCB conducted registration, assisted or led educational discussions on community engagement, volunteerism, and impacts of native planting, invasive species or brush removal, tree maintenance,…

   $32,723 spent
   9% of program spending

The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $378,874.