Iowa · Nonprofit
HEALTHY BIRTH DAY INC
HEALTHY BIRTH DAY INC (Iowa) receives grants from 38 organizations whose IRS filings report $2,282,229 to it, the largest being COMMUNITY FDN OF GREATER DES MOINES F/K/A GREATER DES MOINES COMMUNITY FDN ($575,062). 24 of them have funded it in more than one year.
- Revenue FY2025
- $2.4M
- Funders on record
- 38
- Grants received
- $2.3M
- Net assets
- $541k
What Healthy Birth Day Inc does
Mission
Count the kicks is an evidence-based campaign that teaches expectant parents about the importance of tracking fetal movements.
As stated on its FY2025 Form 990.
Program
Count the kicks is an evidence-based stillbirth prevention program that teaches expectant parents the method for and importance of monitoring their baby's movements daily during the third trimester of pregnancy, with the goal of lowering the country's stillbirth rate and saving babies across the nation. Count the kicks helps expectant parents get to know their baby's normal movement patterns and empowers them to contact their health care provider right away if there is a change in what's normal for their baby.evidence shows that expectant parents who utilize count the kicks have better birth outcomes. Bjog: an international journal of obstetrics and gynaecology published research in 2023 that demonstrated the effectiveness of our work. The results have led researchers to call for urgent action to address the stillbirth crisis in the u.s. And to study count the kicks on a national level. More than 180 families across the globe credit count the kicks with helping their baby have a safe arrival.
$2,015,667 spent100% of program spending
The program described on its FY2025 Form 990. Program spending in total: $2,015,667.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2024 to 2025, from $840k to $1.2M (+46%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2020 28% · 2022 42% · 2023 64% · 2024 34% · 2025 33%. Grants only. Government contracts and fees sit inside program revenue.
105% of HEALTHY BIRTH DAY INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (51% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Emily Price
Chief executive officer
As listed on its FY2025 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 3 funders to 15 funders, grant income rose $81k → $244k.
8 of 38 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 34% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of HEALTHY BIRTH DAY INC’s funders (the co-funder graph). Top 30 of 38 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
HEALTHY BIRTH DAY INC has a broad base — no single funder exceeds 25% of grant income, and it takes 3 funders to reach half.
the vertical line marks half of all grant income — 3 funders to its left
62% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund HEALTHY BIRTH DAY INC.
Largest funder’s share by year: 2017 81% · 2018 49% · 2019 64% · 2020 43% · 2021 31% · 2022 48% · 2023 31% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
38% of HEALTHY BIRTH DAY INC's funders are still giving 3 years after their first grant; 63% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
53% of HEALTHY BIRTH DAY INC's grant income comes from Iowa funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $777k arriving through sponsors registered in 8 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
HEALTHY BIRTH DAY INC has grown faster than three-quarters of the 5,002 health nonprofits its size.
this organization peer median middle 50% of peers· 5,002 health nonprofits $1M–$10M, FY2025
Government funding HEALTHY BIRTH DAY INC receives
Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $153k on record.
- MA$113k
- FL$39k
Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.
Organizations like HEALTHY BIRTH DAY INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Iowa
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
82% of spending goes to programs.
Governance
Public support
89%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 26 states
Screen this organization
A dated, signed PDF of the compliance screen for HEALTHY BIRTH DAY INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds HEALTHY BIRTH DAY INC?
- HEALTHY BIRTH DAY INC (Iowa) receives grants from 38 organizations whose IRS filings report $2,282,229 to it, the largest being COMMUNITY FDN OF GREATER DES MOINES F/K/A GREATER DES MOINES COMMUNITY FDN ($575,062). 24 of them have funded it in more than one year.
- How many funders does HEALTHY BIRTH DAY INC have?
- IRS filings report 38 organizations giving $2,282,229 in grants to HEALTHY BIRTH DAY INC, 24 of which have funded it in more than one year.
- Who is the largest funder of HEALTHY BIRTH DAY INC?
- COMMUNITY FDN OF GREATER DES MOINES F/K/A GREATER DES MOINES COMMUNITY FDN is the largest funder on record, with $575,062 in grants. The full list of funders is on this page.
- How can an organization like HEALTHY BIRTH DAY INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Iowa. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Healthy Birth Day →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 38 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing