Wisconsin · Nonprofit
GREAT RIVERS UNITED WAY INC
GREAT RIVERS UNITED WAY INC (Wisconsin) receives grants from 41 organizations whose IRS filings report $4,204,032 to it, the largest being AMERICAN ONLINE GIVING FOUNDATION INC ($843,604). 31 of them have funded it in more than one year.
- Revenue FY2024
- $3.3M
- Funders on record
- 41
- Grants received
- $4.2M
- Net assets
- $2.4M
What Great Rivers United Way Inc does
Mission
Our mission is to unite people and resources to improve lives and strengthen our communities. Our vision is that all individuals and families in our communities will achieve their full potential through education, income stability and healthy lives.
As stated on its FY2024 Form 990.
Programs
Fund distribution program - united way volunteers, with the support of united way staff perform in-depth review and allocate funds from the annual pledge drive to 43 local programs at 28 local partner agencies. The programs must address identified community needs, track program outcomes and achieve positive results in the following impact areas: community mental wellbeing and basic needs.
$932,161 spentof which $656,937 as grants$2,707 earned by the program39% of program spendingThe community care program - is a program built on partnerships with organizations hiring community health workers (chws), implementing a standardized model of care in order to address both social determinants of health and clinical health needs for targeted populations throughout the gruw region. The program focuses on risk reduction through an outcome-based approach. Partnering agencies have chw employees that implement the model, document in a common database, and are supported and trained by gruw program staff. The program is being implemented in la crosse, jackson and monroe counties. Gruw staff provide training, ongoing support, a monthly community of practice meeting, and advocate for chws across the state.
$989,509 spent41% of program spendingCommunity problem solving - community problem solving efforts include, but not limited to, united way staff involvement and resources for la crosse county family policy board, coulee collaborative to end homelessness, rebuilding for learning community retreat, la crosse mental health coalition, monroe county mental health coalition, , resilience trauma informed care framework, 2-1-1 advisory committee, healthy families advisory committee, w-2 steering committee, community youth supports, coulee region volunteer coordinators, and disaster preparedness and recovery efforts. Our work in community problem solving is data-driven and informed by studying community needs in partnership with local health departments and hospitals. We publish compass now, a community needs assessment every three years. View the 2024 report at compassnow.org. This effort helps identify health and human service critical issues and what community assets can be leveraged in finding solutions for a six county area (houston (mn), buffalo, la crosse, monroe, trempealeau, and vernon (wi)). The compass report provides valuable information and presents the results of data collected through a community survey, focus…
$463,139 spent$12 earned by the program19% of program spending
The 3 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $2,384,809.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2018 to 2019, from $3.6M to $3.3M (−9%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 1% · 2020 14% · 2021 17% · 2022 19% · 2023 31% · 2024 33%. Grants only. Government contracts and fees sit inside program revenue.
95% of GREAT RIVERS UNITED WAY INC’s revenue is contributions — more donation-reliant than the typical peer (82% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Mary Kay Wolf
Executive director
Board chair
Holly Blanchard
Board chair
As listed on its FY2025 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 14 funders to 26 funders, grant income rose $382k → $586k.
10 of 41 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 41% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
Left out of every figure on this page: $952k from 4 payers (the payer shares this organization's board, largest Gundersen Lutheran Administrative Services Inc). These are real filings, and they are not money GREAT RIVERS UNITED WAY INC raised.
From the IRS filings of GREAT RIVERS UNITED WAY INC’s funders (the co-funder graph). Top 30 of 41 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
GREAT RIVERS UNITED WAY INC has a broad base — no single funder exceeds 20% of grant income, and it takes 5 funders to reach half.
the vertical line marks half of all grant income — 5 funders to its left
67% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GREAT RIVERS UNITED WAY INC.
Largest funder’s share by year: 2017 46% · 2018 30% · 2019 30% · 2020 37% · 2021 31% · 2022 20% · 2023 19% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
71% of GREAT RIVERS UNITED WAY INC's funders are still giving 3 years after their first grant; 76% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
61% of GREAT RIVERS UNITED WAY INC's grant income comes from Wisconsin funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $1.7M arriving through sponsors registered in 8 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
GREAT RIVERS UNITED WAY INC runs a healthier operating margin than half of the 2,910 philanthropy nonprofits its size.
this organization peer median middle 50% of peers· 2,910 philanthropy nonprofits $1M–$10M, FY2024
Organizations like GREAT RIVERS UNITED WAY INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Wisconsin
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
83% of spending goes to programs.
Governance
Public support
86%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 2 states
Screen this organization
A dated, signed PDF of the compliance screen for GREAT RIVERS UNITED WAY INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds GREAT RIVERS UNITED WAY INC?
- GREAT RIVERS UNITED WAY INC (Wisconsin) receives grants from 41 organizations whose IRS filings report $4,204,032 to it, the largest being AMERICAN ONLINE GIVING FOUNDATION INC ($843,604). 31 of them have funded it in more than one year.
- How many funders does GREAT RIVERS UNITED WAY INC have?
- IRS filings report 41 organizations giving $4,204,032 in grants to GREAT RIVERS UNITED WAY INC, 31 of which have funded it in more than one year.
- Who is the largest funder of GREAT RIVERS UNITED WAY INC?
- AMERICAN ONLINE GIVING FOUNDATION INC is the largest funder on record, with $843,604 in grants. The full list of funders is on this page.
- How can an organization like GREAT RIVERS UNITED WAY INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Wisconsin. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 41 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing