New Jersey · Nonprofit
GOOD COUNSEL INC
GOOD COUNSEL INC (New Jersey) receives grants from 107 organizations whose IRS filings report $6,660,518 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($1,505,826). 59 of them have funded it in more than one year, and 60% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2025
- $6.4M
- Funders on record
- 107
- Grants received
- $6.7M
- Net assets
- $4.9M
What Good Counsel Inc does
Mission
Good counsel, inc. Is a not-for-profit organization rooted in the first principles of catholic morality concerning the dignity of every human person. Good counsel recognizes the dignity of god-given life from the moment of conception, fostering a nurturing, safe family environment, encouraging self-respect and independence for pregnant mothers and their children in a diverse community of all faiths and beliefs.
As stated on its FY2025 Form 990.
Programs
Housing: in 2025, good counsel provided housing for 147 mothers, a 12% increase over 2024, reflecting the growing need for safe and supportive homes for pregnant women. During the year, 22 babies were born, bringing the total number of children welcomed through good counsel homes to 1,383 since 1985. In addition, 93 children were cared for in 2025, a 16% increase from the previous year. Securing stable housing during pregnancy is critically important for both the mother and her unborn child. Without a safe and secure place to live, a pregnant woman faces increased risks-physically, emotionally, and medically. Stress from housing instability can lead to complications like premature birth, low birth weight, and poor maternal health. A stable home provides the foundation for proper nutrition, rest, prenatal care, and emotional well-being-all essential for a healthy pregnancy. It also gives an expectant mother peace of mind and the dignity of knowing she and her baby are safe. When housing is secure, she can focus on preparing for motherhood rather than surviving day to day. Good counsel began with a radical belief: no pregnant woman should have to walk alone. Real love does…
$1,026,494 spent$7,025 earned by the program22% of program spendingAdvocacy: advocacy plays a critical role in the lives of good counsel mothers because many arrive feeling alone, uncertain, and unsure how to work through the complicated systems that affect their lives. From finding stable housing and healthcare to securing employment or understanding legal matters, these processes can be overwhelming - especially for a mother already facing a difficult situation. Advocacy is a vital part of our work each day. Through emails, letters, speaking engagements, social media, and events, we strive to educate and inspire the broader community to better understand the needs of homeless and abandoned pregnant mothers - and to take meaningful action. Over the past year, we estimate that our outreach touched more than 100,000 individuals. At good counsel, advocacy means walking alongside each woman as she works to rebuild her life. Our team helps mothers understand the options available to them, connect with essential services, and navigate the steps needed to create stability for themselves and their children. Whether assisting with medical appointments, helping complete benefit applications, or guiding them through challenging decisions, advocacy ensures…
$2,379,600 spent$16,286 earned by the program51% of program spendingOutreach: intake staff received 3,354 calls in 2025 through the 24/7 hotline. Good counsel's 24-hour hotline serves as an essential point of contact for women experiencing crisis pregnancies or homelessness. At any hour of the day or night, mothers can reach a caring voice ready to listen, offer reassurance, and help them take the next step forward. Many of the women who call are overwhelmed, isolated, and uncertain about what to do next. Through the hotline, they immediately connect with someone who understands their situation and can guide them toward real support. This may include emergency housing, connections to medical care, counseling, and access to the resources they need to move forward with confidence. Often, mothers reach out to good counsel when they have run out of options and are feeling frightened and alone. Kenya was one of those mothers. The shelter where she had been staying told her she could no longer remain there because she was pregnant. With nowhere else to turn, she called good counsel. Arrangements were made for her to come, but before she could arrive, kenya went into labor at just 27 weeks. Her baby boy, kenzo, weighed only 2 pounds, 7 ounces, but…
$793,200 spent$5,429 earned by the program17% of program spendingAll other accomplishments: 1.while faith is never a requirement for a mother to be welcomed into good counsel, it is always a joyful moment when a mother chooses to have her child baptized. In 2025, six babies and two mothers received catholic baptisms, and nine additional children were welcomed through christian christenings in other faith traditions. These moments are meaningful celebrations for the families and for the good counsel community, marking important milestones in their spiritual lives. 2.the number of donors increased by 16% compared to the previous year and a 21% increase on average between 2021-2024. This growth suggests that more people are becoming aware of and connecting with our mission. Our message of supporting mothers and babies is reaching a broader audience, leading to stronger engagement from the community. As more individuals choose to support our work, it reflects a growing level of trust and commitment to the impact we are making. Expanding our donor base also strengthens the organization by diversifying support, which helps create a more stable and sustainable foundation for fundraising in the years ahead.
$466,589 spent$3,193 earned by the program10% of program spending
The 4 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $4,665,883.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2019 to 2020, from $3.7M to $4.6M (+25%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2021 12%. Grants only. Government contracts and fees sit inside program revenue.
101% of GOOD COUNSEL INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (81% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 5 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Jo-Ann Venezia
CEO
Board chair
Joseph Michalik
Chairman
As listed on its FY2025 Form 990.
The chief executive listed changed between the FY2022 and FY2023 filings.
Who funds it, year by year
2017 → 2023: the base broadened from 24 funders to 40 funders, grant income rose $241k → $1.0M.
20 of 107 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 60% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of GOOD COUNSEL INC’s funders (the co-funder graph). Top 30 of 107 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
GOOD COUNSEL INC has a broad base — no single funder exceeds 23% of grant income, and it takes 4 funders to reach half.
the vertical line marks half of all grant income — 4 funders to its left
64% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GOOD COUNSEL INC.
Largest funder’s share by year: 2017 49% · 2018 37% · 2019 59% · 2020 17% · 2021 17% · 2022 16% · 2023 25% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
40% of GOOD COUNSEL INC's funders are still giving 3 years after their first grant; 55% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
60% of GOOD COUNSEL INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $2.6M that is directly attributable, 58% of it comes from funders outside New Jersey, across 19 states.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $4.0M arriving through sponsors registered in 16 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
GOOD COUNSEL INC is better cushioned than half of the 6,891 human services nonprofits its size.
this organization peer median middle 50% of peers· 6,891 human services nonprofits $1M–$10M, FY2025
Organizations like GOOD COUNSEL INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In New Jersey
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
75% of spending goes to programs.
Governance
Public support
99%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 7 states
Part of a family of 1 related entity
- Evangelium Vitae Housing · corp_trust
Screen this organization
A dated, signed PDF of the compliance screen for GOOD COUNSEL INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds GOOD COUNSEL INC?
- GOOD COUNSEL INC (New Jersey) receives grants from 107 organizations whose IRS filings report $6,660,518 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($1,505,826). 59 of them have funded it in more than one year, and 60% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does GOOD COUNSEL INC have?
- IRS filings report 107 organizations giving $6,660,518 in grants to GOOD COUNSEL INC, 59 of which have funded it in more than one year.
- Who is the largest funder of GOOD COUNSEL INC?
- FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $1,505,826 in grants. The full list of funders is on this page.
- How can an organization like GOOD COUNSEL INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in New Jersey. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Good Counsel →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 107 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing