New Jersey · Nonprofit
GIRL SCOUTS HEART OF NEW JERSEY
GIRL SCOUTS HEART OF NEW JERSEY (New Jersey) receives grants from 41 organizations whose IRS filings report $4,113,369 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($1,809,550). 16 of them have funded it in more than one year.
- Revenue FY2025
- $8.7M
- Funders on record
- 41
- Grants received
- $4.1M
- Net assets
- $10M
What Girl Scouts Heart of New Jersey does
Mission
Girl scouting builds girls of courage, confidence, and character who make the world a better place. Gshnj prepares girls for a lifetime of leadership through the girl scout leadership experience and its focus on four key pillars: stem, outdoors, life skills, and entrepreneurship.
As stated on its FY2025 Form 990.
Programs
Product program - through participation in the product program, girls learn to think like entrepreneurs, gaining the confidence and know-how to dream big and do bigger. Proceeds from the product program remain local, helping to fund troop activities that allow girls to explore the other pillars of the girl scout leadership experience, and support council operations necessary to deliver programing and maintain council infrastructure. During the 2024-2025 year, 2,660 girls participated in the fall product program, and 10,253 girls participated in the cookie program.
$626,994 spent$4,792,364 earned by the program8% of program spendingCamp - gshnj offers summer camp through its day camp (the oval in maplewood, nj) and its residence camp (camp hoover in middleville, nj). Participating in girl scout camp is a beloved tradition, and a great way for girls to explore leadership, build skills, and develop a deep appreciation for nature. During the 2024-2025 year, gshnj delivered 10,460 outdoor experiences, including 1,490 summer camp sessions, troop camping trips, and other outdoor-based programs.
$2,170,958 spent$974,273 earned by the program28% of program spendingGirl scout leadership experience - includes participation in individual and troop activities, attending council developed and delivered programs, earning badges, engaging in community service, travelling, and pursuing high awards. The girl scout leadership experience prepares girls for a lifetime of leadership, success, and adventure in a safe, no-limits place designed for and by girls. During the 2024-2025 year, gshnj delivered the girl scout leadership experience to 14,030 girls. The council delivered 354 program sessions, including stem, entrepreneurship and life experiences. Additionally, 491 girls earned high awards, including: 33 gold awards, 128 silver awards, and 330 bronze awards.
$4,836,082 spentof which $163,232 as grants$1,418,780 earned by the program63% of program spending
The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $7,634,034.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $11M to $13M (+12%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 1% · 2025 6%. Grants only. Government contracts and fees sit inside program revenue.
15% of GIRL SCOUTS HEART OF NEW JERSEY’s revenue is contributions — more earned-revenue than three-quarters of its peers (82% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 6 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Natasha Hemmings
Chief executive officer
As listed on its FY2025 Form 990.
The chief executive listed changed between the FY2017 and FY2018 filings.
Who funds it, year by year
2017 → 2023: the base broadened from 5 funders to 17 funders, grant income rose $55k → $467k.
7 of 41 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 47% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of GIRL SCOUTS HEART OF NEW JERSEY’s funders (the co-funder graph). Top 30 of 41 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
GIRL SCOUTS HEART OF NEW JERSEY leans on a few funders — its largest provides 44% of grant income and the top three 80%; half comes from just 2 funders.
the vertical line marks half of all grant income — 2 funders to its left
69% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GIRL SCOUTS HEART OF NEW JERSEY.
Largest funder’s share by year: 2017 51% · 2018 71% · 2019 54% · 2020 32% · 2021 35% · 2022 83% · 2023 60% — growing more concentrated.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
56% of GIRL SCOUTS HEART OF NEW JERSEY's funders are still giving 3 years after their first grant; 39% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
GIRL SCOUTS HEART OF NEW JERSEY draws 56% of its grant income from funders outside New Jersey, across 8 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $1.9M arriving through sponsors registered in 7 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
GIRL SCOUTS HEART OF NEW JERSEY is better cushioned than half of the 1,152 youth development nonprofits its size.
this organization peer median middle 50% of peers· 1,152 youth development nonprofits $1M–$10M, FY2025
Organizations like GIRL SCOUTS HEART OF NEW JERSEY
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In New Jersey
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
88% of spending goes to programs.
Governance
Public support
98%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for GIRL SCOUTS HEART OF NEW JERSEY: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds GIRL SCOUTS HEART OF NEW JERSEY?
- GIRL SCOUTS HEART OF NEW JERSEY (New Jersey) receives grants from 41 organizations whose IRS filings report $4,113,369 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($1,809,550). 16 of them have funded it in more than one year.
- How many funders does GIRL SCOUTS HEART OF NEW JERSEY have?
- IRS filings report 41 organizations giving $4,113,369 in grants to GIRL SCOUTS HEART OF NEW JERSEY, 16 of which have funded it in more than one year.
- Who is the largest funder of GIRL SCOUTS HEART OF NEW JERSEY?
- FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $1,809,550 in grants. The full list of funders is on this page.
- How can an organization like GIRL SCOUTS HEART OF NEW JERSEY find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in New Jersey. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Girl Scouts Heart of New Jersey →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 41 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing