South Carolina · Nonprofit
ETV Endowment of South Carolina Inc
ETV Endowment of South Carolina Inc (South Carolina) receives grants from 102 organizations whose IRS filings report $4,231,089 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($659,246). 66 of them have funded it in more than one year.
- Revenue FY2025
- $15M
- Funders on record
- 102
- Grants received
- $4.2M
- Net assets
- $39M
What ETV Endowment of South Carolina Inc does
Mission
The ETV Endowment of South Carolina is a 501(c)(3) nonprofit founded in 1977 that provides funding for programming broadcast on South Carolina ETV, South Carolina Public Radio and other public media stations.
As stated on its FY2025 Form 990.
Programs
PROGRAM PURCHASE - Through annual membership contributions, the ETV Endowment of South Carolina supports programs broadcast by SCETV, SC Public Radio and other public media stations. The Endowment's 46,500 donors made nearly 277,000 individual gifts in FY25. These membership funds are used to purchase programming seen on 11 television stations broadcasting four television channels and heard on nine radio stations broadcasting two programming streams throughout the state. Funding for the programming that is broadcast 24 hours per day, seven days per week, including the national PBS and NPR schedules, is provided by members of the Endowment. The ETV Endowment is proud to serve all South Carolinians, without regard to their ability to pay for the many programs offered.
$5,936,630 spent$790,394 earned by the program55% of program spendingPROGRAM PRODUCTION - Since its founding in 1977, the ETV Endowment has managed more than $140 million in restricted grants from corporations, foundations and individuals as well as governmental entities. The Endowment uses these funds in accordance with grant restrictions to produce and/or present programs for distribution on a national, regional or state level. SCETV, SC Public Radio and the ETV Endowment also contribute significant in-kind contributions to these programs to ensure completion and distribution. Such programs include television, radio and non-broadcast educational programs.
$4,449,933 spentof which $2,290,227 as grants41% of program spendingMEMBER SERVICES - For 47 years, the ETV Endowment family of donors, numbering 46,500, has provided membership contributions to sustain the program purchase and production of television and radio programming. Since the Endowment's inception in 1977, our Endowment donors have contributed nearly $169 million in unrestricted membership funds. Every member of the Endowment is offered a monthly SCENE program guide, which highlights the offerings on each of SCETV's four television channels and two radio streams. The Endowment also sends members membership decals for their vehicles each year so others may know of their support of public media in South Carolina. Lastly, the Endowment mailed more than 3,238 appreciation gifts to our donors in FY25. Those gifts included DVDs, books and tickets to performances, all of which are associated with ETV and SC Public Radio's programming and extend the educational outreach component of SCETV.
$363,298 spent3% of program spending
The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $10,749,861.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $29M to $35M (+21%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 1% · 2018 1% · 2019 1% · 2020 1% · 2021 1% · 2022 1% · 2023 1%. Grants only. Government contracts and fees sit inside program revenue.
74% of ETV Endowment of South Carolina Inc’s revenue is contributions — more donation-reliant than the typical peer (58% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Coby C Latham CPA CFRE
Executive Director
As listed on its FY2025 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 22 funders to 45 funders, grant income rose $157k → $593k.
20 of 102 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 42% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of ETV Endowment of South Carolina Inc’s funders (the co-funder graph). Top 30 of 102 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
ETV Endowment of South Carolina Inc has a broad base — no single funder exceeds 16% of grant income, and it takes 5 funders to reach half.
the vertical line marks half of all grant income — 5 funders to its left
62% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund ETV Endowment of South Carolina Inc.
Largest funder’s share by year: 2017 17% · 2018 17% · 2019 31% · 2020 15% · 2021 24% · 2022 23% · 2023 20% — growing more concentrated.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
59% of ETV Endowment of South Carolina Inc's funders are still giving 3 years after their first grant; 65% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
80% of ETV Endowment of South Carolina Inc's grant income comes from South Carolina funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $1.8M arriving through sponsors registered in 14 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
ETV Endowment of South Carolina Inc runs a healthier operating margin than half of the 570 arts & culture nonprofits its size.
this organization peer median middle 50% of peers· 570 arts & culture nonprofits $10M–$100M, FY2025
Government funding ETV Endowment of South Carolina Inc receives
Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $390k on record.
- National Endowment for the Humanities$390k
Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.
Organizations like ETV Endowment of South Carolina Inc
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In South Carolina
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
86% of spending goes to programs.
Governance
Public support
79%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Part of a family of 1 related entity
- SC Educational Communications Inc · exempt
Screen this organization
A dated, signed PDF of the compliance screen for ETV Endowment of South Carolina Inc: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds ETV Endowment of South Carolina Inc?
- ETV Endowment of South Carolina Inc (South Carolina) receives grants from 102 organizations whose IRS filings report $4,231,089 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($659,246). 66 of them have funded it in more than one year.
- How many funders does ETV Endowment of South Carolina Inc have?
- IRS filings report 102 organizations giving $4,231,089 in grants to ETV Endowment of South Carolina Inc, 66 of which have funded it in more than one year.
- Who is the largest funder of ETV Endowment of South Carolina Inc?
- FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $659,246 in grants. The full list of funders is on this page.
- How can an organization like ETV Endowment of South Carolina Inc find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in South Carolina. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 102 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing