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New York · Nonprofit

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (New York) receives grants from 2 organizations whose IRS filings report $6,032,581 to it, the largest being Screen Actors Guild-AMPTP Industry Advancement & Cooperative Fund ($6,021,581). 1 of them have funded it in more than one year.

$20M
Revenue FY2025
2
Funders on record
$6.0M
Grants received
$7.0M
Net assets
1/2 repeat funderspeak grant-dependency 27%

Three funders worth looking at

Grantmakers with no record of funding this organization, ranked by how strongly the co-funder graph and the mission embeddings agree. The evidence is in section 03.

See all 12 prospects and why each one surfaced →
01The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.

100 = 20172017 Revenue 100 ($17M) Expenses 100 ($17M) Net assets 100 ($7.6M)2018 Revenue 108 ($18M) Expenses 108 ($19M) Net assets 98 ($7.4M)2019 Revenue 98 ($16M) Expenses 105 ($18M) Net assets 80 ($6.1M)2020 Revenue 85 ($14M) Expenses 87 ($15M) Net assets 71 ($5.4M)2021 Revenue 80 ($14M) Expenses 78 ($13M) Net assets 99 ($7.5M)2022 Revenue 97 ($16M) Expenses 92 ($16M) Net assets 96 ($7.2M)2023 Revenue 108 ($18M) Expenses 107 ($18M) Net assets 91 ($6.9M)2024 Revenue 116 ($19M) Expenses 110 ($19M) Net assets 96 ($7.3M)2025 Revenue 117 ($20M) Expenses 116 ($20M) Net assets 92 ($7.0M)
'17'18'19'20'21'22'23'24'25
Revenue (117)Expenses (116)Net assets (92)

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 6 of the last 9 reported years ran a deficit.

−$415k
’17
−$399k
’18
−$1.7M
’19
−$615k
’20
$44k
’21
$471k
’22
−$203k
’23
$462k
’24
−$338k
’25
3.1
months of
reserve
02Who funds it

Who funds it, year by year

2017 → 2022: the base held at 1 funder, grant income rose $11k → $185k.

Funder
'17
'19
'21
'22
'24*
total
funders
1
1
1
1
1

From the IRS filings of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES’s funders (the co-funder graph). Association, not causation.

How concentrated its funding is

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES leans on a few funders — its largest provides 100% of grant income and the top three 100%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

100%
largest funder
100%
top three
~1
effective funders

Largest funder’s share by year: 2017 100% · 2019 100% · 2021 100% · 2022 100% — broadly stable.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration.

Where its funders are

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES draws 100% of its grant income from funders outside New York, across 2 states in all.

NY
CA

In-state vs out-of-state, by year

’17
’19
’21
’22
New York out of state home

Funder states come from each funder’s own filing.

03Its place in the field

Funders to approach

Grantmakers that don’t fund you yet, surfaced two ways: they back organizations that share your funders, or their grantees resemble your mission. The ones both signals agree on come first.

From the co-funder graph (funders backing at least two comparable organizations, shrunk for grantee count, donor-advised and mega-funds excluded) and the universe embeddings. A research starting point; overlap is association, not a guarantee of fit.

Organizations like AMERICAN ASSOCIATION OF ADVERTISING AGENCIES

Nonprofits whose mission and program text most resemble this one, by semantic similarity over the universe of US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New York

Aaaa Foundation Inc90%Association of National Advertisers Inc85%Coalition for Healthcare Communication Inc82%American Arbitration Association Inc82%The Academy of Management Inc81%National Guild for Community Arts Education Inc81%The Advertising Council Inc81%College Art Association of America Inc81%

Nationally

Aaaa Foundation Inc90%American Advertising Federation Inc85%Association of National Advertisers Inc85%American Marketing Association84%American Association for the Advancement of Science84%American Accounting Association83%Association for Accessible Medicines83%America's Charities82%
04Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Governance

30
board members
97%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Footprint & structure

Part of a family of 7 related entities

  • 4a's Workplace Enlightenment LLC · disregarded
  • Aaaa Foundation · exempt
  • Coalition for Healthcare Communication Inc · exempt
  • Advertising Digital Identification LLC · partnership
  • Aaaa Benefits Inc · corp_trust

Screen this organization

A dated, signed PDF of the compliance screen for AMERICAN ASSOCIATION OF ADVERTISING AGENCIES: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds AMERICAN ASSOCIATION OF ADVERTISING AGENCIES?
AMERICAN ASSOCIATION OF ADVERTISING AGENCIES (New York) receives grants from 2 organizations whose IRS filings report $6,032,581 to it, the largest being Screen Actors Guild-AMPTP Industry Advancement & Cooperative Fund ($6,021,581). 1 of them have funded it in more than one year.
How many funders does AMERICAN ASSOCIATION OF ADVERTISING AGENCIES have?
IRS filings report 2 organizations giving $6,032,581 in grants to AMERICAN ASSOCIATION OF ADVERTISING AGENCIES, 1 of which have funded it in more than one year.
Who is the largest funder of AMERICAN ASSOCIATION OF ADVERTISING AGENCIES?
Screen Actors Guild-AMPTP Industry Advancement & Cooperative Fund is the largest funder on record, with $6,021,581 in grants. The full list of funders is on this page.
How can an organization like AMERICAN ASSOCIATION OF ADVERTISING AGENCIES find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 2funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. What this page cannot tell you · view filing