Illinois · Nonprofit
AMERICAN MARKETING ASSOCIATION
AMERICAN MARKETING ASSOCIATION (Illinois) receives grants from 6 organizations whose IRS filings report $128,724 to it, the largest being THE JAGDISH AND MADHURI SHETH EDUCATION FOUNDATION INC ($92,724). 3 of them have funded it in more than one year.
Against its field
AMERICAN MARKETING ASSOCIATION's funding has concentrated — grant income rose while the number of funders held roughly flat.
this organization peer median middle 50% of peers· 276 community improvement nonprofits $10M–$100M, FY2025
Three funders worth looking at
Grantmakers with no record of funding this organization, ranked by how strongly the co-funder graph and the mission embeddings agree. The evidence is in section 03.
- Dayton Foundation Plus Incshared funders
- Asae Research Foundationportfolio match
- Philadelphia Hospitality Investment Levyportfolio match
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2022 7%. Grants only. Government contracts and fees sit inside program revenue.
1% of AMERICAN MARKETING ASSOCIATION’s revenue is contributions — more earned-revenue than three-quarters of its peers (61% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 9 reported years ran a deficit.
reserve
Who funds it, year by year
2017 → 2023: the base held at 2 funders, grant income rose $7k → $69k.
1 of 6 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 14% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of AMERICAN MARKETING ASSOCIATION’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
AMERICAN MARKETING ASSOCIATION leans on a few funders — its largest provides 72% of grant income and the top three 91%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
91% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund AMERICAN MARKETING ASSOCIATION.
Largest funder’s share by year: 2017 86% · 2018 86% · 2019 50% · 2020 100% · 2023 93% — growing more concentrated.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
AMERICAN MARKETING ASSOCIATION draws 100% of its grant income from funders outside Illinois, across 3 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $18k arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Funders to approach
Grantmakers that don’t fund you yet, surfaced two ways: they back organizations that share your funders, or their grantees resemble your mission. The ones both signals agree on come first. Your 6 funders put you under-funded among the 400 organizations that share them.
- Dayton Foundation Plus Incshared fundersOH · backs 56 organizations that share your funders
- Asae Research Foundationportfolio matchits grantees resemble your mission
- Philadelphia Hospitality Investment Levyportfolio matchits grantees resemble your mission
- Council of Medical Specialty Societiesportfolio matchits grantees resemble your mission
- Visitor Development Fund Incportfolio matchits grantees resemble your mission
- American Academy of Addiction Psychiatry Incportfolio matchits grantees resemble your mission
- United States Pharmacopeial Conventionportfolio matchits grantees resemble your mission
- American Association of Colleges of Osteopathic Medicineportfolio matchits grantees resemble your mission
- American Institute of Certified Public Accountantsportfolio matchits grantees resemble your mission
- American Medical Associationportfolio matchits grantees resemble your mission
- Association of International Certified Professional Accountantsportfolio matchits grantees resemble your mission
- American Institute of Physics Incportfolio matchits grantees resemble your mission
From the co-funder graph (funders backing at least two comparable organizations, shrunk for grantee count, donor-advised and mega-funds excluded) and the universe embeddings. A research starting point; overlap is association, not a guarantee of fit.
Organizations like AMERICAN MARKETING ASSOCIATION
Nonprofits whose mission and program text most resemble this one, by semantic similarity over the universe of US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Illinois
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
58% of spending goes to programs.
Governance
Public support
99%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for AMERICAN MARKETING ASSOCIATION: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds AMERICAN MARKETING ASSOCIATION?
- AMERICAN MARKETING ASSOCIATION (Illinois) receives grants from 6 organizations whose IRS filings report $128,724 to it, the largest being THE JAGDISH AND MADHURI SHETH EDUCATION FOUNDATION INC ($92,724). 3 of them have funded it in more than one year.
- How many funders does AMERICAN MARKETING ASSOCIATION have?
- IRS filings report 6 organizations giving $128,724 in grants to AMERICAN MARKETING ASSOCIATION, 3 of which have funded it in more than one year.
- Who is the largest funder of AMERICAN MARKETING ASSOCIATION?
- THE JAGDISH AND MADHURI SHETH EDUCATION FOUNDATION INC is the largest funder on record, with $92,724 in grants. The full list of funders is on this page.
- How can an organization like AMERICAN MARKETING ASSOCIATION find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Illinois. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 6funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported August 27, 2026. What this page cannot tell you · view filing