Washington, D.C. · Nonprofit
AMERICAN ADVERTISING FEDERATION INC
AMERICAN ADVERTISING FEDERATION INC (Washington, D.C.) receives grants from 2 organizations whose IRS filings report $29,180 to it, the largest being MIKE AND GILLIAN GOODRICH FOUNDATION ($15,000). 1 of them have funded it in more than one year.
- Revenue FY2025
- $8.8M
- Funders on record
- 2
- Grants received
- $29k
- Net assets
- $3.3M
What American Advertising Federation Inc does
Mission
American advertising federation, inc. Was established to provide leadership and cultivate, promote, and disseminate knowledge and information on issues involving and affecting advertising.
As stated on its FY2025 Form 990.
Programs
The advertising hall of fame celebrates industry legends, who, throughout their trailblazing careers, have distinguished themselves with outstanding, nationally and globally recognized professional achievements; remarkable innovations that have changed our industry and our culture; and exceptional philanthropic work both within the advertising industry and in their communities. Since its inception in 1949, nearly 300 advertising legends and ten iconic global companies have been elected to the hall. The event is among the advertising industry's biggest and most prestigious of the year, attended by nearly 1,000 c-suite and senior level executives from the world's largest brands, advertising agencies, media and tech companies and is the largest fundraiser for the federation providing a vital source of funding necessary to continue the wide range of educational, diversity, and advocacy initiatives that are critical to our industry.
$3,292,588 spent$3,697,310 earned by the program57% of program spendingThe american advertising awards is the advertising industry's largest and most representative competition, attracting more than 25,000 entries every year in local aaf ad club competitions. The mission of the american advertising awards is to recognize and reward the creative spirit of excellence in the art of advertising.conducted annually by the aaf, the local tier of the american advertising awards is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to receive an addy award--recognition as the very best in their markets. At the second tier, local addy winners compete against winners from other local clubs in one of 15 district competitions. District addy winners are then forwarded to the third tier, the national stage of the american advertising awards. Entry in your local competition is the first step toward winning a national addy. Entering the american advertising awards supports the entire advertising industry, because the aaf and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.…
$847,949 spent$604,333 earned by the program15% of program spendingThe advertising hall of achievement is the premier event recognizing top young thought leaders making a significant impact on our industry and their communities. The impressive alumni networkeach selected by peers in the advertising industryincludes nearly 200 members who have transformed the landscape of advertising, entertainment and media.the advertising hall of achievement is the industry's premier award for outstanding advertising professionals age 40 and under. The aaf established this program in 1993 as a way to recognize talented individuals whose leadership, career achievement and personal characteristics inspire others to excel.
$1,648,549 spent$790,837 earned by the program28% of program spending
The 3 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $5,789,086.
The organization over time
Each line starts at 100 in 2020, so what you read is the shape rather than the size: 150 means half as much again as 2020, 50 means half. The number beside each label in the key is where it ended.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $4.2M to $6.3M (+49%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2022 9%. Grants only. Government contracts and fees sit inside program revenue.
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 6 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Pacheco Steve
President & CEO
As listed on its FY2025 Form 990.
The chief executive listed changed between the FY2023 and FY2024 filings.
Who funds it, year by year
2018 → 2023: the base held at 1 funder, grant income rose $7k → $15k.
Left out of every figure on this page: $8k from one payer (the payer shares this organization's board, largest American Association of Advertising Agencies). These are real filings, and they are not money AMERICAN ADVERTISING FEDERATION INC raised.
From the IRS filings of AMERICAN ADVERTISING FEDERATION INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
AMERICAN ADVERTISING FEDERATION INC leans on a few funders — its largest provides 51% of grant income and the top three 100%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
49% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund AMERICAN ADVERTISING FEDERATION INC.
Largest funder’s share by year: 2018 100% · 2019 100% · 2023 100% — broadly stable.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
AMERICAN ADVERTISING FEDERATION INC draws 100% of its grant income from funders outside Washington, D.C., across 2 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Organizations like AMERICAN ADVERTISING FEDERATION INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Washington, D.C.
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
69% of spending goes to programs.
Governance
Footprint & structure
Files a return copy in 1 state
Part of a family of 1 related entity
- American Advertising Foundation · exempt
Screen this organization
A dated, signed PDF of the compliance screen for AMERICAN ADVERTISING FEDERATION INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds AMERICAN ADVERTISING FEDERATION INC?
- AMERICAN ADVERTISING FEDERATION INC (Washington, D.C.) receives grants from 2 organizations whose IRS filings report $29,180 to it, the largest being MIKE AND GILLIAN GOODRICH FOUNDATION ($15,000). 1 of them have funded it in more than one year.
- How many funders does AMERICAN ADVERTISING FEDERATION INC have?
- IRS filings report 2 organizations giving $29,180 in grants to AMERICAN ADVERTISING FEDERATION INC, 1 of which have funded it in more than one year.
- Who is the largest funder of AMERICAN ADVERTISING FEDERATION INC?
- MIKE AND GILLIAN GOODRICH FOUNDATION is the largest funder on record, with $15,000 in grants. The full list of funders is on this page.
- How can an organization like AMERICAN ADVERTISING FEDERATION INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Washington, D.C.. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2020–2025), and the filings of 2 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing