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Sugar Bowl at a glanceAlso receives grants: funding profile →

· Public charity

Sugar Bowl

Established to seek out, promote, finance, sponsor, schedule, conduct, and operate an annual calendar of local, state, national and international amateur and collegiate sporting events in the greater new orleans area and the state of louisiana, for the [cont'd on sch o] purpose of generating tourism via amateur athletics.

$13M
Granted FY2025still arriving
9
Grants FY2025still arriving
3
States reached
$5.8M
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
01What it funds
01100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2025.

Recreation & Sports$85MEducation$1.5MPhilanthropy$713kPublic Safety & Disaster$625kFood & Nutrition$300kHousing & Shelter$125kHuman Services$20kArts & Culture$15kOther$0
02FY2025 · 9 grants

Where the money goes

Grants by size, and the largest recipients.

By grant size · FY2025

  • $10k–50k3 grants · $85k
  • $50k–250k3 grants · $408k
  • $250k+3 grants · $12M
$100,000
Median grant
3
States reached
$89M
Total assets
Largest grants
RecipientAmount
SOUTHEASTERN CONFERENCE$5,750,000
BIG 12 CONFERENCE INC$5,750,000
THE GREATER NEW ORLEANS FOUNDATION$500,000
COLLEGE FOOTBALL PLAYOFF FOUNDATION$245,880
NEW SCHOOLS FOR NEW ORLEANS$100,000
BLACK COLLEGE FOOTBALL HALL OF FAME$62,500
KELLY GIBSON FOUNDATION$40,000
SOUTHERN YACHT CLUB$22,500
LOUISIANA SOCCER ASSOCIATION$22,500
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY17–20, $20k) land where the poverty rate runs at 23%, against an area that typically sits at 13%. 100% of those dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 13%CATHOLIC YOUTH & YOUNG ADULT MINISTRY - ARCHDIOCESE OF NEW ORLEANS: $5k → 23%CATHOLIC YOUTH & YOUNG ADULT MINISTRY - ARCHDIOCESE OF NEW ORLEANS: $5k → 23%CATHOLIC YOUTH & YOUNG ADULT MINISTRY - ARCHDIOCESE OF NEW ORLEANS: $5k → 23%CATHOLIC YOUTH & YOUNG ADULT MINISTRY - ARCHDIOCESE OF NEW ORLEANS: $5k → 23%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.

Which US states its grants reach

OH
MO
AZ
OK
LA
AL
GA
TX
FL
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

82%of every dollar goes to organizations it has funded before.
$72M · 22 repeat orgs$16M to everyone else

Grantees it renews have grown median revenue +30% since the first grant, against -12% for those funded once.

22 repeat relationships: 8 still active in FY2025, 14 since wound down.

How the two cohorts compare

Re-uppedFunded once

Organizations

22
11

Total granted

$72M
$16M

Median revenue growth · since first grant

+30%
-12%

Still filing today

77%
55%

New vs renewed · share of each year

In FY2025, 100% of grant dollars renewed an existing relationship; $0 went to new ones.

50%100%’17’18’19’20’21’22’23’24’25
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22’23’24’25
EducationRecreation & SportsPhilanthropyHuman ServicesFood & NutritionYouth DevelopmentOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • SC
    SOUTHEASTERN CONFERENCE
    6× · 2017–2025 · $32M · revenue +71%
  • TB
    THE BIG 12 CONFERENCE INC
    6× · 2017–2025 · $32M · revenue +65%
  • LH
    Louisiana High School Athletic Association
    4× · 2017–2020 · $1.6M · revenue +2%

Funded once

  • NO
    NEW ORLEANS COLLEGE FOOTBALL CHAMPIONSHIP HOST COMMITTEE INC
    one grant, 2020 · $5.6M · revenue -97% · 61% of their budget
  • LS
    LOUISIANA STATE UNIVERSITY
    one grant, 2023 · $5.1M
  • FS
    FLORIDA STATE UNIVERSITY
    one grant, 2023 · $5.1M
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
University of New Orleans Foundation

The University of New Orleans Foundation's mission is to promote the well-being and advancement of the University of New Orleans and all the colleges, schools, departments, and divisions comprising it, and to develop, expand, and improve…

Education
2
Lsu Foundation

The lsu foundation cultivates and invests in philanthropic partnerships to support and advance lsu's academic priorities.

Education
3
Lsu Research Foundation
Community Improvement
4
University of New Orleans Research and Technology Foundation Inc

-To support any and all programs, facilities, research, and educational opportunities offered by the University of New Orleans and the University of Louisiana System.-To encourage teaching, research, scholarship, and services, and increase…

Health
5
Lsu Alumni Association

The mission is to protect, promote, and foster the welfare of louisiana state university and to create and nurture mutually beneficial relationships between the university and its alumni and friends. the association, using the talents and…

—
6
National Collegiate Athletic Association

Provide a world-class athletics and academic experience for student-athletes that fosters lifelong well-being.

Recreation & Sports
7
New Orleans Public Library Foundation

Support of the city of new orleans library system and city wide literacy efforts through parnter organizations, community organizations and initiatives including fundraising and expending funds to supplement library operations.

Education
8
Lsu Health Foundation New Orleans

The mission of the foundation is to inspire donors to invest in the lsu health sciences center - new orleans ("hsc-no") and its future, to properly steward those contributions, and to help meet the ever evolving needs of the lsuhsc-no by…

Health
9
Lsu Health Sciences Foundation in Shreveport

The sole mission of the foundation is to support, enhance and assist the lsu health sciences center at shreveport in its many endeavors.

Philanthropy
10
Lsu Real Estate and Facilities Foundation

The lsu real estate and facilities foundation's mission is to promote the educational and cultural welfare of lsu, and to develop, expand and improve the lsu's usefulness to the citizens of louisiana and the united states of america and to…

Education
11
University of Louisville Athletic Association

The University of Louisville Athletic Association is organized to develop intercollegiate athletic teams composed of students of the University of Louisville and to schedule and manage intercollegiate athletic contests, all in the harmony…

Recreation & Sports
12
Gulf South Conference

To promote, regulate, and control all recognized intercollegiate athletics sponsored by the member institutions through the maintenance of high standards of honor and fair play

Recreation & Sports
How this is measured
The grantee most central to the portfolio’s shape is New Schools for New Orleans Inc; the most unlike its peers is Kemper and Leila Williams Foundation in. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

26 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 26 of the 34 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

2
Load-bearing (≥25% of a budget)
4
Early backer (in before they grew)
24/26
Grantees still filing
15/26
Grew since first funded

Where the money sits, by cause and then by grantee

SOUTHEASTERN CONFERENCE: $32,250,000 · Recreation & SportsSOUTHEASTERN CONFERENCECRESCENT CITY FITNESS FOUNDATION INC: $1,650,000 · Recreation & Sports+2 more: $315,000 · Recreation & SportsTHE BIG 12 CONFERENCE INC: $32,250,000 · EducationTHE BIG 12 CONFERENCE INC+6 more: $1,119,500 · EducationNEW ORLEANS COLLEGE FOOTBALL CHAMPIONSHIP HOST COMMITTEE INC: $5,593,895 · OtherNEW ORLEANS COLLEGE FOO…LOUISIANA STATE UNIVERSITY: $5,100,000 · OtherLOUISIANA STATE UNIVERS…FLORIDA STATE UNIVERSITY: $5,100,000 · OtherFLORIDA STATE UNIVERSIT…Louisiana High School Athletic Association: $1,615,000 · OtherLouisiana High School A…+9 more: $1,265,437 · Other+9 moreTHE GREATER NEW ORLEANS FOUNDATION: $600,000 · PhilanthropyBREES DREAM FOUNDATION: $600,000 · PhilanthropyThe Shack Harris and Doug Williams Foundation: $213,000 · PhilanthropyUNITED WAY OF SOUTHEAST LOUISIANA: $100,000 · Philanthropy+1 more: $10,000 · PhilanthropySECOND HARVEST FOOD BANK GREATER NEW ORLEANS AND ACADIANA: $425,000 · Food & NutritionTHE KELLY GIBSON FOUNDATION: $365,000 · Human ServicesCATHOLIC CHARITIES ARCHDIOCESE OF NEW ORLEANS: $20,000 · Human ServicesSCIENCE OF SPORT: $100,000 · Youth DevelopmentST JUDE CHILDREN'S RESEARCH HOSPITAL INC: $10,000 · Health
Recreation & Sports$34,215,000Education$33,369,500Other$18,674,332Philanthropy$1,523,000Food & Nutrition$425,000Human Services$385,000Youth Development$100,000Health$10,000

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetSOUTHEASTERN CONFERENCE: $32,250,000 over 6y, 0.8% of budgetTHE BIG 12 CONFERENCE INC: $32,250,000 over 6y, 1.4% of budgetNEW ORLEANS COLLEGE FOOTBALL CHAMPIONSHIP HOST COMMITTEE INC: $5,593,895 over 1y, 61% of budgetCRESCENT CITY FITNESS FOUNDATION INC: $1,650,000 over 5y, 21% of budgetLouisiana High School Athletic Association: $1,615,000 over 4y, 16% of budgetTHE GREATER NEW ORLEANS FOUNDATION: $600,000 over 2y, 0.2% of budgetBREES DREAM FOUNDATION: $600,000 over 6y, 9.7% of budgetNEW SCHOOLS FOR NEW ORLEANS INC: $472,000 over 5y, 1.5% of budgetSECOND HARVEST FOOD BANK GREATER NEW ORLEANS AND ACADIANA: $425,000 over 2y, 0.3% of budgetTeach for America Inc: $377,500 over 6y, 0.1% of budgetTHE KELLY GIBSON FOUNDATION: $365,000 over 9y, 11% of budgetNEW ORLEANS RECREATION DEVELOPMENT FOUNDATION: $300,000 over 2y, 25% of budgetSOUTHERN YACHT CLUB OF NEW ORLEANS: $202,900 over 9y, 0.7% of budgetTHE ADMINISTRATORS OF THE TULANE EDUCATIONAL FUND: $200,000 over 4y, 0.0% of budgetLOUISIANA SOCCER ASSOCIATION: $172,000 over 8y, 2.3% of budgetNEW ORLEANS HABITAT FOR HUMANITY: $125,000 over 1y, 1.1% of budgetSCIENCE OF SPORT: $100,000 over 2y, 6.5% of budgetUNITED WAY OF SOUTHEAST LOUISIANA: $100,000 over 1y, 0.7% of budgetLOYOLA UNIVERSITY: $40,000 over 4y, 0.0% of budgetDILLARD UNIVERSITY: $25,000 over 4y, 0.0% of budgetCATHOLIC CHARITIES ARCHDIOCESE OF NEW ORLEANS: $20,000 over 4y, 0.0% of budgetWOMEN LEADERS IN SPORTS: $15,000 over 1y, 0.5% of budgetST JUDE CHILDREN'S RESEARCH HOSPITAL INC: $10,000 over 1y, 0.0% of budgetUNIVERSITY OF OKLAHOMA FOUNDATION INC: $5,000 over 1y, 0.0% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

The Greater New Orlea…Shell USA Company Fou…Charities Aid Foundat…Vanguard Charitable E…Donor Advised Charita…Fidelity Investments …Amazonsmile Foundation
The Greater New Orleans FoundationLA19× affinity7 shared granteesties to 6 of 6Hover any node to trace its alignments.Compare side by side →

Open a dossier: The Greater New Orleans Foundation · Shell USA Company Foundation · Charities Aid Foundation America · Vanguard Charitable Endowment Program · Donor Advised Charitable Giving Inc · Fidelity Investments Charitable Gift Fund · Amazonsmile Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Sugar Bowl funds: left to right is the share of its income from government, bottom to top the share from Sugar Bowl. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 10%5%19%42%75%funder's share of their income ↑0%13%25%38%50%share of the org’s income from government →
    no gov moneyreceives it· size = income
    1get no government money at all
    6report government grants on their 990 we could not trace to a source (not plotted)
    0rely on government for over half their income
    ⤢ axis zoomed · 0–50%
    typical government reliance, FY20–25
    How this is measured
    Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

    On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 34 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

    How this is measured
    Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

    Generated from the IRS Form 990 e-file return for fiscal year 2025, released 2025. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

    Source object · view filing

    Play a game based on Sugar Bowl’s filings →

    More from the funding graph

    The unnamed billions
    grants reported with no recipient in the public record
    The regranting layer
    51% of grant dollars land in the regranting layer
    The DAF merry-go-round
    $9.7B circulates between donor-advised funds
    The endowment market
    who holds foundation money, and what just moved
    The camps
    funders cluster by geography, not ideology
    By state
    where grant money is based, and what stays home