Louisiana · Nonprofit
SUGAR BOWL
SUGAR BOWL (Louisiana) receives grants from 1 organization whose IRS filings report $250,000 to it, the largest being NATIONAL PHILANTHROPIC TRUST ($250,000). 0 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2025
- $25M
- Funders on record
- 1
- Grants received
- $250k
- Net assets
- $86M
What Sugar Bowl does
Mission
Established to seek out, promote, finance, sponsor, schedule, conduct, and operate an annual calendar of local, state, national and international amateur and collegiate sporting events in the greater new orleans area and the state of louisiana, for the [cont'd on sch o] purpose of generating tourism via amateur athletics.
As stated on its FY2025 Form 990.
Programs
The organization hosts the allstate Sugar Bowl, an annual collegiate football post-season bowl game. The allstate Sugar Bowl is one of the oldest bowl games in the country, hosting its 91st annual colleigiate bowl game on january 2, 2025. The game was unexpectedly delayed by one day due to a terrorist attack in new orleans on january 1, 2025. Due to this incident, the usual economic impact surveys were not able to be completed. However, based on historical measures, it is estimated that approximately 70% of the attendees of the near sellout were from outside the greater new orleans metropolitan area.
$20,970,702 spentof which $11,500,000 as grants$7,183,019 earned by the program93% of program spendingThe organization annually sponsors 25+ amateur sporting and recognition events in louisiana and around the greater new orleans metropolitan area. To promote tourism and amateur sports in the area, the Sugar Bowl supported state and local associations for prep football, volleyball, golf, regatta, lacrosse, soccer, tennis, and swimming. In addition, the organization sponsors the manning quarterback award, the eddie robinson coach of the year award, the new orleans sports hall of fame, and the local chapter of the national football foundation. As previously mentioned, the usual economic impact surveys were not able to be completed due to the terrorist attack, however, based on historical measures, the sum total of the economic impact for all Sugar Bowl activities is estimated to be approximately (continued on schedule o) $200 million in 2024-2025. This would include approximately $20 million in direct tax revenue for the city and state.
$1,631,693 spentof which $1,118,380 as grants7% of program spending
The 2 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $22,602,395.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $70M to $86M (+23%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2021 3% · 2023 2% · 2024 4% · 2025 8%. Grants only. Government contracts and fees sit inside program revenue.
8% of SUGAR BOWL’s revenue is contributions — about as donation-reliant as the typical peer (10% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Jeffrey L Hundley
Chief executive officer
As listed on its FY2025 Form 990.
The chief executive listed changed between the FY2019 and FY2020 filings.
Who funds it, year by year
Grant support over time, funder by funder — shade shows the grant size each year.
1 of 1 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 100% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
Left out of every figure on this page: $514k from one payer (the payer shares this organization's board, largest New Orleans College Football Championship Host Committee Inc). These are real filings, and they are not money SUGAR BOWL raised.
From the IRS filings of SUGAR BOWL’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
100% of SUGAR BOWL's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Too little is directly attributable to place on a map.
Funder states come from each funder’s own filing. $250k arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
SUGAR BOWL's revenue grew 50% between 2017 and 2025.
this organization peer median middle 50% of peers· 164 recreation & sports nonprofits $10M–$100M, FY2025
Organizations like SUGAR BOWL
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Louisiana
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
93% of spending goes to programs.
Governance
Public support
82%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Screen this organization
A dated, signed PDF of the compliance screen for SUGAR BOWL: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds SUGAR BOWL?
- SUGAR BOWL (Louisiana) receives grants from 1 organization whose IRS filings report $250,000 to it, the largest being NATIONAL PHILANTHROPIC TRUST ($250,000). 0 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does SUGAR BOWL have?
- IRS filings report 1 organization giving $250,000 in grants to SUGAR BOWL.
- Who is the largest funder of SUGAR BOWL?
- NATIONAL PHILANTHROPIC TRUST is the largest funder on record, with $250,000 in grants. The full list of funders is on this page.
- How can an organization like SUGAR BOWL find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Louisiana. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing